Group items tagged

Twitterverse is becoming the tastemaker.

available i

ideo quality

reliability of video delivery

dealing with massive peak loads

iPlayer V2 hosting platform was also designed to scale across multiple platforms

Actual Availability,

scaling to 1.5 million users,

15 million page views delivering over 1.1 billion(!) minutes of video each month

Two years ago when we launched iPlayer our goals and challenges were largely technical - scalability, reliability, video encoding

next set of challenges was not so much technical as social

"As people begin moving from television to the web, what happens to the role of the linear TV scheduler as the tastemaker

platform capable

the scheduler is the leading tastemaker.

iPlayer does a fine job of satisfying the time-shifted desires

BBC schedulers create the desire to watch a programme; iPlayer lets you see it at a time that's convenient to you

what if you no longer watched linear TV? Who becomes the tastemaker then?

largely theoretical problem

iPlayer home page that feels almost more like an application than a traditional web site

in the world of YouTube where there is no master scheduler who can shape demand.

clear evidence that linear TV created the demand while iPlayer satisfied it.

wanted it to become a driver of demand, s

The question then is, in a world which cannot be driven by schedulers

if schedulers are going to be augmented by your friends as drivers of consumption in the future, the challenge for the team was to integrate friends and social into the iPlayer

delights both early adopters and the mainstream audience.

folded your personal experience into the fabric of the main site

o integrate with Facebook and other social networks

make the recommendations and social graph visible within iPlayer,

addition of course to any external activity.

solution we came up with was to create a BBC login - known as BBC iD

can then connect with Facebook, Twitter

expandable Favourites zone

designed Favourites to be like your mail Inbox, showing the total number of items, how many are newly arrived,

rely on Favourites to give me a constant stream of things to watch

ll your favourites and other settings can roam across all the devices on which you use iPlayer.

So now if I'm bored sitting in a train on the way home, I can look for new programmes to watch, add them to my Favourites,

Personalised iPlayer home page

default view that everyone sees to something that's, well, just for you.

iPlayer traffic is doubling each year, it still only accounts for 2-3% of linear TV viewing.

Featured and Most Popular

For You and Friends:

iPlayer homepage into the tastemaker of your choice

connect iPlayer to your Facebook and/or Twitter social graph

Player home page to meet the needs of a mainstream audience looking for editorialised

My Categories

he iPlayer server will keep a lookout for any new content in your selected categories

big increase in live TV viewing in iPlayer - and with the upcoming World Cup being a huge driver of live online viewing

new Live Viewing page

fuel for the Friends drawer on the iPlayer home page

something that for some will be the killer feature of the new site

sync your iPlayer with theirs

Shout button - a

shouts only go to your Messenger friends who are in iPlayer right now

Watch with Friends is being added to the site in the next few weeks - stay tuned!

adaptive bitrate system

ch automatically adjusts

Adobe's upcoming Flash 10.1 release with H.264 hardware acceleratio

New iPlayer Desktop

Series Downloads and live radio & TV.

favourite programmes already downloaded to your computer ready to view when you're offline

Player Desktop will now automatically download every future episode for you

new feature in iPlayer Desktop for live TV

BBC's 17 network and national radio stations..

I am moving on to become CTO of Project Canvas, and this is the last major piece of work