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Alex Street

Bridging Social Responsibility and Social Media, A Snapshot of the Levi's Campaign | Fa... - 0 views

fashionscollective.com/...of-the-levi%E2%80%99s-campaign

brandedentertainment socialmedia levi

shared by Alex Street on 21 Jun 11 - No Cached
  • Jen Bekman, gallery owner and entrepreneur, providing insight and a personal account of starting one’s own business.
Alex Street

Social Commerce Breakdown: How Levi's and Facebook Prompt Your Friends To Imp... - 0 views

www.web-strategist.com/...your-friends-to-get-you-to-buy

brandedentertainment levi

shared by Alex Street on 23 Jun 11 - Cached
  • Social Gestures (Above Screenshot
  • Social Commerce (Above Screenshot
  • Facebook data, Levi’s creates a personalized shopping cart based on what your friends have s
  • ...5 more annotations...
  • Your friends are shopping with you –even if they aren’t present
  • A more engaged user, without forcing them through registration.
  • Consumers take part in marketing and recommendations, increasing upsell opportunity
  • customers trust each other or ‘people like them’
  • Social commerce vendors will integrate with Social CRM
Alex Street

Amazon Video On Demand Review 2010 - 0 views

www.notebookreview.com/default.asp

amazon amazonvideoondemand netflix itunes

shared by Alex Street on 23 Nov 10 - No Cached
  • Apple tax more or less levied on every single piece of media
  • prices are often better than iTunes
Alex Street

Levi's Campaign Features a Town Trying to Recover - NYTimes.com - 0 views

www.nytimes.com/...24adco.html

levi wieden&kennedy

shared by Alex Street on 22 Jun 11 - No Cached
  • asting residents of the Braddock area and paying them to appear in the ad
  • town will also be featured in video clips and an hourlong show, sponsored by Levi’s, to appear online and on the IFC and Sundanc
  • The suggestion to feature Braddock in the campaign came from the Levi’s creative agency
  • ...5 more annotations...
  • campaign plays up the concept that Braddock residents are descendants of the pioneers who first wore Levi’s in the 1870s
  • People don’t think there are frontiers anymore,” says a girl who narrates a commercial that depicts scenes of life in Braddock. “They can’t see how frontiers are all around u
  • Across the board, it is an authentic, organic partnership,” Mr. Fetterman said. “At no point did it ever feel it was a marketing campaign
  • hey didn’t show up with magic beans and a couple pairs of free jeans and say, ‘Come be in our ads
  • A lot of good has come from it,”
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