Skip to main content

Home/ Redshift Strategy/ Group items tagged brandedentertainment

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Alex Street

The UK gets a branded entertainment turf war | brand-e - 0 views

brand-e.biz/tertainment-turf-war_2737.html

agencies brandedentertainment

shared by Alex Street on 23 Jun 11 - No Cached
  • Free media coverage and PR is the value of branded entertainment.
Alex Street

4 Start-ups in the Branded-Entertainment Business | Inc.com - 0 views

www.inc.com/...industry-branded-entertainment

brandedentertainment agencies

shared by Alex Street on 23 Jun 11 - No Cached
  • Alex Street on 23 Jun 11
     
    COURTESY BIG SPACESHIP
Alex Street

Bridging Social Responsibility and Social Media, A Snapshot of the Levi's Campaign | Fa... - 0 views

fashionscollective.com/...of-the-levi%E2%80%99s-campaign

brandedentertainment socialmedia levi

shared by Alex Street on 21 Jun 11 - No Cached
  • Jen Bekman, gallery owner and entrepreneur, providing insight and a personal account of starting one’s own business.
Alex Street

Fans Crack Twitter Code for Sneak Peek at New Batman Film - 0 views

mashable.com/...batman-twitter

brandedentertainment batman

shared by Alex Street on 22 Jun 11 - No Cached
  • lack screen accompanied by a track featuring eerie chanting
  • udio program to discover that the spectrum in the audio spells out “#thefirerises
  • ashtag led the fan to the Twitter accou
  • ...1 more annotation...
  • un-of-the-mill snap; it’s composed of Twitter or Fac
Alex Street

Social Commerce Breakdown: How Levi's and Facebook Prompt Your Friends To Imp... - 0 views

www.web-strategist.com/...your-friends-to-get-you-to-buy

brandedentertainment levi

shared by Alex Street on 23 Jun 11 - Cached
  • Social Gestures (Above Screenshot
  • Social Commerce (Above Screenshot
  • Facebook data, Levi’s creates a personalized shopping cart based on what your friends have s
  • ...5 more annotations...
  • Your friends are shopping with you –even if they aren’t present
  • A more engaged user, without forcing them through registration.
  • Consumers take part in marketing and recommendations, increasing upsell opportunity
  • customers trust each other or ‘people like them’
  • Social commerce vendors will integrate with Social CRM
Alex Street

Remodelling the agency relationship for the 3.0 age | In-Depth Analysis | Marketing Week - 0 views

www.marketingweek.co.uk/...3016609.article

brandedentertainment agencies

shared by Alex Street on 23 Jun 11 - No Cached
  • always on’, 24/7 digital world demands a fresh appr
  • gencies to be “always on
  • “Agencies have to understand that brands are ‘always
  • ...16 more annotations...
  • digital age has also encouraged marketers to gravitate towards full-service agencies
  • We are moving to a world of full-service again because increasingly the agencies that make the difference are the ones with quality planners that are truly media neutra
  • boutiques have to own a space of pure creativity
  • lients set agencies specific targets based around their business objectives
  • There does seem to be a bias within ad agencies towards either a need to make great TV films or to offer you a creative digital response to a brief even if you have not asked for it
  • Remuneration models, agency structure and how they integrate with other agencies is in a state of flux and agencie
  • cost and scale might rule a marketer’s head
  • Dubit and Kids
  • arger traditional agencies tend to concentrate on “high profile, shock-tactic campaigns for big charities just to get noticed
  • Guided Collective’s model
  • eid has developed an alternative “collaborative mode
  • 200 independent consultants who are
  • The Next Door agenc
  • ingle-agency P&L
  • WPP’s Ogilvy Mather’s Ogilvy Noor division, which specialises in Islamic branding and marketing
  • 80% of those surveyed feel that digital agencies are too fragmented and specialised an
1 - 20 of 31 Next ›
Showing 20▼ items per page