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Helen Pidoulas

Flash mobs in viral video advertising - 0 views

www.torbenrick.eu/...obs-in-viral-video-advertising

Flash mobs in viral video advertising

shared by Helen Pidoulas on 19 Apr 11 - No Cached
  • Helen Pidoulas on 19 Apr 11
     
    Torben (2010) discusses the evolution of flash mobs as a tool for viral video advertising. He discusses how major corporations, like T-Mobile utilised the buzz that these flash mob choreographed performances provide to their audiences, and their video went viral with over 20 million viewers. This very effective form of advertising does not go through official channels, but seems to grab the attention of the general public more than traditional and tired advertising is doing presently. The use of social media sites like Facebook to discuss and promote flash mob scenes give consumers a voice where there wasn't one before, driving technological evolution from an end-user perspective, and providing valuable feedback to manufacturers so that they can understand what their consumers want. There is no guesswork. Successful viral video campaigns like T-Mobile have shown that the use of flash mobs can drive interest in their product and can be spread with very little effort on their part, provided they get the entertainment factor right. As long as they make the flash mob performance entertaining enough, the message will spread to a wider audience than traditional advertising might achieve. Torben, R. (2010). Flash mobs in viral video advertising. Retrieved April 17, 2011, from http://www.torbenrick.eu/blog/social-media/flash-mobs-in-viral-video-advertising/
Helen Pidoulas

Flash Mobs: The Feel Good Phenomenon of the 21st Century : CharValiant - 0 views

www.cvnewspaper.com/...phenomenon-of-the-21st-century

flashmob.tv the show

shared by Helen Pidoulas on 23 Apr 11 - No Cached
  • Helen Pidoulas on 23 Apr 11
     
    Flash mobs have been around since 2003, the full power of their reach has not really been felt until a mix of social media like Facebook and Twitter came into effect to help to coordinate events and spread the word. A mix of this and viral video tools like Youtube help to spread the story worldwide in a very short time frame. The organisation of early flash mob performances used to rely on text messages to spread the message. However, these days the internet and social media have made the coordination and the spreading of the message much quicker and it allows for many more networking opportunities. Costs of performances and production are kept to a minimum, with no need to buy air time. An interesting side-effect of viral videos these days is that the video will most often be displayed on television for free anyway, doing away with the need to pay for advertising air time, and has given rise to television programs dedicated to flash mob tv in places like Germany (Flashmob.tv, 2011). Flashmob.tv, (2011). The Show. Retrieved from http://www.flashmob.tv/en/the_show.php
  • ...1 more comment...
  • Helen Pidoulas on 23 Apr 11
     
    Flash mobs have been around since 2003, the full power of their reach has not really been felt until a mix of social media like Facebook and Twitter came into effect to help to coordinate events and spread the word. A mix of this and viral video tools like Youtube help to spread the story worldwide in a very short time frame. The organisation of early flash mob performances used to rely on text messages to spread the message. However, these days the internet and social media have made the coordination and the spreading of the message much quicker and it allows for many more networking opportunities. Costs of performances and production are kept to a minimum, with no need to buy air time. An interesting side-effect of viral videos these days is that the video will most often be displayed on television for free anyway, doing away with the need to pay for advertising air time, and has given rise to television programs dedicated to flash mob tv in places like Germany (Flashmob.tv, 2011). Flashmob.tv, (2011). The Show. Retrieved from http://www.flashmob.tv/en/the_show.php
  • Kellie Ramm on 27 Apr 11
     
    This resource, found in the Char Valiant School Newspaper, discusses flash mobs. Flash mobs, a more recent occurrence, are a group of people who meet at a predetermined public location to do a spontaneous performance (often something of a theatrical nature like a song or dance), and then disperse into the crowd at the end. Flash mobs are usually instigated online, using various forms of online media to organise and coordinate the event. This can include mobile phones, email, and social networking sites. Although these "events started out as a way for these groups to mock the conformity of the general population", they have "instead become a symbol of spontaneity and fun around the world"(CharValiant, 2011). Flash Mobs have also become a form of advertising. T-Mobile has used this form of theatrics to their advantage, using them in several of their advertisements. Carolyn Thomas (2010) talks in her article about how T-Mobile is becoming synonymous with flash mobs, showing that the marketing campaign is working as people are instantly remembering the company name and linking it with the campaign. Australia is also getting on the flash mob advertising bandwagon, with the latest "Australian Cancer Council Biggest Morning Tea" launch at Brisbane's Queen Street Mall on the 18th April, 2011 (Cancerqld, 2011) and the viral Sydney Mardi Gras campaign filmed on Bondi Beach (RockYourBox, 2009). Although the link between public resource computing and flash mobs is tenuous at best, as another current form of online collaboration it is still well worth a mention. As public resource computing relies heavily on word-of-mouth advertising to increase its member numbers by using things like social-networking sites, so too does flash mob advertising rely on "going viral" through similar word-of-mouth usage.
  • Kellie Ramm on 27 Apr 11
     
    Written by Caci Murphy, a Senior at Chartiers Valley High School(CharValiant, 2011), this resource is not necessarily as reliable a source as perhaps other more researched papers. Although well written, and factually accurate, a high school senior would be lacking both the technological knowledge and life experience to give an accurate view point to make this an authoritative resource. Cancerqld. (2011). Australia's Biggest Morning Tea Flash Mob. Retrieved from http://www.youtube.com/watch?v=w07Nq2h55Xo CharValiant. (2011). The CharValiant Staff. Retrieved from http://www.cvnewspaper.com/staff/ CharValiant. (2011). Flash Mobs: The Feel Good Phenomenon of the 21st Century. Retrieved from http://www.cvnewspaper.com/news/2011/03/14/flash-mobs-the-feel-good-phenomenon-of-the-21st-century/ RockYourBox. (2009). Say Cheese! Flash Mob On Bondi Beach [OFFICIAL]. Retrieved from http://www.youtube.com/watch?v=Ao4DkbGbxl0 Thomas, C. (2010). T-Mobile and the flash mob marketing phenomenon. Retrieved from http://ethicalnag.org/2010/11/04/flash-mob/
Hans Dusink

T-Mobile and the Flash mob marketing phenonomen - 3 views

ethicalnag.org/...flash-mob

ouaNet308-2011 flashmobs marketing collaboration commercial

shared by Hans Dusink on 02 Apr 11 - No Cached
  • Hans Dusink on 02 Apr 11
     
    The origin of flash mobs is credited to Bill Wasik who emailed friends in June 2003 to gather in the home furnishing department of Macy's in Manhattan. More than a 100 people began discussing whether to purchase a 'love rug' for their fictitious commune and then dispersed as quickly as it had formed (Hewitt, 2003). Flash mobs are defined in the Oxford dictionary as "a public gathering of complete strangers, organized via the Internet or mobile phone, who perform a pointless act and then disperse again" (Oxford University Press, 2011). Advertising agencies now utilise flash mobs to promote commercial products. This article discusses the Saatchi and Saatchi award winning T-Mobile advertisement "Life is for sharing" (posted to Youtube by jonjonbaker, 2009). Rather than focusing on how mobile phones and social media are used to organise a flash mob, the discussion here is about how this same media is used to create "viral traction - the ability to be widely forwarded to millions of viewers almost instantly" (Thomas, 2010). The advertisement itself shows bystanders utilising their mobile devices to share photos with their friends as well as ringing them to talk about the experience. As the title of the advertisement says "life is for sharing". Nick Burcher wrote in his blog Personal thoughts on the evolution of media and advertising that "advertisers are creating events to push user generated content coverage, a physical community made virtual. The event drives the Conversation, rather than the other way round as Wasik intended" (Burcher, 2009). Flash mobbing has become more than Wasik first imagined. On this case it has been utilised to raise brand awareness, but the same techniques can also be used to promote political opinions.
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  • Hans Dusink on 07 Apr 11
     
    Burcher, N. (2009, November 18). Flash mob evolution - even Microsoft stores are trying them now [Web log post]. Retrieved from http://www.nickburcher.com/2009/11/flash-mob-evolution-even-microsoft.html Hewitt, G.(2003). Flash Mobs - A New Social Phenomenon. Retrieved from http://www.rense.com/general39/flashnmob.htm jonjonbaker. (2009, January 16). T-Mobile Advert "Life For Sharing". Retrieved from http://www.youtube.com/results?search_query=flash+mob&aq=0 Oxford University Press. (Ed.) (2011) Oxford Dictionary. Thomas, C. (2010, November 4). T-Mobile and the flash mob marketing phenomenonThe Ethical Nag: Marketing for the Easily Swayed [Web log post]. Retrieved from http://ethicalnag.org/2010/11/04/flash-mob/
  • Alan Beazley on 11 Apr 11
     
    Thanks you for sharing Hans, having reviewed the link and your response there appears to be many similarities between flash mobs and social-media facilitated, political protests. Much like the advertisers and marketers who drive flash mob, brand campaigns through new media, political demonstration organisers can also utilise the same tools to coordinate group activities activities and create spreadability of their cause - or as Thomas labels it 'traction' (Thomas, 2010). Examples in Thomas' article mention the flash mob video footage was uploaded to the popular video sharing site YouTube where it could be watched by potentially millions of web viewers. However, what the article fails to expand on is the stacking and interlinking of other social networking services (SNS) such as Twitter and Facebook. For instance, were other SNS used as a replacement of e-mail to recruit the flash mob participants? After the flash mob act was published on YouTube, what was the strategy to draw further attention to the video clip? Is the flash mob footage just one node in the brand campaigns overall web presence? The traction behind the 2011 Egypt revolution grew at exponential rates based on the stacking of social networking services and effective utilisation of network effects (Gustin, 2011). Demonstrators published events on Facebook, allowing organisers to gauge attendance. Invitations could also be issued and rapidly passed amongst social circles. The combination of footage being uploaded to YouTube and the millions of related conversations being published to Twitter clearly highlights the participatory culture of the web and its global reaching powers (Gustin, 2011). Gustin, S. (February 11, 2011). Social Media Sparked, Accelerated Egypt's Revolutionary Firez: EPICENTER. Retrieved April 7, from http://www.wired.com/epicenter/2011/02/egypts-revolutionary-fire/ Thomas, C. (2010, November 4). T-Mobile and the flash mob marketing phenomenonThe Ethical
  • Taraeta Nicholls on 18 Apr 11
     
    Hans this is a very interesting article and ties in with the article I found by McGreer (2010) who discussed the business response to FlashMobs. Whilst two different approaches were used the one constant was the use of professional film crew to use the footage for uploading. The question McGreer raises is when it no longer has the artistic element, which Wasnik defines an event as a FlashMob, are commercial applications really FlashPerformances? McGreer, B. (2010). Give Them something to talk about. US Banker. Retrieved from ProQuest Database.
  • Taraeta Nicholls on 18 Apr 11
     
    Hans this is a very interesting article and ties in with the article I found by McGreer (2010) who discussed the business response to FlashMobs. Whilst two different approaches were used the one constant was the use of professional film crew to use the footage for uploading. The question McGreer raises is when it no longer has the artistic element, which Wasnik defines an event as a FlashMob, are commercial applications really FlashPerformances? McGreer, B. (2010). Give Them something to talk about. US Banker. Retrieved from ProQuest Database.
Taraeta Nicholls

Give Them Something to Talk About - McGeer (2010) - US Banker - 0 views

proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb

NET308 Flashmobs Banking Corporate Performance Art Publicity Brand

shared by Taraeta Nicholls on 18 Apr 11 - No Cached
  • Taraeta Nicholls on 18 Apr 11
     
    Bonnie McGreer (2010) writes an interest piece article that introduces the concept of using a FlashMob to the business reader. FlashMob is summarised in the article by David Southall, President & Chief Executive of Innovations Federal Credit Union[1]; as, "...a group of people come together suddenly, do a certain act, and then they go away just as suddenly, as if nothing ever happened." (p.16). The article is based on two events, both in the business banking sector, staging independent FlashMob performances with different approaches. With Innovations using a grass roots approach towards staging, eventually two, FlashMob performances. Participants were recruited using Facebook[2] and then allowed participants to join group rehearsals when they could make it. As well as providing a DVD of the dance choreographed by a local radio DJ. Contrasted with the ING Direct Canada[3] Flash Mob approach which was a more professional publicity stunt. ING hired a professional choreographer and dancers to perform their FlashMob. McGreer (2010) raises the question of the ING approach is more of a Flash-Performance, rather than a FlashMob. The article also highlights that professionals were used to record the performances which were posted to YouTube[4] but there was no aggressive marketing campaign at the event location. The subtly of the advertising component of the FlashMob was done best by Innovations, who only revealed their brand approximately half way through. This article is a credible general reference for academic research. Whilst the piece is from a credible source it is a generalist approach to the topic of FlashMob but demonstrates that even at a generalist level, the difficulty in defining of a FlashMob is highlighted. Footnotes [1] http://www.innovationsfcu.org/index-flash.asp [2] www.facebook.com [3] www.ingdirect.ca [4] www.youtube.com
Hans Dusink

Reframing Public Space Through Digital Mobilization: Flash Mobs and the Futility(?) of ... - 1 views

isites.harvard.edu/...nar_Reframing-Public-Space.pdf

web308 flashmobs ouaNet308-2011 collaboration

shared by Hans Dusink on 11 Apr 11 - No Cached
  • Hans Dusink on 12 Apr 11
     
    Virág Molnár is an Assistant Professor of Sociology at the New School for Social Research in New York. Her interest is in the impact of mobile communications on urban culture. This article first puts flash mobs into an historical perspective by suggesting that its roots lie with the Italian Futurists of 1910 and further cultivated during the 20th century by avant-garde art groups such as Dadaists . More recently there have been the Youth International Party (Yippies) in the US. (Molnár, 2009) As Molnár points out the things that all these groups have in common with modern flash mobs is that there is no formal membership or hierarchy and they are able to utilise the media effectively. The difference lies in the use of new media such as blog, social networks and mobile phones (2009). Rheingold points out that these tools lower the threshold of participation as it no longer required participants to actually know each other (2003, p. xii). Molnár then identifies and describes 5 types of flash mob based either on their form of sociality or their function. They are: 'atomised' flash mobs, interactive flash mobs, performance flash mobs, political flash mobs and advertising flash mobs (2009). Flash mobs, although organised online are only able to be carried out by people in close proximity to one another or as Molnár describes it "able to make the leap from cyberspace to urban space" (2009). These events are generally recorded and posted to sites like YouTube in order to both popularise the event and to get feedback. "Online reporting has indeed largely been responsible for the rapid global diffusion of flash mobs," and "has been crucial in institutionalizing and legitimizing this new form of sociability"(Molnár, 2009).
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  • Tessa Gutierrez on 12 Apr 11
     
    [Please note: This comment is in two parts due to Diigo restrictions on length] Thanks for posting this article Hans. I found it extremely useful for my own understanding of Flash Mobs, which is also my chosen topic. Molnar gives both a comprehensive history from the very first Flash Mob organized in a New York department store by the senior editor of Harper's magazine Bill Wasik in June 2003, right up to the fact that the term "Flash Mob" was listed in the Oxford English Dictionary in 2004 due to the global popularity of this type of temporary event (Molnar, 2009). Detailing the rise of this popular fleeting entertainment, Molnar (2009) compares Flash mobs to other forms of expression that have occurred from the early 20th century, the surrealism of the inter-war period and even the 1960s and contemporary culture jammers, stating that these types of activities existed long before the Internet, mobile communication and social media forms such as Twitter and Facebook. In this respect, Molnar's ideas are similar to those of Kravets (2011) and his thoughts that despite the Internet being blocked by the Egyptian government, the people were still able to come together to organize political protests about the Mubarak regime through word-of-mouth and leaflet delivery. However the success of Flash Mobs would not be as significant without the Internet. The organizational and collaborative efforts required to coordinate large groups of people who generally do not know each other, would be a hard task to achieve without the assistance of Internet-related social media and mobile phones. Additionally, the popularity of Flash Mobs would not be as significant if not for the availability of global sites such as YouTube, which are able to replay videos for as long as their user allows them to be visible and shared. [Continued in next comment]
  • Tessa Gutierrez on 12 Apr 11
     
    [Continued from previous comment] In conclusion, as Molnar so aptly puts it, "the rapid global diffusion of flash mobs...has been crucial" for the rise, popularity and longevity of Flash Mobs as a new use of urban space, entertainment and publicity. If social media and the Internet were to suddenly cease, the occurrence of Flash Mobs would diminish drastically. Thank you so much for sharing this article Hans. It has been extremely useful for the topic of Flash Mobs. REFERENCES Kravets, D. (2011a). What's Fueling Mideast Protests? It's More Than Twitter. Published by Wired January 27, 2011. Retrieved April 12, 2011 from http://www.wired.com/dangerroom/2011/01/social-media-oppression/ Molnar (2009). Reframing Public Space: Flash Mobs and the Futility of Contemporary Urban Youth Culture. Retrieved April 12, 2011 from: http://ebookbrowse.com/f/flash-mobs-pdf-virag
  • Hans Dusink on 12 Apr 11
     
    Continuation of original comment. As a blog post on Turtle Sociology wrote "The globalization of flash mobs underscores two vital notes: the viral-like nature of technology, and the universal desire to break free from social norms… all flash mobs seem to elicit joy in their bold, unprompted natures"(2010). References: Molnár, V. (2009). Reframing Public Space Through Digital Mobilization: Flash Mobs and the Futility(?) of Contemporary Urban Youth Culture. Retrieved from http://isites.harvard.edu/fs/docs/icb.topic497840.files/Molnar_Reframing-Public-Space.pdf Rheingold, H. (2003). Smart Mobs : The next socal revolution. New York: Basic Books. Retrieved from http://books.google.com.au/books?hl=en&lr=&id=lX9QKNbO0nkC&oi=fnd&pg=PR9&dq=smart+mobs+the+next+social+revolution&ots=wvkWcKOAIx&sig=00EWrYtEyAwqRmnYNth77Sclr8o#v=onepage&q=smart%20mobs&f=false Turtle Sociology. (2010, October 6). The Universal Phenomenon of Flash Mobs [Web log post]. Retrieved from http://turtlesoc.wordpress.com/2010/10/06/the-universal-phenomenon-of-flash-mobs/
  • Tessa Gutierrez on 14 Apr 11
     
    Thanks for continuing your comment Hans. That last quote really sums it up well. I quite like how you have highlighted the fact that flash mobs underscore the 'viral-like nature of technology' in addition to the joy flash mobs elicit as a result of their impromptu nature. All that is needed is a quick search through YouTube for 'flash mobs' to see the views of popular flash mob videos reach the millions, as well as to read how well they have been received globally. Thanks again, Tessa
Jocelyn Peucker

Avaaz on Facebook - 4 views

www.facebook.com/Avaaz

online activism new media publishing Avaaz tools collaboration organisation smart mobs petitions funding people power politics youtube twitter facebook Jenkins net308

shared by Jocelyn Peucker on 11 Apr 11 - No Cached
  • Jocelyn Peucker on 11 Apr 11
     
    Anyone can become a member of Avaaz. However, their website offers no portal of communication between members and/or non-members. Fortunately, this issue is solved by its integration of social media networks such as Facebook (Avaaz.org, 2011b), Twitter (Avaaz, 2011) and YouTube (AvaazOrg, 2011). Using Facebook as an example, Avaaz posts information about current campaigns. By doing this, Avaaz is opening further communication about its campaigns; it allows the organisation to continually grow stronger; and it is an opportunity for them to reach more people. On this Facebook group: * Avaaz posts new information, and contributes to conversations * Anybody following the Avaaz group can make comments about the campaign; concurrently they can also promote particular campaigns of interest to their own social networks. Avaaz also makes use of Twitter as another complementary platform for communication. Akin to Avaaz's use of Facebook, Twitter is used to keep their followers informed of updates, new campaigns and more. An example of this can be seen in Tweets made by Avaaz: Hi @SAALTweets, have you seen the @Avaaz petition for Jan #Lokpal? http://bit.ly/eZcDis Follow @Avaaz back so we can send more info (9 Apr) In 1 day over 250,000 have signed to stand with #annahazare against Indian #corruption. Join them at http://j.mp/gfg7KJ - pls RT (8 Apr) Avaazers in India: Stand with #annahazare to tackle #corruption. Sign the @Avaaz petition for the Jan #Lokpal Bill! http://j.mp/fCnD8Z (8 Apr) By doing this, Twitter users are able to receive updates about campaigns and other information; participate in conversations; and, promote the information that interests them to their networks (Jenkins et al., 2009). By doing this, the consumers of the networks are helping
  • ...2 more comments...
  • Jocelyn Peucker on 11 Apr 11
     
    the Avaaz organisation become more globally recognised, thus further empowering the abilities of itself and the people. References: Avaaz. (2011). Avaaz.org on Twitter. Retrieved from http://twitter.com/avaaz Avaaz.org. (2011a).The World in Action Retrieved from http://www.avaaz.org/en/about.php Avaaz.org. (2011b). Avaaz on Facebook. Retrieved from http://www.facebook.com/Avaaz?sk=wall AvaazOrg. (2011). Avaaz.org - The World In Action. YouTube. Retrieved from http://www.youtube.com/user/AvaazOrg Jenkins, H., Li, X., Krauskopf, A. & Green, J. (2009). If It Doesn't Spread, It's Dead (Part Three): The Gift Economy and Commodity Culture. Retrieved from http://henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p_2.html
  • Tessa Gutierrez on 12 Apr 11
     
    [This article is in two parts due to Diigo restrictions on length] Thanks for your article Jocelyn. I had actually never heard about AVAAZ until I followed your link to AVAAZ Facebook and read your comment. I also Googled "AVAAZ" and got this link: http://avaaz.org/en/ followed some of the stories, got to know about the organization...and signed up! It is amazing what the power of social media can achieve isn't it? What impressed me the most was that AVAAZ has found just about every global campaign worth petitioning for from cleaner suburban/city air to wikileaks, ending pokies addiction, awareness about corruption in Indian politics, saving the Grand Canyon from Uranium Mining and more. As one member on the AVAAZ Home page said: "There are people all over the world who feel the same way I do, and while individually we may not all have the time and resources to fight every fight that needs our attention, collectively, we have power." -Charlotte Sachs, Canada Avaaz member So the main idea of AVAAZ appears to be collaborating with other like-minded people to help make our Global world a safer, more enduring and happier place by making a stand and publicizing significant issues of Global concern. Your article has highlighted their attempt at Global collaboration via social networking sites but the question for me is, if I had not read your article, navigated to their Facebook site and Googled "AVAAZ" for further information, I would never have known. AVAAZ needs to spread their good works with decent news/radio/other publicity in addition to social networking, so their Global issues attain the attention and are hopefully addressed in a beneficial way. [Please navigate to the next comment]
  • Tessa Gutierrez on 12 Apr 11
     
    [Continued from previous comment] In terms of my chosen topic of Flash Mobs, AVAAZ has stronger ideals and uses social media to highlight their issues of global concern. Flash Mobs tend to have their base within a community and despite sometimes being organized to highlight a social injustice, are mainly used as advertising to publicize an upcoming event or personality. YouTube videos shared through social media networks appear to be the main form of spreading a Flash Mob once the activity or event has occurred. AVAAZ on the other hand, has an ongoing commitment to highlight issues before, after, during and after an event. Thanks again for your insightful article and comment Jocelyn
  • sheila mclean on 13 Apr 11
     
    Prior to reading these comments, I had never heard of AVAAZ. Out of interest, and because I have been researching civil unrest in Europe and the Middle East, I did a Google search on "AVAAZ and Egypt" and was surprised to see 418,000 results. There were multiple links to different groups who were promoting the "Stand with the people of Egypt petition" in conjunction with AVAAZ, groups such as the Care 2 News Network, and Manalife. We seem to constantly hear about the power of Twitter and Facebook, but in turn there are all of these other organisations collaborating, promoting and sharing content on the internet not just using Twitter and Facebook, but their own websites and forums. REFERENCES: Avaaz - Stand with the People of Egypt Care2.com http://www.care2.com/news/member/754940801/2709806 Hylands, J (January 30, 2011) Avaaz - Stand with the people of Egypt. Manalife http://manalife.org/articles/stand-with-the-people-of-egypt/
Amy B

GetUp! - 1 views

www.getup.org.au

online activism resources tools net308 ouaNet308-2011 Collaboration education crowd-sourcing crowd-funding

shared by Amy B on 17 Apr 11 - Cached
  • Amy B on 17 Apr 11
     
    Action for Australia GetUp! is a not-for-profit 'independent, grass-roots community advocacy organisation giving everyday Australians opportunities to get involved and hold politicians accountable on important issues' (About GetUp, n.d.). Rather than users starting individual projects and promoting them for donations from supporters, GetUp! hosts movements for causes of specific interest to Australians, including financial support for advertising and other schemes, to gain attention from politicians and the government at large, such as collecting 27,000 signatures petitioning the repeal of undemocratic laws preventing thousands from voting in the 2007 elections. A few dollars each from tens of thousands of supporters has produced high-profile ad campaigns that have helped raise awareness for issues important to the Australian people. GetUp! campaigns rely on social media and word-of-mouth to get the community informed and involved, requesting recommendations for new campaigns from everyday Australians concerned about government policies. According to Belleflamme, Lambert, and Schwienbacher (2011) this community involvement constitutes crowd-sourcing, where ideas and suggestions are sourced from the 'crowd', along with volunteers and appeals for solutions. In the spirit of transparency the movement advocates, GetUp! provides access to its annual reports as well as a 'real-time snapshot' of the donations members are contributing to campaigns, updated half hourly. This snapshot includes unique actions, new members, number of donations, the total collected from donations, average donation, and how many are first-time donors.
  • Amy B on 17 Apr 11
     
    Financial donations are not required to participate in GetUp! campaigns, but the necessary funds to produce a commercial for exposure on national television is sourced from contributions by supporters: crowd-funding for a community cause. Unlike crowd-funding for individual projects, such as those found on online crowd-funding tools such as Pozible, investors in community campaigns may have no expectation of reward. The GetUp! website clearly indicates its intentions, guiding visitors to campaigns to inform, raise awareness and make contributions toward improving the Australian community through policy and reform. GetUp. (n.d.) GetUp! Retrieved from http://www.getup.org.au. Belleflamme, P., Lambert, T., & Schwienbacher, A. (2011). Tapping the Right Crowd. Retrieved from http://ssrn.com/abstract=157817.
Kurt Henson

MindMeister Review - 0 views

www.appappeal.com/mindmeister

ouanet308-2011 MindMeister

shared by Kurt Henson on 05 Apr 11 - No Cached
  • Kurt Henson on 05 Apr 11
     
    he Mindmeister.com site has a very clean and uncluttered look and feel. The site is quite responsive, and page loads happen quickly. The browser-based mind-map editor is very responsive as well. There is a short learning curve involved with using the Mindmeister editor. Navigation of the site is intuitive, as are most of the controls in the editor. File transfer and import/export operations are quite responsive. There is no advertising displayed on the Mindmeister.com site.
Tessa Gutierrez

Nye, J. (2010). Global Power Shifts - 0 views

www.ted.com/...ye_on_global_power_shifts.html

OUANET308 NYE Global Power Shifts soft power collaboration organizations networks Flash Mobs

shared by Tessa Gutierrez on 06 Apr 11 - No Cached
  • Tessa Gutierrez on 06 Apr 11
     
    [Please note: This comment is in two parts due to Diigo restrictions on length] The global climate is experiencing both a "power transition," and a "power diffusion." This TED Talk is useful to studies of flash mobs because it shows that individuals and organizations no longer need vast amounts of money to network and collaborate globally with others. Additionally, Nye highlights the fact that traditional patterns of leadership will not work effectively today and that in order for an organization to progress and be proactive, a mix of traditional strength and power infused with "soft power" is required. The rise of the Internet and mobile computer-generated communication has assisted the average person to gain the same potential power that was once the exclusive domain of large corporations and wealthy individuals. "Computing and communication costs have fallen a thousandfold between 1970 and the beginning of this century." This power diffusion is within reach for all of us but people are still not thinking of these tools in very innovative ways. People are still focusing on the rise and fall of great powers, which really only tell us about psychology and not reality. Traditional projections such as the Goldman-Sachs index are linear and one-dimensional. However the progress of the world has never been linear, and has always been comprised of many diverse facets or factors. So these simplified projections are not telling the truth about the way the economy is progressing. The area of narrative is what needs to be adjusted, using what Nye calls "soft power" or the ability to organize networks and elicit co-operation, which are important factors when organizing the delivery of Flash Mobs. [Please navigate to the comment uploaded on April 11, 2011]
  • Keith Law on 07 Apr 11
     
    The Impact of TED on Collaboration and Innovation. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html A great source of serious and diverse material on a wide range of topics is the website TED - Ideas worth Spreading. The first step in collaboration is to create a wide ranging appreciation of the subject matter. Before people can commit to task they need to have an information source that establishes the underlying ideas. In this talk TED's Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation -- a self-fueling cycle of learning that could be as significant as the invention of print. One of the points that reverberate with most people is Chris' statement that: "Face-to-face communication has been fine-tuned by millions of years of evolution. That's what's made it into this mysterious, powerful thing it is. Someone speaks, there's resonance in all these receiving brains, the whole group acts together." Chris concludes that thousands of people are figuring out new ways to collaborate with increasing knowledge and he describes what the next stage of TED's evolution has to be. He says that TED Talks can't be a one-way process, one-to-many. The future is many-to-many. They are looking at ways to make it easier for the global TED community, to respond to speakers, to contribute ideas, and maybe even their own TED Talks. It is this spreading of Ideas that underlay the age of Internet collaboration. This is the source of power diffusion that Nye talks about. "I'm an idealist. I really think people can change the world" Ted Curator Chris Anderson http://www.ted.com/speakers/chris_anderson_ted.html Works Cited Anderson, C. (2010, Septemebr). How web video powers global innovation. Retrieved April 7, 2011, from TED: http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html
  • Tessa Gutierrez on 11 Apr 11
     
    [Part 2 of comment from April 6, 2011] Topic of Study: Flash Mobs. As we prepare for the future, the ability to co-operate, collaborate, and organize networks is going to be of prime importance. This does not mean that "hard power" or military strength and keeping a balance is not important, but that the concept of power needs to be incorporated with new and innovative ways of power diffusion. Therefore the ability to use all available tools and coordinate input from globally networked areas will be vital for businesses and organizations to keep abreast of trends and capture market attention. For example, spontaneous acts of people-powered crowd activity such as those of Flash Mobs (that rely on social media use and Internet enabled technology) if used for advertising purposes, will enable subtle and more overt messages to be broadcast in unusual ways and possibly capturing more market attention for the product or service than more traditional methods. REFERENCES Nye, J. (2010). Global Power Shifts. TED Talks. Filmed July 2010. Posted October 2010. Retrieved April 5, 2011 from: http://www.ted.com/talks/lang/eng/joseph_nye_on_global_power_shifts.html
Tessa Gutierrez

Performing in the Public Sphere: Flash Mobs and Their Participants - 1 views

Rodriguez-Atilano-081210-SE.pdf

Flash Mobs OUANET308 Rodriguez

shared by Tessa Gutierrez on 11 Apr 11 - No Cached
  • Tessa Gutierrez on 11 Apr 11
     
    [Please Note: This comment is in two parts due to Diigo restrictions on length] Topic: Flash Mobs Rodriguez, an undergraduate at the University of Northern Texas examines many important aspects in relation to Flash Mobs, including how their significance, motivational factors for participation, and impact on society help shape their meaning and significance. A mixture of literature review, interviews, observation of online events, and online research contributed to Rodriguez' findings. Rodriguez found that "audience and social media played major roles in the organization and implementation of a flash mob." Rodriguez then examined his findings with relation to Habermas' "idea of the public sphere and lifeworld, Debord's idea of the spectacle, and culture jamming..." concluding that the "public sphere and lifeworld are modes of communication and knowledge production." Rodriguez included "culture jammers' in his study as he there were many similarities between their actions and those of flash mobs. He also discussed the idea that culture jammers take memes, or particular ideas, then change their meaning (Rodriguez, 2010, p. 6), in the hope that people will rethink political or human rights issues for themselves instead of just blinding accepting what their Government decides. Flash mobs were seen by Rodriguez to differ depending on their purpose but regardless of this difference they were all seen to "positively or negatively affect their lifeworld" (Rodriguez, 2010, p. 36). [Continued in the comment below]
  • Tessa Gutierrez on 11 Apr 11
     
    [Continuation of comment above] If the flash mob's purpose was to promote a show, artist or product, then the intention was to "create [a] buzz" through instrumental rationality, reinforcing "the current consumerist ideology" permeating society (Rodriguez, 2010, p. 36). Those flash mobs without consumerist advertising as their purpose were found to be raising awareness of a social issue using communicative rationale. REFERENCES Rodriguez, A. (2010). Performing in the Public Sphere: Flash Mobs and Their Participants. TED Talks. Retrieved April 11, 2011 from the University of Texas: http://Rodriguez-Atilano-081210-SE.pdf
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