Why Playfish Sold Itself to EA - Digits - WSJ - 0 views
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$300 million acquisition
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apid maturing over the next 12 to 24 months
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15-20X EBIT multiple that EA
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$300 million acquisition
O of EA, has recently argued that social gaming is as over-hyped as mobile was a few years ago (shortly before EA acquired Jamdat Mobile for $680 million in 2005, I