BBC - BBC Internet Blog: Introducing the all new BBC iPlayer (This time it's personal) - 0 views
www.bbc.co.uk/...ducing_the_all_new_bbc_ip.html
iplayer bbc iplayer3.0 web-TV webimmersion usage usagedata anthonyrose
shared by Alex Street on 18 Nov 10
- Cached
-
simpler to use, personalised and social.
-
iPlayer V2,
-
main problems we had to solve were largely technical things like:
- ...64 more annotations...
-
Twitterverse is becoming the tastemaker.
-
available i
-
ideo quality
-
reliability of video delivery
-
dealing with massive peak loads
-
iPlayer V2 hosting platform was also designed to scale across multiple platforms
-
Actual Availability,
-
scaling to 1.5 million users,
-
15 million page views delivering over 1.1 billion(!) minutes of video each month
-
Two years ago when we launched iPlayer our goals and challenges were largely technical - scalability, reliability, video encoding
-
next set of challenges was not so much technical as social
-
"As people begin moving from television to the web, what happens to the role of the linear TV scheduler as the tastemaker
-
platform capable
-
the scheduler is the leading tastemaker.
-
iPlayer does a fine job of satisfying the time-shifted desires
-
BBC schedulers create the desire to watch a programme; iPlayer lets you see it at a time that's convenient to you
-
what if you no longer watched linear TV? Who becomes the tastemaker then?
-
largely theoretical problem
-
iPlayer home page that feels almost more like an application than a traditional web site
-
in the world of YouTube where there is no master scheduler who can shape demand.
-
clear evidence that linear TV created the demand while iPlayer satisfied it.
-
wanted it to become a driver of demand, s
-
The question then is, in a world which cannot be driven by schedulers
-
if schedulers are going to be augmented by your friends as drivers of consumption in the future, the challenge for the team was to integrate friends and social into the iPlayer
-
delights both early adopters and the mainstream audience.
-
folded your personal experience into the fabric of the main site
-
o integrate with Facebook and other social networks
-
make the recommendations and social graph visible within iPlayer,
-
addition of course to any external activity.
-
solution we came up with was to create a BBC login - known as BBC iD
-
can then connect with Facebook, Twitter
-
expandable Favourites zone
-
designed Favourites to be like your mail Inbox, showing the total number of items, how many are newly arrived,
-
rely on Favourites to give me a constant stream of things to watch
-
ll your favourites and other settings can roam across all the devices on which you use iPlayer.
-
So now if I'm bored sitting in a train on the way home, I can look for new programmes to watch, add them to my Favourites,
-
Personalised iPlayer home page
-
default view that everyone sees to something that's, well, just for you.
-
iPlayer traffic is doubling each year, it still only accounts for 2-3% of linear TV viewing.
-
Featured and Most Popular
-
For You and Friends:
-
iPlayer homepage into the tastemaker of your choice
-
connect iPlayer to your Facebook and/or Twitter social graph
-
Player home page to meet the needs of a mainstream audience looking for editorialised
-
My Categories
-
he iPlayer server will keep a lookout for any new content in your selected categories
-
big increase in live TV viewing in iPlayer - and with the upcoming World Cup being a huge driver of live online viewing
-
new Live Viewing page
-
fuel for the Friends drawer on the iPlayer home page
-
something that for some will be the killer feature of the new site
-
sync your iPlayer with theirs
-
Shout button - a
-
shouts only go to your Messenger friends who are in iPlayer right now
-
Watch with Friends is being added to the site in the next few weeks - stay tuned!
-
adaptive bitrate system
-
ch automatically adjusts
-
Adobe's upcoming Flash 10.1 release with H.264 hardware acceleratio
-
New iPlayer Desktop
-
Series Downloads and live radio & TV.
-
favourite programmes already downloaded to your computer ready to view when you're offline
-
Player Desktop will now automatically download every future episode for you
-
new feature in iPlayer Desktop for live TV
-
BBC's 17 network and national radio stations..
-
I am moving on to become CTO of Project Canvas, and this is the last major piece of work
