Broadcasters like ITV and Channel 4 are investing a lot in this exercise. It can
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Inside Facebook · Who's Playing Social Games Outside the US? App Demographics... - 0 views
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n the UK, women make up, on average, 57.9% of social gamers, and men make up 41.0%. For reference, women make up 60.8% of the US social game audience and men make up 38.2%.
Advertising Services | Miniweb Technologies Ltd - Connected TV - 0 views
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et of standard ad formats that are adapted to TV screen Multiple targeting dimensions (contextual, demographic, behavioural, geographic)Full service available for publishers (ad sales/management, ad serving)Accountable advertising - web-style targeted advertising on TV
Sky AdSmart launch backed by some of the biggest brands in Britain - 1 views
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"Sky AdSmart technology works by sending a library of adverts via satellite to the Sky+HD set-top box. It then selects the adverts which best match a household's profile and inserts them into a live ad break. The line-up of adverts is based on a customer's postcode alongside publically available demographic information from third-party providers including the data services company Experian."
thinkbox - Planning and Buying Broadcaster VOD - 1 views
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lso be inferred from the other online behaviour of viewers with the use of cookies
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Socio-demographics:
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Busting the Cord-Cutting Myth: Video in the Interactive Age | Nielsen Wire - 0 views
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Busting the Cord-Cutting Myth
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cord cutting to date has been limited to very specific demographic segments.
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subscribe to a broadband service, also reflect a younger population of college graduates
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socialgamers.jpg (584×430) - 0 views
Consumer Reports Survey: 52 Percent of Social Network Users Post Risky Information -- Y... - 0 views
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acebook Applications 39% of Facebook users surveyed reported that they use apps10% of Facebook users were confident that they are secure
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