Zynga tells us it makes 90% of its revenues from gamers putting their own money into the system to buy virtual goods
only 10% of its revenues come from "offers" marketing, where sponsors agree to buy virtual goods for gamers, so long as those gamers agree to try a product
ynga will reportedly reach $200 million to $250 million revenues this year
O of EA, has recently argued that social gaming is as over-hyped as mobile was a few years ago (shortly before EA acquired Jamdat Mobile for $680 million in 2005, I
Valuing businesses based on multiples of unique users is dangerous
ook for evidence that the target market is big and growi