OUANet308-2011

This article presents tools and strategies for setting up collaborative networks in the form of localized resistance 'cells'. Anonymous use this system of local and semi-independent networks as storage points for resources and to maintain its global communications beyond larger web services. It is these "autonomously acting local cells" that allow Anonymous to keep "resources, videos, pictures, and most important (their) protest and resistance organization online"(anon, 2011). While these strategies have resulted from challenging oppressive political regimes and fighting to maintain freedom of information, the ideas can be adapted to working in more general and everyday online environments. Anonymous see small local groups acting as autonomous and self-reliant parts of a larger network, to make the entire structure stronger and more resilient as a whole. Their tactics have grown "organically in cyberspace rather than reflecting the cyber version of existing real world phenomena" (Keane, B, 2011) and show how local sub-groups can effectively create strong, flexible networks when collaborating on a global scale. Some of the major advantages of working in a localized cell are identified as being "Local organization only needs a local focus" (anon, 2011), hinting at the benefits of a simpler organizational structure; "You can continue the fight as a team even if cut of from all the other protesters/activists"(anon, 2011), which if adapted to collaboration in general suggests more resilient and efficient networks; and "you can gather resources there, videos pics, voice files, flyers and re-upload it from there if you lose resources to deletion or block"(anon, 2011), showing the benefits of decentralized networks as both data protection and archiving tools. References anon. (2011) 'Tools to help the Revolutions Part II - Online resistance cell organization'. Anonymous Hamburg. 23rd of February 2011. Available from: http://hamburger-anon.blog

Anonymous, being a decentralised network, relies upon the interest of tech savvy individuals to contribute to their campaigns. When challenged by legal representatives of the targets of their attacks, such as the 'Cult of Scientology' (Anonymous, 2011), their efforts to disseminate information through mainstream channels may be thwarted by take-down notices. In the case presented in this article hosted by Blogspot, they admit to having been frustrated by such interference with distributing videoes, pictures, and other resources online (Anonymous, 2011). The blog entry continues with offering alternatives and suggestions for anyone interested in contributing to Anonymous' on-going campaigns, providing advice and recommendations for useful tools and techniques. It outlines the advantages to contributing in the online movement, such as 'continue the fight as a team even if cut off from all the other protesters/activists' (Anonymous, 2011), suggesting a reward through participation, which is a prime motivator for other online crowd-sourcing initiatives (Belleflamme, Lambert, & Schwienbacher, 2011). The article proceeds to then explain how a user can participate by listing potential resources the assist without danger of being identified, and caught, suggesting such websites as wall.fm, noting that the service probably has a server farm that won't suffer in the event of a Distributed Denial of Service attack. It also explains how to create a social network, including links to free domain registration services, and free webhosting, to facilitate the potential new member of the Anonymous network into building an online resistance cell. Anonymous Hamburg. (2011). We do what we must, because we can. Retrieved from http://hamburger-anon.blogspot.com/2011/02/tools-to-help-revolutions-part-ii.html. Belleflamme, P., Lambert, T., & Schwienbacher, A. (2011). Tapping the Right Crowd. Retrieved from http://ssrn.com/abstract=157817.

This poster aims to provide the concept of Web 2.0 and its relevant tools in language teaching and learning. An online blog is served as an information kiosk and indicate possible instructional design and applications to language education. By experimenting with the Web 2.0 tool in a participatory community, we are hoping language teachers will learn about appropriate tools ready to be used and further think about the relationship of Web 2.0 and the four skills (listening, speaking, reading and writing) and 5 Cs (communication, culture, connections, comparisons, and communities) as well as the Wallace's framework for assessing its effectiveness.

This blog post looks at how the internet and online collaboration tools helped to guide political and social protests in Libya, Egypt and Tunisia earlier this year. It focuses on Anonymous' use of TypeWith.me when creating the 'Anonymous Revolution Survival Guide' for the people of Tunisia during this time. TypeWith.me is a "live, dynamic, document collaboration platform," that is "based on open source code"(Clay, K. 2011), and allows users to easily, quickly and anonymously collaborate on text documents. Combined with twitter.com, anonymous were able to collaborate and communicate effectively as a decentralized and global network in support of pro-democracy protesters. The author of this article acknowledges the importance and need for "simple, free, and publicly "anonymous" way(s) to share and collaborate on information" (Clay, K. 2011), especially for societies oppressed by strict regimes. It describes the influences that web tools and social networking services such as TypeWith.me and twitter.com are having on "social and political revolution", claiming it is "indicative of... the way these types of platforms will be used in the future" (Clay, K. 2011). Through this work we can see how online collaboration tools in general have "emerged as a popular communication mechanism in recent years" (Clay, K. 2011), allowing communities and groups to successfully work across different mediums and platforms to achieve social and political change. As Anonymous state, "all significant human activity is the result of human collaboration" (Anon, 2011), suggesting these tools are relevant to every system of social interaction and production - not only to sociopolitical networks and protesting against oppressive regimes. References Anonymous (2011) 'A Message from Anonymous' http://anonops.blogspot.com/2011/01/message-from-anonymous-01292011.html Clay, K. (2011). Anonymous Uses Collaborative Document Sharing Tool for Social Survival. Soc

[Please Note: This comment is in two parts due to Diigo restrictions on length] Topic: Flash Mobs Anderson conveys the self-fueling model of global innovation he calls "crowd-accelerated innovation," which is assisting individuals to improve in many areas as a result of watching videos online. The phenomenon of "Flash Mobs" has made use of global video facilities on popular sites such as "YouTube" to spread their message. One example of a self-fueling model of global innovation given by Anderson is of a group of extreme dancers who performed at the 2010 academy awards despite not having any formal dance training. Their dance moves were inspired by and copied from watching videos online. These isolated individuals have been able to connect and collaborate to share their new innovations due to the assistance of free online sites such as YouTube. Videos pack a huge amount of data into a few minutes. However our minds are more suited to understanding information from a few minutes of video as opposed to the traditional method of learning based on books and scientific peer-reviewed papers. Anderson believes that online video will one day surpass the ideas printed in books. He believes that there are a multitude of non-verbal subconscious cues that enhance the delivery of information through video publication that cannot be conveyed as adequately through a book or written transcription. These ideas are one of the reasons that TED talks have gained popularity in global education. The power of globally available videos has enhanced the popularity and effectiveness of flash mobs, which assists the organizers to spread their message more effectively. People are more likely to remember an idea or product if it has been delivered in an unusual way such as through a flash mob.

[Continuation of comment above] These ideas are one of the reasons that TED talks have gained popularity in global education. The power of globally available videos has enhanced the popularity and effectiveness of flash mobs, which assists the organizers to spread their message more effectively. People are more likely to remember an idea or product if it has been delivered in an unusual way such as through a flash mob. REFERENCES Anderson, C. (2010). How Web Video Powers Global Innovation. TED Talks. Filmed July 2010. Posted September 2010. Retrieved April 5, 2011, from: http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html

Kravet's Wired online article details the role social-media services such as; Facebook, Twitter and YouTube played in the 2011 Egypt political revolution. The primary focus of his article suggests the uprising was the result of years of oppression and dictatorship, not simply a Twitter or mass media revolution as some have labelled it (Bergstrom, 2009). Kravet does acknowledge the link between technology and modern upheavals by using the example of the fax machine and the role it played informing the world of the Tiananmen Square massacre. At the same time, he still emphasises that social-media and communication systems are used as an effective way of coordinating protests and political gatherings. A quarter of Egyptian citizens have Internet access; therefore, it can be said that social media is a powerful channel activists could utilise - in conjunction with leaflets and spontaneous amalgamation - to effectively facilitate organisation of the masses. Activists also used social media as a way of gauging the scope of their proposed protests by encouraging Facebook users to confirm their attendance. Prior to the Internet being blocked, one particular organiser had 80,000 confirmations for a January 29, 2011 demonstration. After the Egyptian government's initial block of popular, social-networking services (prior to the entire Internet being shutdown in Egypt) protestors took leverage from a variety of technologies such as; web proxies, VPNs and smartphone applications to gain access to Facebook and Twitter. Again this demonstrates the importance these tools play in information sharing and mass collaboration. Bergstrom, G. (2009). Egypt: The First Twitter Revolution? Retrieved, April 4 2011, from http://marketing.about.com/od/crisis_communication/a/egypt-mubarak-power-in-social-media.htm Kravets, D. (January 27, 2011). What's Fueling Mideast Protests? It's More Than Twitter. Retrieved April 5, from http://www.wired.com/dangerroom/

The article is interesting, but i just wanted to touch on the statements that were raised around communication after the Internet had actually been shut off. I was fascinated to read about how society can mobilize and use the resources that are available in times of need. Using third party proxies, organizers were able figure out ways to bypass the Egyptian Internet filters and to be able to once again access Facebook, Twitter, YouTube and other Internet sites (Osam, 2011). Despite the Internet blackout, landline communication was never blocked; Egyptians found another way to access the Internet through landlines dial-up Internet services and fax services. Egyptians living outside Egypt were receiving faxes through regular landline phones, by using Optical Character Recognition (OCR) technologies they could convert the fax image into text contents, and post the contents, news and updates into Facebook, Twitter and different blogs (Sutter, 2011). This convergence in technology just goes to show that these types of situations cannot be simply shut off by closing down all Internet connections within the country. As an indication on how fast online communication services are popping up into the spotlight, Google in the meantime launched a new service called "speak2tweet", which allowed Egyptians to call a regular landline number in Cairo and speak their tweet to an IVR/Voice recognition system. The speak2tweet system would then convert the caller voice message into a text tweet (Osam, 2011). References Osam, M. (2011). The eRevolution. Retrieved, April 13, 2011. From http://www.famousbloggers.net/the-erevolution.html

Sutter, J. (2011). The Faces of Egypt's 'Revolution 2.0'. Retrieved, April 13, 2011. From http://edition.cnn.com/2011/TECH/innovation/02/21/egypt.internet.revolution/index.html

This academic paper explores anonymous' internal processes as they collaborated over the internet to co-ordinate both on and offline protests against the church of Scientology in February 2008. The authors analyze the "public, online sources used by members of Anonymous to plan, discuss, coordinate, and execute" their campaign; as well as data "drawn from a quantitative analysis of interactions amongst (the projects) participants at a wiki site"(Underwood, P., Welser, H. 2011). This innovative and skillful use of online networking and collaboration tools allowed Anonymous to successfully mobilize and co-ordinate group activity on a large scale. The work identifies Anonymous' structure as a decentralized network with little "evidence of official leadership positions or formal organizational structures" (Underwood, P., Welser, H. 2011) guiding the groups actions. These processes are seemingly organic to the internet and the study shows how working in this way significantly increased Anonymous' flexibility, as well as how this "collaborative structure allowed the group to work rapidly and democratically"(Underwood, P., Welser, H. 2011). Other advantages of the groups' use of decentralized network structures were found in the "development of highly dynamic and emergent strategies as many individuals with varying ideas and talents... work simultaneously on a project"; and the fact that "large volumes of participants can coordinate their actions even in the absence of an official bureaucratic leadership" (Underwood, P., Welser, H. 2011). references Underwood, P., Welser, H. (2011) 'The Internet is Here': Emergent Coordination and Innovation of Protest Forms in Digital Culture. Available from:http://oak.cats.ohiou.edu/~welser/Underwood.Welser.2011.pdf

This article specifically explores "Project Chanology", a project of the worldwide organisation known as Anonymous against the Church of Scientology. The authors point out "that social movements are a basic foundation of contemporary democratic societies" as well as "providing outlets for political positions to be voiced and grievances to be aired"(Underwood & Welser, 2011). Importantly, it is crucial that people participating can see value in the cause and in the form that action may take. This article attracted my attention due to its similarity and differences to flash mobs. Both organisations have no formal organisation structure yet they are able to mobilise large numbers of people by utilising Internet communications (Facebook, twitter, email and Internet Relay Chat (IRC)). Another similarity is that in both cases the public displays appear bizarre and absurd to outsiders. In the case of most flash mobs, the idea is to simply have fun (Taylor, 2003). For Anonymous it is to "present itself as a movement about making a difference through having fun " as well as setting itself apart from "typical street demonstrations"(Underwood & Welser, 2011). But there are also differences. Each flash mob is distinctly separate operation whereas Anonymous has a group identity. Underwood and Welser do point out that members of the group do balk at the notion of being seen as a traditional group (2011).

Participants in Anonymous activities are also required to learn more about the group and its actions. This requirement seems to be a way of strengthening bonds and a cultural knowledge. There is no such requirement to participate in a flash mob only the desire to have fun. What these movements show is that if the cause (whether it be fun or a political point) is right then it is possible to bring together large numbers of people through the use of new media. REFERENCES: Taylor, E. (2003). Dadaist lunacy or the future of protest? : An introduction to the world of flash-mobbing. Social Issues Research Centre. Retrieved from http://www.sirc.org/articles/flash_mob.shtml Underwood, P., & Welser, H. T. (2011). 'The Internet is Here": Emergent Coordination and Innovation of Protest Forms in Digital Culture. Paper presented at the iConference 2011, Seattle. Retrieved from http://oak.cats.ohiou.edu/~welser/Underwood.Welser.2011.pdf

Johnson, S. (2009, June 5). How Twitter Will Change the Way We Live. Time. When 40 educators attended the conference in the Manhattan they decided to use the Twitter for posting live commentary during the event. The commentary was projected on a large display screen displaying running incoming feed of tweets. Everyone had a chance to tweet using their laptops or BlackBerrys. The rule for the tweets was to include the word #hackedu in 140 characters. The twitter's function was embraced at the conference by the conference participants. The tweets unfolded in a real time communication reflecting the participants' thoughts, arguments, jokes and other feelings from being at the conference. However, after a while the tweeting expanded into the 'Twittersphere' delivering tweets from the strangers. The communication engaged all different groups of people sharing views about the topic at the conference. The tweeting continued several weeks after the conclusion of the conference. This case demonstrates a real experience of Twitter being was used for a particular event in means of interactive communication between the conference participants and how it expanded into the 'Twittersphere'. The Twitter simply provided a very useful venue for a collaborative communication engaging different groups of people and documenting their tweets as valid communication that was very useful during the conference and the recorded tweets can be used in a future. From organisational point of view, it was a wise plan to have the Twitter at the conference that it gave the conference another interactive dimension of communication and provided access to useful information from people and about the people. The equipment for the tweets is now widely available for the individuals and venues set up, and it is a matter of organising it once a benefit of the twitting is seriously considered.

[Please Note: This comment is in two parts due to Diigo restrictions on length] Topic: Flash Mobs Rodriguez, an undergraduate at the University of Northern Texas examines many important aspects in relation to Flash Mobs, including how their significance, motivational factors for participation, and impact on society help shape their meaning and significance. A mixture of literature review, interviews, observation of online events, and online research contributed to Rodriguez' findings. Rodriguez found that "audience and social media played major roles in the organization and implementation of a flash mob." Rodriguez then examined his findings with relation to Habermas' "idea of the public sphere and lifeworld, Debord's idea of the spectacle, and culture jamming..." concluding that the "public sphere and lifeworld are modes of communication and knowledge production." Rodriguez included "culture jammers' in his study as he there were many similarities between their actions and those of flash mobs. He also discussed the idea that culture jammers take memes, or particular ideas, then change their meaning (Rodriguez, 2010, p. 6), in the hope that people will rethink political or human rights issues for themselves instead of just blinding accepting what their Government decides. Flash mobs were seen by Rodriguez to differ depending on their purpose but regardless of this difference they were all seen to "positively or negatively affect their lifeworld" (Rodriguez, 2010, p. 36). [Continued in the comment below]

[Continuation of comment above] If the flash mob's purpose was to promote a show, artist or product, then the intention was to "create [a] buzz" through instrumental rationality, reinforcing "the current consumerist ideology" permeating society (Rodriguez, 2010, p. 36). Those flash mobs without consumerist advertising as their purpose were found to be raising awareness of a social issue using communicative rationale. REFERENCES Rodriguez, A. (2010). Performing in the Public Sphere: Flash Mobs and Their Participants. TED Talks. Retrieved April 11, 2011 from the University of Texas: http://Rodriguez-Atilano-081210-SE.pdf

Virág Molnár is an Assistant Professor of Sociology at the New School for Social Research in New York. Her interest is in the impact of mobile communications on urban culture. This article first puts flash mobs into an historical perspective by suggesting that its roots lie with the Italian Futurists of 1910 and further cultivated during the 20th century by avant-garde art groups such as Dadaists . More recently there have been the Youth International Party (Yippies) in the US. (Molnár, 2009) As Molnár points out the things that all these groups have in common with modern flash mobs is that there is no formal membership or hierarchy and they are able to utilise the media effectively. The difference lies in the use of new media such as blog, social networks and mobile phones (2009). Rheingold points out that these tools lower the threshold of participation as it no longer required participants to actually know each other (2003, p. xii). Molnár then identifies and describes 5 types of flash mob based either on their form of sociality or their function. They are: 'atomised' flash mobs, interactive flash mobs, performance flash mobs, political flash mobs and advertising flash mobs (2009). Flash mobs, although organised online are only able to be carried out by people in close proximity to one another or as Molnár describes it "able to make the leap from cyberspace to urban space" (2009). These events are generally recorded and posted to sites like YouTube in order to both popularise the event and to get feedback. "Online reporting has indeed largely been responsible for the rapid global diffusion of flash mobs," and "has been crucial in institutionalizing and legitimizing this new form of sociability"(Molnár, 2009).

Continuation of original comment. As a blog post on Turtle Sociology wrote "The globalization of flash mobs underscores two vital notes: the viral-like nature of technology, and the universal desire to break free from social norms… all flash mobs seem to elicit joy in their bold, unprompted natures"(2010). References: Molnár, V. (2009). Reframing Public Space Through Digital Mobilization: Flash Mobs and the Futility(?) of Contemporary Urban Youth Culture. Retrieved from http://isites.harvard.edu/fs/docs/icb.topic497840.files/Molnar_Reframing-Public-Space.pdf Rheingold, H. (2003). Smart Mobs : The next socal revolution. New York: Basic Books. Retrieved from http://books.google.com.au/books?hl=en&lr=&id=lX9QKNbO0nkC&oi=fnd&pg=PR9&dq=smart+mobs+the+next+social+revolution&ots=wvkWcKOAIx&sig=00EWrYtEyAwqRmnYNth77Sclr8o#v=onepage&q=smart%20mobs&f=false Turtle Sociology. (2010, October 6). The Universal Phenomenon of Flash Mobs [Web log post]. Retrieved from http://turtlesoc.wordpress.com/2010/10/06/the-universal-phenomenon-of-flash-mobs/

Thanks for continuing your comment Hans. That last quote really sums it up well. I quite like how you have highlighted the fact that flash mobs underscore the 'viral-like nature of technology' in addition to the joy flash mobs elicit as a result of their impromptu nature. All that is needed is a quick search through YouTube for 'flash mobs' to see the views of popular flash mob videos reach the millions, as well as to read how well they have been received globally. Thanks again, Tessa

This article talks about SETI @home's "design and implementation and discuss[es] its relevance to future distributed systems" (Anderson, Cobb, Korpela, Lebofsky, & Werthimer, 2002). The authors of this article are all staff of the University of California, Berkeley, in the space sciences laboratory. The University of California, Berkeley is the home of the SETI @home program. This resource gives a more in depth understanding of how the SETI @home program, in particular how public-resource computing works to aid in the processing of the data. All members of the SETI @home program are initially required to download the client program. This program collects a work unit from the main server, computes a result, returns this result to the main server, then gets another work unit. This article also shows the mathematics behind how this system gives so much computing power, but basically the more client programs computing the work units, the faster the data is processed. The stringent safety precautions are why this system is assured as so safe from malicious attacks from hackers and viruses. There is no communication at all between the various client machines, with each computer talking directly to the main server. As discussed within, for this to work public-resource computing projects need to attract users to their program, and keep them interested in remaining members. SETI @home uses word-of-mouth from its members, referral programs and mass-media news coverage to attract members. The client program can run as either a "GUI application or a screensaver", and runs during what is normally computer idling time which means that the impact on the user is minimal.

According to their 2002 poll the SETI @home user base is heavily dominated by males (93% of all users (Anderson et al., 2002)). This information can help them target market to their users. Some of the user benefits include the use of an online community where members can exchange ideas, and a competitive team/individual scoring system. Research is continuing into how to make this, and other forms, of public-resource computing more reliable and efficient in scientific calculations and discovery. Anderson, D., Cobb, J., Korpela, E., Lebofsky, M., & Werthimer, D. (2002). SETI@home: An Experiment in Public-Resource Computing. Communications of the ACM. 45(11), 56-61. doi: 10.1145/581571.581573

Bonnie McGreer (2010) writes an interest piece article that introduces the concept of using a FlashMob to the business reader. FlashMob is summarised in the article by David Southall, President & Chief Executive of Innovations Federal Credit Union[1]; as, "...a group of people come together suddenly, do a certain act, and then they go away just as suddenly, as if nothing ever happened." (p.16). The article is based on two events, both in the business banking sector, staging independent FlashMob performances with different approaches. With Innovations using a grass roots approach towards staging, eventually two, FlashMob performances. Participants were recruited using Facebook[2] and then allowed participants to join group rehearsals when they could make it. As well as providing a DVD of the dance choreographed by a local radio DJ. Contrasted with the ING Direct Canada[3] Flash Mob approach which was a more professional publicity stunt. ING hired a professional choreographer and dancers to perform their FlashMob. McGreer (2010) raises the question of the ING approach is more of a Flash-Performance, rather than a FlashMob. The article also highlights that professionals were used to record the performances which were posted to YouTube[4] but there was no aggressive marketing campaign at the event location. The subtly of the advertising component of the FlashMob was done best by Innovations, who only revealed their brand approximately half way through. This article is a credible general reference for academic research. Whilst the piece is from a credible source it is a generalist approach to the topic of FlashMob but demonstrates that even at a generalist level, the difficulty in defining of a FlashMob is highlighted. Footnotes [1] http://www.innovationsfcu.org/index-flash.asp [2] www.facebook.com [3] www.ingdirect.ca [4] www.youtube.com

Torben (2010) discusses the evolution of flash mobs as a tool for viral video advertising. He discusses how major corporations, like T-Mobile utilised the buzz that these flash mob choreographed performances provide to their audiences, and their video went viral with over 20 million viewers. This very effective form of advertising does not go through official channels, but seems to grab the attention of the general public more than traditional and tired advertising is doing presently. The use of social media sites like Facebook to discuss and promote flash mob scenes give consumers a voice where there wasn't one before, driving technological evolution from an end-user perspective, and providing valuable feedback to manufacturers so that they can understand what their consumers want. There is no guesswork. Successful viral video campaigns like T-Mobile have shown that the use of flash mobs can drive interest in their product and can be spread with very little effort on their part, provided they get the entertainment factor right. As long as they make the flash mob performance entertaining enough, the message will spread to a wider audience than traditional advertising might achieve. Torben, R. (2010). Flash mobs in viral video advertising. Retrieved April 17, 2011, from http://www.torbenrick.eu/blog/social-media/flash-mobs-in-viral-video-advertising/

A community based website that consolidates the activities of Flash Mobbers around the world into a single portal. The resourceful website provides a central point of contact for people who create flash mobs, for people who are entertained by them and for those planning and for those who want to be a part of this intellectual movement. The website allows people to register and collaborate with other flash mob fans, keeping subscribers informed on event dates, locations, latest videos, flash mob events, a calendar and forum. Flash mobs not only allow people to enjoy the entertainment factor, but the developers of the flash mobs also drive the use of different technologies, such as websites, choreography, video editing, and the use of social media to spread the message. Entertaining and thought-provoking flash mob performances usually end up going viral, but along the way, these viral videos collect important demographic information about those who view the videos. Mashflob.com: The Worldwide Flashmob Community! (2011). Retrieved April 17, 2011, from http://www.mashflob.com/

In Riley's (2005) conclusion, he sums up really well the evolution of tools like flash mobs in the collection and dissemination of information in a different ways are opening the door for more and more interaction and are driving the use of different technologies to spread messages to many people in a very short space of time. Through an expressive platform like Flash Mob performances, these groups of people getting together to tell their story in entertaining ways also reach out to the general community and provide a refreshingly different and more intelligently placed story telling method than is currently being utilised by the centralised media units that are used to disseminating data from a single source. These avenues for human expression break down the constraints imposed by plutocracy, industrialism and the expectations and moulding of the masses who are conditioned to believe that they are no better than mere servants of the rich minority who ultimately control everything, because money equals power and therefore privilege and status is more important and above the laws for everyday people. The use of the Flash Mobs is interesting because it takes an impromptu-like performance, engages the public in unplanned entertainment, and spreads a message that is delivered in a very entertaining way. The delivery of these performances is not only live, but is also filmed by spectators and organisers, and placed on websites like Youtube and spread to audiences worldwide. Examples of this include the St Patrick's Day performance at Central Station in Sydney Australia, which went viral worldwide within a day or two of being uploaded to Youtube. The use of online mediums like Youtube also means that statistical or quantitative data can be collected about the viewers or online audience, and used by the intellectuals in the planning of the next Flash Mob event. Riley, C. (2005). Flash-Mobs Are The New Public Intellectuals. Retrieved April 17, 2011, from http://www

In this article, Giustini (2006) explains how web 2.0 and it's intrinsic "spirit of open sharing and collaboration" aids the "continual loop of analysis and refinement" of medical information. Giustini (2006), like Maag (2005), uses the example of blogs - in this case Ves Dimovs's Clinical cases and Images - to demonstrate how online collaboration promotes interactive discussions and timely updates on peer-reviewed medical material. Giustini (2006) also touches on how Google can serve as a diagnostic aid, but this will be examined in my commentary on "Googling for a diagnosis" (Tang, 2006). This article is a valuable resource because it highlights another form of online collaboration: the wiki. Giustini (2006) sees wikis as a place "to create optimal knowledge building opportunities for doctors", which will ultimately advance medical science. Wikis can do this in a number of ways. Firstly, by providing an environment "where knowledge exchange is not limited or controlled by private interests" (Giustini, 2006). Wikis also allow "participation and conversations across a vast geographical expanse" and "permit continuous instant alerting to the latest ideas in medicine" (Giustini, 2006). Wikis could also be used "as a low cost alternative to commercial point of care tools". Giustini's occupation as a medical librarian at the University of British Columbia enhances the credibility of this article. This is why I have chosen it to demonstrate the positive effect online collaboration is having on the medical industry. This article is important because it places the idea of a medical wiki in a much larger context. By breaking down the "old proprietary notions of control and ownership" (Giustini, 2006) of knowledge, wikis "may be the answer to the world's inequities of information access in medicine" (Giustini, 2006). References: Giustini, D. (2006). How Web 2.0 is changing medicine. Retrieved April 16, 2011, from http://www.bmj.com/content/333/7582/1283.full Tan

ABC LATELINE Michael Atkin Byline: "Australian website Pozible is helping to connect generous donors with needy projects, but there are concerns about how the website operates." The article introduces crowd-funding as an 'innovation of the internet age', bringing together donors and projects in need of funding, using an environmental group called Green Way Up as an example project, and a website called Pozible as an example of a crowd-funding resource. As an introduction to crowd-funding it presents Green Way Up as being both environmentally and socially conscious, as well as a good example of a crowd-funded project worth attention: Bob Miles and Chuck Anderson want to travel around the world on bio-fuel converted from recycled fats and oils obtained, in one case, from the waste of a chicken shop. However, Green Way Up may not have had such a start toward achieving this venture if not for Pozible; a crowd-funding resource whose Co-founder, Rich Chen, created the site 'because he was sick of hearing about exciting projects which failed to go ahead because they lacked money' (Atkin, 2011). Though it presents a hopeful opportunity to projects and financial benefactors alike, the article turns critical of the website's operations, suggesting Pozible may be 'violating the Corporations Act by raising money and offering rewards without issuing a prospectus' (Atkin, 2011).

Jennifer McKay, Professor at the University of South Australia is also concerned that Pozible infringes upon consumer protection laws and security laws, but when asked by Lateline, the Australian Securities and Investment Commission said they were 'considering whether crowd-funding poses any regulatory concerns' (Atkin, 2011). Green Way Up is presented as an exception rather than a rule for projects seeking crowd-sourced funding; '[p]rojects only receive the money if they reach their funding target within 90 days and currently two-thirds fail' (Atkin, 2011). Built upon and relying heavily on trust, the article concludes there is potential risk for all involved. Atkin, M. (2011). Website helps to make dreams come true. Lateline. Retrieved from http://www.abc.net.au/lateline/content/2011/s3180494.htm.

SETI@home and the various other projects that use BOINC rely on public contributions to achieve their computer processing goals. In a similar vein, the website Pozible.com.au also relies on public response to assist what would otherwise be unheard of projects. Pozible is a website that uses "crowd-funding" to get its donations. "Crowd-funding is an innovation of the internet age which links generous donors with needy projects" (ABC, 2011). In the example provided by this resource, the needy case is an environmental group called Green Way Up who want to fund an expedition to Norway using only bio-fuel. First shown on ABC's Lateline on the 1st April 2011, this interview discusses numerous aspects of Pozible. It talks through the set-up process, talks to a donator, and even questions the administration process from an ASIC/ACCC point of view. Not only does this website help otherwise unknown projects get up off the ground, it also helps connect them to "lounge-chair activists" looking to donate to causes they believe in. There are still a few problems with the donation process. Projects are required to generate 100% of their goal amount within 90 days to receive the money, meaning that currently only 1/3 of projects achieve this goal. There is also no formal follow-up process to ensure that the projects do what they have promised. On a positive note however, if a project fails to meet the requested total, no money changes hands. Donations work more on a pledge system, and even Pozible makes no profit from the projects, unless this total is met(Pozible.com, 2010). Projects like BOINC and Pozible are innovative ways of using current computer/internet usage to get public interest and participation in what could otherwise be undiscovered projects that could have positive implications in the future. ABC. (2011). Website Helps To Make Dreams Come True. Retrieved from http://www.abc.net.au/lateline/content/2011/s3180494.htm Pozible.com. (20

The internet and the online collaboration that it facilitates is quickly becoming an important clinical tool for doctors. This case study focuses on how doctors use Google to diagnose difficult cases. It was chosen as a resource because it provides another example of how online collaboration is benefiting the medical industry. While there is anecdotal evidence that patients use Google for self diagnosis, I was surprised to find that doctors are using Google as well. In this article, Tang & Ng (2006) examine "How good is Google in helping doctors to reach the correct diagnosis?" . This study shows that the "efficiency of the search and the usefulness of the retrieved information also depends on the searchers' knowledge base" (Tang, 2006). For instance, a doctor would know the correct medical terminology for a patient's symptoms and also have an understanding the medical terms that are returned by Google. For this reason "Google searches by a "human expert" (a doctor) have a better yield" while "patients doing a Google search may find the search less efficient and be less likely to reach the correct diagnosis." This study is a valuable resource because its results are statistically based and follow a well-defined method. This study clearly states the results that 15 out of 26 cases were correctly diagnosed using Google. The real importance of this case study is to demonstrate how online collaboration has allowed useful information on even the rarest medical syndromes to be found and digested within a matter of minutes (Tang & Ng, 2006) and that "web based search engines such as Google are becoming the latest tools in clinical medicine" (Tang & Ng, 2006). References: Tang, H., & Ng, J. (2006). Googling for a diagnosis-use of Google as a diagnostic aid: internet based study. Retrieved April 16, 2011, from http://www.bmj.com/content/333/7579/1143.full

This article is quite short and not academic but I have included it because it adds some symmetry to the previous articles I have reviewed. While this article is focused specifically on the "risks associated with self-diagnosis and the reliance on 'Dr Google'" (Whyte, 2010), it also serves to highlight a potential problem of online collaboration: credibility and the quality of information. This is its primary value as resource for this project. While Giustini (2006) talks of the open access and freedom of publication that online collaboration allows, I think there is a drawback to online collaboration that hasn't been addressed in the previous articles. Misleading or incorrect information, especially of a medical nature, can be potentially harmful if published. As Whyte (2010) writes in this article, doctors are finding it increasingly concerning that patients are misusing their medication, referring to the internet for advice rather than consulting a trusted GP. Some Google listings that have not been filtered may list incorrect complications and side effects of certain medicines. As a result patients are taking less than the recommended dosage. Dosages or remedies may also be incorrect on Google and this could lead to potentially dangerous overdoses of medicine. Boulos (2006) writes of the problems gauging the reliability and accuracy of information on the internet. While "virtually anybody is able to alter, edit or otherwise contribute to the collaborative Web pages … the very process of collaboration leads to a Darwinian type 'survival of the fittest' content within a Web page" (Boulos, 2006). This would ensure that dubious information was kept to a minimum. Also by providing a closed and secure digital environment, the collaboration process could be carefully monitored and moderated. References: Boulos, M., Maramba, I. & Wheeler, S. (2006). Wikis. blogs and podcasts: a new generation of Web-based tools for virtual collaborative clinical practice and ed

This resource is written by David P. Anderson from the University of California, Berkeley, the original founder of the SETI @home Project (Gomes, 2006) and discusses public-resource computing in more detail. It talks about the benefits of it over grid-computing and goes into more detail about the BOINC (Berkeley Open Infrastructure for Network Computing) Platform for public-resource computing. Public-resource computing (also known as "global computing", "distributed computing" or "peer-to-peer computing") uses available resources on personal computers to do "scientific supercomputing" (Anderson, 2004). It also has the benefit of "encouraging public awareness of current scientific research". SETI @home, one of the most well known forms of public-resource computing, attracts millions of users worldwide and can provide 70 TeraFLOPS of sustained processing, versus approximately 35 TeraFLOPS from the largest conventional supercomputer (Anderson, 2004). The goals of BOINC include: * Reduce the barriers of entry to public-resource computing. * Share resources among autonomous projects * Support diverse applications * Reward participants There are now a number of projects that use BOINC other then SETI@home. These include: * Predictor@home - studies protein behaviour * Folding @home - studies protein folding, misfolding, aggregation, and related diseases. * Climateprediction.net - quantifies and reduces uncertainties in long-term climate prediction based on computer simulations. * Einstein@home - detects certain types of gravitational waves, such as those from spinning neutron stars, that can be detected only by using highly selective filtering techniques that require extreme computing power.

By participating in these projects members can feel like they are playing a small part in helping with curing disease, solving global warming, and other world issues. Attracting participants is always a goal of these projects so it's important that these computing programs give no real inconvenience to them. BOINC has a general preference option that allows members to set a number of features including how and when their computer resources are used. This includes "whether BOINC can do work while mouse/keyboard input is active", hours of use, how much disk space can be used, and the network bandwidth. BOINC allows for many different projects to use its systems/setup allowing for smaller research projects to take advantage of the greater computing capabilities. This could potentially in the future help out an unknown research make a global scientific discovery. Anderson, D. (2004). BOINC: A System for Public-Resource Computing and Storage. Retrieved from http://portal.acm.org/citation.cfm?id=1032646.1033223 Gomes, L. (2006). How Many Computers Does It Take to Make Contact with E.T.s? Retrieved from http://online.wsj.com/public/article/SB115145653496392561-3YTEjOQhd0ZilADHfEf8hoK4BhA_20070628.html?mod=blogs

James Neill provides his personal insights on Flash Mobs, based on an interview with a journalist and research conducted through social media like Twitter. His discoveries point to flash mobbing as an activity that comes across as spontaneous, which is performed in public places, but that behind the scenes, take a lot of co-ordination and planning to prepare for the event. Flash mob peformances can be defined as being spontaneous, simple, peaceful, social and the message is spread virally through the use of technology like Youtube and social networking sites like Twitter and Facebook. The different types of flash mobs include smart mobs, reality tv set ups, rent a crowds and the like are mentioned in this article, but there is room to debate if these groups are actually flash mobs or not. One of the key elements of flash mobs is the way individualism has been stripped, and the group persona is adopted, even for a short tiime, but each individual member. In this way, they shift away from their individuality to embrace and portray the message being delivered by this organised crowd of entertainers. It is almost the adoption of a mob mentality, without the violence. Messages spread by groups are immediately more attention grabbing that by individuals, and so this could be the reason for the success and longevity of flash mob activities. These groups demand attention, and while they are entertaining and fun to listen to because they break the routine and inject something unique into everyday lives, by speaking with movement and song. Neill, J. (2007). On the Social Psychology of Flash Mobbing. Retrieved April 18, 2011, from http://7125-6666.blogspot.com/2007/10/flash-mobbing.html