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Alex Street

Move Over Twitter: Facebook Wants a Piece of Social TV, Too - 0 views

www.tvgenius.net/...facebook-social-tv-twitter

socialtv americalidol checkin socialcheckin

shared by Alex Street on 27 Jun 11 - No Cached
  • Facebook users tend to have highly detailed profiles
  • also connect their personal profile to their favourite brands and celebritie
  • Facebook Connect allows users to sign into millions of sites
  • ...16 more annotations...
  • wealth of data provide
  • page is used as a hub
  • t MIPTV, Facebook outlined four key ways that the platform can be used to encourage social TV behaviour:
  • Building TV Communities
  • og onto the CBS website using Facebook Connect. Instantly, CBS has access to all that user’s favourite actors,
  • One picture had 10,000 likes- the average user has 130 friends on average
  • Facebook is Topgear.com’s second largest traffic driver
  • 2.     Social Check in
  • TV check in lets TV
  • check into each episode of a series
  • see that actually ten of their friends are also watching Top Gear at the same
  • ocial EPG
  • Million Pound Drop:
  • wildly successful Facebook game
  • 8-10% of the TV audience played the game
  • voting is monetised through a sponsorship.
Alex Street

Facebook to Take 30% Cut of Developers' Facebook Credits Revenues - 0 views

mashable.com/...facebook-credits-share

facebook facebookcredits virtualgoods

shared by Alex Street on 19 Jan 11 - Cached
  • t will take 30% of the revenues earned for go
  • acebook says it’s taking the 30% cut so it can invest “heavily in the ecosystem
David Astle

HOW TO: Advertise Inside Social Games on Facebook - 0 views

mashable.com/...social-game-advertising

Facebook Advertising

shared by David Astle on 09 Feb 11 - No Cached
  • Facebook is now the largest display advertising site on the Internet
  • online games have surpassed personal e-mail to become the second most popular activity on the web, accounting for 10% of time spent online.
  • Games also represent a huge audience for advertisers, as more than 56 million Americans play social games on a regular basis.
  • ...7 more annotations...
  • Game publishers have begun to tie virtual goods or currency to “real world” purchases from advertising partners (spend $50 at the Gap, get 20 Facebook Credits, for example).
  • Advertisers can also use in-game ads to get in front of consumers before there is purchase intent.
  • Retail goods:
  • Subscription services:
  • Local advertisers:
  • Survey research:
  • Branded video views:
Alex Street

BBC - BBC Internet Blog: Introducing the all new BBC iPlayer (This time it's personal) - 0 views

www.bbc.co.uk/...ducing_the_all_new_bbc_ip.html

iplayer bbc iplayer3.0 web-TV webimmersion usage usagedata anthonyrose

shared by Alex Street on 18 Nov 10 - Cached
  • simpler to use, personalised and social.
  • iPlayer V2,
  • main problems we had to solve were largely technical things like:
  • ...64 more annotations...
  • Twitterverse is becoming the tastemaker.
  • available i
  • ideo quality
  • reliability of video delivery
  • dealing with massive peak loads
  • iPlayer V2 hosting platform was also designed to scale across multiple platforms
  • Actual Availability,
  • scaling to 1.5 million users,
  • 15 million page views delivering over 1.1 billion(!) minutes of video each month
  • Two years ago when we launched iPlayer our goals and challenges were largely technical - scalability, reliability, video encoding
  • next set of challenges was not so much technical as social
  • "As people begin moving from television to the web, what happens to the role of the linear TV scheduler as the tastemaker
  • platform capable
  • the scheduler is the leading tastemaker.
  • iPlayer does a fine job of satisfying the time-shifted desires
  • BBC schedulers create the desire to watch a programme; iPlayer lets you see it at a time that's convenient to you
  • what if you no longer watched linear TV? Who becomes the tastemaker then?
  • largely theoretical problem
  • iPlayer home page that feels almost more like an application than a traditional web site
  • in the world of YouTube where there is no master scheduler who can shape demand.
  • clear evidence that linear TV created the demand while iPlayer satisfied it.
  • wanted it to become a driver of demand, s
  • The question then is, in a world which cannot be driven by schedulers
  • if schedulers are going to be augmented by your friends as drivers of consumption in the future, the challenge for the team was to integrate friends and social into the iPlayer
  • delights both early adopters and the mainstream audience.
  • folded your personal experience into the fabric of the main site
  • o integrate with Facebook and other social networks
  • make the recommendations and social graph visible within iPlayer,
  • addition of course to any external activity.
  • solution we came up with was to create a BBC login - known as BBC iD
  • can then connect with Facebook, Twitter
  • expandable Favourites zone
  • designed Favourites to be like your mail Inbox, showing the total number of items, how many are newly arrived,
  • rely on Favourites to give me a constant stream of things to watch
  • ll your favourites and other settings can roam across all the devices on which you use iPlayer.
  • So now if I'm bored sitting in a train on the way home, I can look for new programmes to watch, add them to my Favourites,
  • Personalised iPlayer home page
  • default view that everyone sees to something that's, well, just for you.
  • iPlayer traffic is doubling each year, it still only accounts for 2-3% of linear TV viewing.
  • Featured and Most Popular
  • For You and Friends:
  • iPlayer homepage into the tastemaker of your choice
  • connect iPlayer to your Facebook and/or Twitter social graph
  • Player home page to meet the needs of a mainstream audience looking for editorialised
  • My Categories
  • he iPlayer server will keep a lookout for any new content in your selected categories
  • big increase in live TV viewing in iPlayer - and with the upcoming World Cup being a huge driver of live online viewing
  • new Live Viewing page
  • fuel for the Friends drawer on the iPlayer home page
  • something that for some will be the killer feature of the new site
  • sync your iPlayer with theirs
  • Shout button - a
  • shouts only go to your Messenger friends who are in iPlayer right now
  • Watch with Friends is being added to the site in the next few weeks - stay tuned!
  • adaptive bitrate system
  • ch automatically adjusts
  • Adobe's upcoming Flash 10.1 release with H.264 hardware acceleratio
  • New iPlayer Desktop
  • Series Downloads and live radio & TV.
  • favourite programmes already downloaded to your computer ready to view when you're offline
  • Player Desktop will now automatically download every future episode for you
  • new feature in iPlayer Desktop for live TV
  • BBC's 17 network and national radio stations..
  • I am moving on to become CTO of Project Canvas, and this is the last major piece of work
Alex Street

Is Zynga's Dependence on Facebook the Key to Its Success -- Or Its Downfall? - Knowledg... - 0 views

knowledge.wharton.upenn.edu/article.cfm

zynga facebook apps appmarket

shared by Alex Street on 04 Aug 11 - No Cached
  • 60 million daily
  • two billion minutes of play a day.
  • ependence on Facebook's platform
  • ...5 more annotations...
  • real-time value webs.
  • providing the infrastructure for ecosystems of other companies
  • ny deterioration in our relationship with Facebook would harm our business," according to Zynga's IPO filing
  • "social infrastructure.
  • Facebook has exclusive access to some of Zynga's most popular games under a deal that runs through 2015.
Alex Street

BlackBerry Messenger, Twitter, and Facebook Usage Stats from RIM - BerryReview - 0 views

www.berryreview.com/...-facebook-usage-stats-from-rim

handsets blackberry RIM facebook Twitter Messenger

shared by Alex Street on 05 Sep 11 - No Cached
  • Facebook for BlackBerry has 33.4 million monthly active users
  • 7.2 million Twitter for BlackBerry active users
Alex Street

Skype - The Big Blog - Insight archive - 0 views

blogs.skype.com/insight

skype mobile

shared by Alex Street on 05 Sep 11 - No Cached
  • Facebook and Skype launched Facebook video calling, powered by Skype
  • we broke the 27 million barrier, we’ve done it again. At approximately 1800 GMT today, there were over 28 million people online
  • Skype to Skype minutes was equivalent to an estimated 24.7% of the international PSTN c
  • ...2 more annotations...
  • 2009, our users spoke, stared and sung for 113 billion Skype-to-Skype minutes
  • 40% of Skype-to-Skype minutes were video minutes
Alex Street

Bobsled By T-Mobile - 0 views

letsbobsled.com/press.html

T-Mobile bobsled socialaudio

shared by Alex Street on 08 Sep 11 - No Cached
  • brand aimed at bridging traditional telecommunications and Internet-based voice and data services
  • live voice calls
  • voice messages to their friends either privately or via their ‘walls
  • ...6 more annotations...
  • allowing people on Facebook to more easily connect
  • oice calls to their friends on Facebook with just one click
  • Internet protocol (VoIP) application on
  • Anyone on Facebook can receive a call; no application install is required to receive a call via the Bobsled application for Facebook.
  • Bobsled by T-Mobile also powers the Group Text™ and Cloud Text™ applications on the new T-Mobile®
  • evolve Bobsled by T-Mobile to include video chat
Alex Street

Facebook 'fatigue' as millions unfriend the social media giant - The Daily Record - 0 views

www.dailyrecord.co.uk/...ial-media-giant-86908-23202490

research facebook

shared by Alex Street on 05 Jul 11 - No Cached
  • half the 60million population have a Facebook accou
  • n 100,000 users have qu
  • 700 million user
  • Alex Street on 05 Jul 11
     
    UK peneration
Alex Street

What the Facebook F8 announcements mean for you - Pocket-lint - 0 views

www.pocket-lint.com/...e-to-facebook-f8-announcements

f8 facebook

shared by Alex Street on 26 Sep 11 - Cached
  • The Open Graph project is the big one in all of this, though. It'll take a long time to come into play but, when it does, it could offer the first serious challenge to Google in a long time
  • semantic web ideas
  • contactless payment
  • ...1 more annotation...
  • anything you share or Like around the web is going to turn up on your profile
Alex Street

Social Commerce Breakdown: How Levi's and Facebook Prompt Your Friends To Imp... - 0 views

www.web-strategist.com/...your-friends-to-get-you-to-buy

brandedentertainment levi

shared by Alex Street on 23 Jun 11 - Cached
  • Social Gestures (Above Screenshot
  • Social Commerce (Above Screenshot
  • Facebook data, Levi’s creates a personalized shopping cart based on what your friends have s
  • ...5 more annotations...
  • Your friends are shopping with you –even if they aren’t present
  • A more engaged user, without forcing them through registration.
  • Consumers take part in marketing and recommendations, increasing upsell opportunity
  • customers trust each other or ‘people like them’
  • Social commerce vendors will integrate with Social CRM
Alex Street

Inside Facebook · Who's Playing Social Games Outside the US? App Demographics... - 0 views

www.insidefacebook.com/...s-second-largest-market-the-uk

facebook demographics appdata bfi

shared by Alex Street on 03 Nov 11 - No Cached
  • Alex Street on 03 Nov 11
     
    n the UK, women make up, on average, 57.9% of social gamers, and men make up 41.0%. For reference, women make up 60.8% of the US social game audience and men make up 38.2%.
Alex Street

Consumer Reports Survey: 52 Percent of Social Network Users Post Risky Information -- Y... - 0 views

www.prnewswire.com/...isky-information-92748344.html

facebook demographics appdata bfi

shared by Alex Street on 03 Nov 11 - Cached
  • acebook Applications 39% of Facebook users surveyed reported that they use apps10% of Facebook users were confident that they are secure
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