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Helen Pidoulas

Flash mobs in viral video advertising - 0 views

www.torbenrick.eu/...obs-in-viral-video-advertising

Flash mobs in viral video advertising

shared by Helen Pidoulas on 19 Apr 11 - No Cached
  • Helen Pidoulas on 19 Apr 11
     
    Torben (2010) discusses the evolution of flash mobs as a tool for viral video advertising. He discusses how major corporations, like T-Mobile utilised the buzz that these flash mob choreographed performances provide to their audiences, and their video went viral with over 20 million viewers. This very effective form of advertising does not go through official channels, but seems to grab the attention of the general public more than traditional and tired advertising is doing presently. The use of social media sites like Facebook to discuss and promote flash mob scenes give consumers a voice where there wasn't one before, driving technological evolution from an end-user perspective, and providing valuable feedback to manufacturers so that they can understand what their consumers want. There is no guesswork. Successful viral video campaigns like T-Mobile have shown that the use of flash mobs can drive interest in their product and can be spread with very little effort on their part, provided they get the entertainment factor right. As long as they make the flash mob performance entertaining enough, the message will spread to a wider audience than traditional advertising might achieve. Torben, R. (2010). Flash mobs in viral video advertising. Retrieved April 17, 2011, from http://www.torbenrick.eu/blog/social-media/flash-mobs-in-viral-video-advertising/
Tessa Gutierrez

Anderson, C. (2010). How Web Video Powers Global Innovation - 1 views

www.ted.com/..._powers_global_innovation.html

OUANET308 TED Chris Anderson Web Video Global Crowd-accelerated innovation Flash Mobs

shared by Tessa Gutierrez on 08 Apr 11 - No Cached
  • Tessa Gutierrez on 08 Apr 11
     
    [Please Note: This comment is in two parts due to Diigo restrictions on length] Topic: Flash Mobs Anderson conveys the self-fueling model of global innovation he calls "crowd-accelerated innovation," which is assisting individuals to improve in many areas as a result of watching videos online. The phenomenon of "Flash Mobs" has made use of global video facilities on popular sites such as "YouTube" to spread their message. One example of a self-fueling model of global innovation given by Anderson is of a group of extreme dancers who performed at the 2010 academy awards despite not having any formal dance training. Their dance moves were inspired by and copied from watching videos online. These isolated individuals have been able to connect and collaborate to share their new innovations due to the assistance of free online sites such as YouTube. Videos pack a huge amount of data into a few minutes. However our minds are more suited to understanding information from a few minutes of video as opposed to the traditional method of learning based on books and scientific peer-reviewed papers. Anderson believes that online video will one day surpass the ideas printed in books. He believes that there are a multitude of non-verbal subconscious cues that enhance the delivery of information through video publication that cannot be conveyed as adequately through a book or written transcription. These ideas are one of the reasons that TED talks have gained popularity in global education. The power of globally available videos has enhanced the popularity and effectiveness of flash mobs, which assists the organizers to spread their message more effectively. People are more likely to remember an idea or product if it has been delivered in an unusual way such as through a flash mob.
  • Tessa Gutierrez on 11 Apr 11
     
    [Continuation of comment above] These ideas are one of the reasons that TED talks have gained popularity in global education. The power of globally available videos has enhanced the popularity and effectiveness of flash mobs, which assists the organizers to spread their message more effectively. People are more likely to remember an idea or product if it has been delivered in an unusual way such as through a flash mob. REFERENCES Anderson, C. (2010). How Web Video Powers Global Innovation. TED Talks. Filmed July 2010. Posted September 2010. Retrieved April 5, 2011, from: http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html
sheila mclean

Ackerman, S (February 4, 2011) Prayers, Protest, Police Brutality: Raw Videos From Egyp... - 2 views

www.wired.com/...cairo-protest-videos

collaboration ouaNet308-2011 NET308 protest Egypt Facebook Twitter

shared by sheila mclean on 09 Apr 11 - No Cached
  • sheila mclean on 09 Apr 11
     
    Spencer Ackerman is an American national security reporter and blogger. This article appeared in Wired magazine's national security blog, Danger Room. In this article, Ackerman describes how in late January, 2011, the Egyptian president, Hosni Mubarak, responded to hundreds of thousands of anti-government demonstrators protesting on the Egyptian streets by shutting off the internet and mobile phone access. The purpose of this was to keep the activists from organising further protests. This move did not work however, and the protesters didn't disperse. They did not have access to Facebook and Twitter, but instead took to the streets and protested in the traditional way. Al Jazeera, and other satellite news networks kept the public worldwide focused on the events. Mubarak then "began a brutal crackdown, with regime loyalists targeting dissidents and foreign journalists alike." (Ackerman, 2011) Despite the crackdown, says Ackerman, "the world still had viral-ready video footage of the truth of Egypt's precarious uprising", some of which can be viewed by clicking on the images in the article. A particular comment by a young female street protestor featured in one of the videos was interesting: "It's not about the internet," she said, "it's about the needs and demands of the Egyptian people". REFERENCE: Ackerman, S (February 4, 2011) Prayers, Protest, Police Brutality: Raw Videos From Egypt's Uprising Wired Retrieved 8th April, 2011 from http://www.wired.com/dangerroom/2011/02/cairo-protest-videos/?pid=345
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  • Hans Dusink on 12 Apr 11
     
    This article by a senior Danger Room reporter Spencer Ackerman consists of a video interview with a very articulate young person talking about the situation in Egypt. The protest is about replacing the current regime with a democratically elected government. The interviewer asks about the effect of shutting down the Internet on the protests to which the reply was that there was no real effect on the protest, as people were not relying on the Internet. And then further added "It's not about the Internet it's about the needs and demands of the Egyptian people"(Ackerman, 2011). That particular question assumes that Internet communications played a part in mobilising large numbers of protestors, in a similar method to flash mobs in other parts of the world. But Issandr el-Amrani, a Cairo writer and activist told Danger Room that only a quarter of the Egyptian populace is online (Kravets, 2011). Suggesting that the protests grew by leaflets ad word of mouth. The Internet is not only a useful tool in organising large groups of people, it is also important in ensuring that news of a flash mob, or in this case a protest is distributed to as many people as possible. The flow of information is multi-directional. This article highlights that communications technology has important role to play in the mobilisation of large numbers of people and the dissemination of information, but also that not everyone has the same levels of Internet connectivity.
  • Hans Dusink on 12 Apr 11
     
    References: Ackerman, S. (2011). Prayers, Protest, Police Brutality: Raw Videos From Egypt's Uprising. Wired. Retrieved from http://www.wired.com/dangerroom/2011/02/cairo-protest-videos/?pid=345 Kravets, D. (2011). What's Fueling Mideast Protests? It's More Than Twitter. Wired. Retrieved from http://www.wired.com/dangerroom/2011/01/social-media-oppression/
  • anonymous on 16 Apr 11
     
    The spotlight on the Northern Africa has been reignited on 15 April 2011 by release of the letter signed by US, British and French leaders. US President Barack Obama, British Prime Minister David Cameron and French President Nicolas Sarkozy have said in a joint letter that there can be no peace in Libya while Muammar Gaddafi stays in power. They want to put a stop to the terrible horrors at Gaddafi's hands. The joint letter holds out the prospect of reconstruction for Libya with the help of the "UN and its members" (http://www.bbc.co.uk/news/world-africa-13090646). The 'domino effect' political situation in Northern Africa has been closely watched by the whole world. The Egypt attracted attention not just for its political protests but how the country's Internet and its services were shut down by its government during the protests. This demonstrates a level of power government can have over its people and communication. At the time of revolution the Egypt's dictator Hosni Mubarak messages and intentions were clear to grasp by anyone paying attention to politics: It is me 'Hosni Murabak' who controls the power in this country including the media; shutting down of the Internet and its services will put a stop to a fast communication platform for Egypt's people and connection with rest of the world; Egypt doesn't want any interferences from other countries, this is 'our revolution'; we will sort it out and I will stay in power as long as possible. According to Spencer Ackerman 'Suddenly, a protest movement that used Facebook pages and Twitter hashtags to coordinate and push its message out was back to the old-fashioned methods of street politicking'. However, according to other media coverage the Twitter was found as most powerful tool in network communication during the Egypt's Internet service government shut down. (e.g. Bergstrom, G. (2011). Egypt: The First Twitter
Helen Pidoulas

Flash Mobs: The Feel Good Phenomenon of the 21st Century : CharValiant - 0 views

www.cvnewspaper.com/...phenomenon-of-the-21st-century

flashmob.tv the show

shared by Helen Pidoulas on 23 Apr 11 - No Cached
  • Helen Pidoulas on 23 Apr 11
     
    Flash mobs have been around since 2003, the full power of their reach has not really been felt until a mix of social media like Facebook and Twitter came into effect to help to coordinate events and spread the word. A mix of this and viral video tools like Youtube help to spread the story worldwide in a very short time frame. The organisation of early flash mob performances used to rely on text messages to spread the message. However, these days the internet and social media have made the coordination and the spreading of the message much quicker and it allows for many more networking opportunities. Costs of performances and production are kept to a minimum, with no need to buy air time. An interesting side-effect of viral videos these days is that the video will most often be displayed on television for free anyway, doing away with the need to pay for advertising air time, and has given rise to television programs dedicated to flash mob tv in places like Germany (Flashmob.tv, 2011). Flashmob.tv, (2011). The Show. Retrieved from http://www.flashmob.tv/en/the_show.php
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  • Helen Pidoulas on 23 Apr 11
     
    Flash mobs have been around since 2003, the full power of their reach has not really been felt until a mix of social media like Facebook and Twitter came into effect to help to coordinate events and spread the word. A mix of this and viral video tools like Youtube help to spread the story worldwide in a very short time frame. The organisation of early flash mob performances used to rely on text messages to spread the message. However, these days the internet and social media have made the coordination and the spreading of the message much quicker and it allows for many more networking opportunities. Costs of performances and production are kept to a minimum, with no need to buy air time. An interesting side-effect of viral videos these days is that the video will most often be displayed on television for free anyway, doing away with the need to pay for advertising air time, and has given rise to television programs dedicated to flash mob tv in places like Germany (Flashmob.tv, 2011). Flashmob.tv, (2011). The Show. Retrieved from http://www.flashmob.tv/en/the_show.php
  • Kellie Ramm on 27 Apr 11
     
    This resource, found in the Char Valiant School Newspaper, discusses flash mobs. Flash mobs, a more recent occurrence, are a group of people who meet at a predetermined public location to do a spontaneous performance (often something of a theatrical nature like a song or dance), and then disperse into the crowd at the end. Flash mobs are usually instigated online, using various forms of online media to organise and coordinate the event. This can include mobile phones, email, and social networking sites. Although these "events started out as a way for these groups to mock the conformity of the general population", they have "instead become a symbol of spontaneity and fun around the world"(CharValiant, 2011). Flash Mobs have also become a form of advertising. T-Mobile has used this form of theatrics to their advantage, using them in several of their advertisements. Carolyn Thomas (2010) talks in her article about how T-Mobile is becoming synonymous with flash mobs, showing that the marketing campaign is working as people are instantly remembering the company name and linking it with the campaign. Australia is also getting on the flash mob advertising bandwagon, with the latest "Australian Cancer Council Biggest Morning Tea" launch at Brisbane's Queen Street Mall on the 18th April, 2011 (Cancerqld, 2011) and the viral Sydney Mardi Gras campaign filmed on Bondi Beach (RockYourBox, 2009). Although the link between public resource computing and flash mobs is tenuous at best, as another current form of online collaboration it is still well worth a mention. As public resource computing relies heavily on word-of-mouth advertising to increase its member numbers by using things like social-networking sites, so too does flash mob advertising rely on "going viral" through similar word-of-mouth usage.
  • Kellie Ramm on 27 Apr 11
     
    Written by Caci Murphy, a Senior at Chartiers Valley High School(CharValiant, 2011), this resource is not necessarily as reliable a source as perhaps other more researched papers. Although well written, and factually accurate, a high school senior would be lacking both the technological knowledge and life experience to give an accurate view point to make this an authoritative resource. Cancerqld. (2011). Australia's Biggest Morning Tea Flash Mob. Retrieved from http://www.youtube.com/watch?v=w07Nq2h55Xo CharValiant. (2011). The CharValiant Staff. Retrieved from http://www.cvnewspaper.com/staff/ CharValiant. (2011). Flash Mobs: The Feel Good Phenomenon of the 21st Century. Retrieved from http://www.cvnewspaper.com/news/2011/03/14/flash-mobs-the-feel-good-phenomenon-of-the-21st-century/ RockYourBox. (2009). Say Cheese! Flash Mob On Bondi Beach [OFFICIAL]. Retrieved from http://www.youtube.com/watch?v=Ao4DkbGbxl0 Thomas, C. (2010). T-Mobile and the flash mob marketing phenomenon. Retrieved from http://ethicalnag.org/2010/11/04/flash-mob/
Helen Pidoulas

Mashflob.com: The Worldwide Flashmob Community! - 0 views

www.mashflob.com

Mashflob.com The Worldwide Flashmob Community

shared by Helen Pidoulas on 19 Apr 11 - Cached
  • Helen Pidoulas on 19 Apr 11
     
    A community based website that consolidates the activities of Flash Mobbers around the world into a single portal. The resourceful website provides a central point of contact for people who create flash mobs, for people who are entertained by them and for those planning and for those who want to be a part of this intellectual movement. The website allows people to register and collaborate with other flash mob fans, keeping subscribers informed on event dates, locations, latest videos, flash mob events, a calendar and forum. Flash mobs not only allow people to enjoy the entertainment factor, but the developers of the flash mobs also drive the use of different technologies, such as websites, choreography, video editing, and the use of social media to spread the message. Entertaining and thought-provoking flash mob performances usually end up going viral, but along the way, these viral videos collect important demographic information about those who view the videos. Mashflob.com: The Worldwide Flashmob Community! (2011). Retrieved April 17, 2011, from http://www.mashflob.com/
Chris Johnson

Application of Computer Communications in Education. - 1 views

doc.utwente.nl/...unications_educatio-collis.pdf

Education Communications Computer use

shared by Chris Johnson on 05 Apr 11 - No Cached
  • Chris Johnson on 05 Apr 11
     
    Application of Computer Communications in Education. This article is about how computers communications should be used in eduction. It is interesting because of it was published in the IEEE Magazine in 1999.  This was before web 2.0 technology and gives some insight into what was seen to be useful back then.  The paper covers what has been important developments in CMC and starts out but discussing Java applets as an important tool in CMC.  This allows for computer software to be ran inside the browser. The paper also discusses the use of Database management environment. Similar to what we see with Blackboard and Moodle. It covers the management of CMC. Finaly the article enters into the area of online video. This is interesting to the point that in 1999 the bandwidths for video where limited and video where consumed in small windows. Very different to what we have today  with tools such as Youtube. Finally the issued are raised by about staff engagement and support. These are issue we are still addressing today in using Computer Mediated Communications  in education although we are some highly advanced tools.   Collis, B. (1999). Applications of Computer  Communications in Education: An Overview. IEEE Communication Magazine, 37, 82-86
Josh van de Scheur

Anonymous Hamburg: Tools to help the Revolutions Part II - Online resistance cell organ... - 1 views

hamburger-anon.blogspot.com/...-help-revolutions-part-ii.html

ouaNet308-2011 anonymous collaboration tools resources network localized cell

shared by Josh van de Scheur on 06 Apr 11 - No Cached
  • Josh van de Scheur on 06 Apr 11
     
    This article presents tools and strategies for setting up collaborative networks in the form of localized resistance 'cells'. Anonymous use this system of local and semi-independent networks as storage points for resources and to maintain its global communications beyond larger web services. It is these "autonomously acting local cells" that allow Anonymous to keep "resources, videos, pictures, and most important (their) protest and resistance organization online"(anon, 2011). While these strategies have resulted from challenging oppressive political regimes and fighting to maintain freedom of information, the ideas can be adapted to working in more general and everyday online environments. Anonymous see small local groups acting as autonomous and self-reliant parts of a larger network, to make the entire structure stronger and more resilient as a whole. Their tactics have grown "organically in cyberspace rather than reflecting the cyber version of existing real world phenomena" (Keane, B, 2011) and show how local sub-groups can effectively create strong, flexible networks when collaborating on a global scale. Some of the major advantages of working in a localized cell are identified as being "Local organization only needs a local focus" (anon, 2011), hinting at the benefits of a simpler organizational structure; "You can continue the fight as a team even if cut of from all the other protesters/activists"(anon, 2011), which if adapted to collaboration in general suggests more resilient and efficient networks; and "you can gather resources there, videos pics, voice files, flyers and re-upload it from there if you lose resources to deletion or block"(anon, 2011), showing the benefits of decentralized networks as both data protection and archiving tools. References anon. (2011) 'Tools to help the Revolutions Part II - Online resistance cell organization'. Anonymous Hamburg. 23rd of February 2011. Available from: http://hamburger-anon.blog
  • Amy B on 17 Apr 11
     
    Anonymous, being a decentralised network, relies upon the interest of tech savvy individuals to contribute to their campaigns. When challenged by legal representatives of the targets of their attacks, such as the 'Cult of Scientology' (Anonymous, 2011), their efforts to disseminate information through mainstream channels may be thwarted by take-down notices. In the case presented in this article hosted by Blogspot, they admit to having been frustrated by such interference with distributing videoes, pictures, and other resources online (Anonymous, 2011). The blog entry continues with offering alternatives and suggestions for anyone interested in contributing to Anonymous' on-going campaigns, providing advice and recommendations for useful tools and techniques. It outlines the advantages to contributing in the online movement, such as 'continue the fight as a team even if cut off from all the other protesters/activists' (Anonymous, 2011), suggesting a reward through participation, which is a prime motivator for other online crowd-sourcing initiatives (Belleflamme, Lambert, & Schwienbacher, 2011). The article proceeds to then explain how a user can participate by listing potential resources the assist without danger of being identified, and caught, suggesting such websites as wall.fm, noting that the service probably has a server farm that won't suffer in the event of a Distributed Denial of Service attack. It also explains how to create a social network, including links to free domain registration services, and free webhosting, to facilitate the potential new member of the Anonymous network into building an online resistance cell. Anonymous Hamburg. (2011). We do what we must, because we can. Retrieved from http://hamburger-anon.blogspot.com/2011/02/tools-to-help-revolutions-part-ii.html. Belleflamme, P., Lambert, T., & Schwienbacher, A. (2011). Tapping the Right Crowd. Retrieved from http://ssrn.com/abstract=157817.
alio S

Project: Carousel! » How to organise a successful student protest using onlin... - 1 views

www.projectcarousel.org/...ent-protest-using-online-tools

net308 protests student 'online tools'

shared by alio S on 13 Apr 11 - No Cached
  • alio S on 13 Apr 11
     
    Project: Carousel! » How to organise a successful student protest using online tools The author of this article is Pontus Westerberg is a member of the Project Carousel! Team, "a student-led online community working under the auspices of the Centre for Media and Film Studies at the School of Oriental and African Studies (SOAS), University of London". This brief article advises student protesters which online tools may be useful for organising protests and keeping protesters informed. The recommended tools include Twitter, blogs, video, plus online mapping tools. The article also recommends creating a central node, such as a website to tie all these disparate elements together, and as an example links to the UCL occupation page (http://www.ucloccupation.com/), which shows an example of this being done. Westerberg gives an overview on the use of Twitter hashtags to organise protest conversations, making them easier to keep track of, citing examples of these such as the #demo2010 that was used to organise conversations around the student protest that took place on the 24th October 2010. The 140 character limitation imposed by Twitter, also makes Blogs an attractive online tool for protest, offering a forum where ideas and issues can be disseminated and discussed in a lengthier format. Westerberg also provides examples showing the effectiveness of images and video in getting a message across, and indicates that there are benefits in utilising humour and encouraging user generated content. Overall the article provides basic information, but links to quite a few interesting examples of sites and tools that are being used by the student protest movement in the United Kingdom. References: Westerberg, P. (2010). How to organise a successful student protest using online tools. Retrieved from: http://www.projectcarousel.org/2010/11/how-to-organise-a-successful-s
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  • Jocelyn Peucker on 14 Apr 11
     
    Thanks for sharing this article Alio. It is very interesting to learn of yet another different culture group where people have taken to using social networking for the purpose of people power and creating protests. This is along the same lines of the organisation I have chosen; however, on a different scale. You stated in your above comment, "The recommended tools include Twitter, blogs, video, plus online mapping tools. The article also recommends creating a central node, such as a website to tie all these disparate elements together" (Alio S, 2011). How true is that? The main site for Avaaz (2011), also acts as a central node with its main branches being Email, Twitter and Facebook. The author of your chosen article, Pontus Westerberg seems to be very interested in "interested in how the web can be used for social good, the 'death' (or not) of journalism and ICT for development" (Westerberg, n.d.), and has written a number of articles pertaining to social media, activism and more. When I began researching for this project, I did attempt to find out how to set up a protest, but I obviously was not searching with the write keywords. I have found this article to be useful for not just understanding a protest, but also aids in how to create one. References: Alio S. (2011). How to organise a successful student protest using online tools. Project: Carousel. Diigo - oua_net308_2011 group. Retrieved from http://groups.diigo.com/group/oua_net308_2011 Avaaz.org. (2011).The World in Action. Retrieved from http://www.avaaz.org/en Westerberg, P. (n.d.). Articles by Pontus Westerberg. Project: Carousel. Retrieved from http://www.projectcarousel.org/author/pontus/ Westerberg, P. (2010). How to organise a successful st
  • Josh van de Scheur on 14 Apr 11
     
    This article from the Project Carousel website is a step by step guide describing how to organize "a successful protest using online tools" (Westerberg, P. 2010). It was created specifically for student activists however it would be adaptable to many forms of online collaboration since it shows efficient strategies for creating independent networks using free web services and social networking tools. This is similar to a guide describing how to create localized 'cell' based networks from 'Tools to help the Revolutions Part II - Online resistance cell organization', an article that I have posted to Diigo. Both of these guides explain practical methods for creating and working across decentralized networks, focusing on free online resources and web services. They also identify the primary need for a central point of contact (or node) which is connected to multiple communication and content sharing websites (as satellite services). These methods of collaboration describe "local cells that keep in touch through their decentralized networks" (anon, 2011), yet they are also effective ways to organize, manage and create widely accessible and secure channels for global communications. Both articles show techniques that allow a group to form strong and flexible networks with like minded people from across world. Refeences anon. (2011) 'Tools to help the Revolutions Part II - Online resistance cell organization'. Anonymous Hamburg. 23rd of February 2011. Available from: http://hamburger-anon.blogspot.com/2011/02/tools-to-help-revolutions-part-ii.html Westerberg, P. (2010). How to organise a successful student protest using online tools. Available from: http://www.projectcarousel.org/2010/11/how-to-organise-a-successful-student-protest-using-online-tools/
  • Amy B on 17 Apr 11
     
    Project Carousel is a 'student-led online community based at the Centre for Media and Film Studies at the School of Oriental and African Studies (SOAS), University of London' (Project Carousel, n.d.). The article was written Pontus Westerberg in 2010, during the student protests regarding student fees. It was written as a how-to guide to help would-be protesters make the most of social media to add their voices to the campaign in an open, transparent way. Westerberg is less informational and more instructional in his advice to establish a profile using popular social media tools like Twitter, with hashtags, creating a blog and making videos, making a particular point to be humorous at the expense of authority. 'Do something funny', suggesting that positive attention may be garnered through fun and humour. Unlike the Anonymous movement, Project Carousel appears to endorse, if not outright encourage, transparent participation with user-generated content and boldly putting faces and names toward the campaign. The points made in the article may seem obvious, but new inductees to the social media mechanism, eager to participate, would find these easy-to-follow steps a clear guide to joining the protests and being heard. Though not a crowd-funding or crowd-sourcing tool, it does provide a useful guide to generating interest from 'the crowd', be it a personal project or a community-conscious endeavour.. Westerberg, P. (2010). How to organise a successful student protest using online tools. Project: Carousel!. Retrieved from http://www.projectcarousel.org/2010/11/how-to-organise-a-successful-student-protest-using-online-tools/.
Hans Dusink

T-Mobile and the Flash mob marketing phenonomen - 3 views

ethicalnag.org/...flash-mob

ouaNet308-2011 flashmobs marketing collaboration commercial

shared by Hans Dusink on 02 Apr 11 - No Cached
  • Hans Dusink on 02 Apr 11
     
    The origin of flash mobs is credited to Bill Wasik who emailed friends in June 2003 to gather in the home furnishing department of Macy's in Manhattan. More than a 100 people began discussing whether to purchase a 'love rug' for their fictitious commune and then dispersed as quickly as it had formed (Hewitt, 2003). Flash mobs are defined in the Oxford dictionary as "a public gathering of complete strangers, organized via the Internet or mobile phone, who perform a pointless act and then disperse again" (Oxford University Press, 2011). Advertising agencies now utilise flash mobs to promote commercial products. This article discusses the Saatchi and Saatchi award winning T-Mobile advertisement "Life is for sharing" (posted to Youtube by jonjonbaker, 2009). Rather than focusing on how mobile phones and social media are used to organise a flash mob, the discussion here is about how this same media is used to create "viral traction - the ability to be widely forwarded to millions of viewers almost instantly" (Thomas, 2010). The advertisement itself shows bystanders utilising their mobile devices to share photos with their friends as well as ringing them to talk about the experience. As the title of the advertisement says "life is for sharing". Nick Burcher wrote in his blog Personal thoughts on the evolution of media and advertising that "advertisers are creating events to push user generated content coverage, a physical community made virtual. The event drives the Conversation, rather than the other way round as Wasik intended" (Burcher, 2009). Flash mobbing has become more than Wasik first imagined. On this case it has been utilised to raise brand awareness, but the same techniques can also be used to promote political opinions.
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  • Hans Dusink on 07 Apr 11
     
    Burcher, N. (2009, November 18). Flash mob evolution - even Microsoft stores are trying them now [Web log post]. Retrieved from http://www.nickburcher.com/2009/11/flash-mob-evolution-even-microsoft.html Hewitt, G.(2003). Flash Mobs - A New Social Phenomenon. Retrieved from http://www.rense.com/general39/flashnmob.htm jonjonbaker. (2009, January 16). T-Mobile Advert "Life For Sharing". Retrieved from http://www.youtube.com/results?search_query=flash+mob&aq=0 Oxford University Press. (Ed.) (2011) Oxford Dictionary. Thomas, C. (2010, November 4). T-Mobile and the flash mob marketing phenomenonThe Ethical Nag: Marketing for the Easily Swayed [Web log post]. Retrieved from http://ethicalnag.org/2010/11/04/flash-mob/
  • Alan Beazley on 11 Apr 11
     
    Thanks you for sharing Hans, having reviewed the link and your response there appears to be many similarities between flash mobs and social-media facilitated, political protests. Much like the advertisers and marketers who drive flash mob, brand campaigns through new media, political demonstration organisers can also utilise the same tools to coordinate group activities activities and create spreadability of their cause - or as Thomas labels it 'traction' (Thomas, 2010). Examples in Thomas' article mention the flash mob video footage was uploaded to the popular video sharing site YouTube where it could be watched by potentially millions of web viewers. However, what the article fails to expand on is the stacking and interlinking of other social networking services (SNS) such as Twitter and Facebook. For instance, were other SNS used as a replacement of e-mail to recruit the flash mob participants? After the flash mob act was published on YouTube, what was the strategy to draw further attention to the video clip? Is the flash mob footage just one node in the brand campaigns overall web presence? The traction behind the 2011 Egypt revolution grew at exponential rates based on the stacking of social networking services and effective utilisation of network effects (Gustin, 2011). Demonstrators published events on Facebook, allowing organisers to gauge attendance. Invitations could also be issued and rapidly passed amongst social circles. The combination of footage being uploaded to YouTube and the millions of related conversations being published to Twitter clearly highlights the participatory culture of the web and its global reaching powers (Gustin, 2011). Gustin, S. (February 11, 2011). Social Media Sparked, Accelerated Egypt's Revolutionary Firez: EPICENTER. Retrieved April 7, from http://www.wired.com/epicenter/2011/02/egypts-revolutionary-fire/ Thomas, C. (2010, November 4). T-Mobile and the flash mob marketing phenomenonThe Ethical
  • Taraeta Nicholls on 18 Apr 11
     
    Hans this is a very interesting article and ties in with the article I found by McGreer (2010) who discussed the business response to FlashMobs. Whilst two different approaches were used the one constant was the use of professional film crew to use the footage for uploading. The question McGreer raises is when it no longer has the artistic element, which Wasnik defines an event as a FlashMob, are commercial applications really FlashPerformances? McGreer, B. (2010). Give Them something to talk about. US Banker. Retrieved from ProQuest Database.
  • Taraeta Nicholls on 18 Apr 11
     
    Hans this is a very interesting article and ties in with the article I found by McGreer (2010) who discussed the business response to FlashMobs. Whilst two different approaches were used the one constant was the use of professional film crew to use the footage for uploading. The question McGreer raises is when it no longer has the artistic element, which Wasnik defines an event as a FlashMob, are commercial applications really FlashPerformances? McGreer, B. (2010). Give Them something to talk about. US Banker. Retrieved from ProQuest Database.
Jocelyn Peucker

Avaaz - The World in Action - 3 views

www.avaaz.org/index.php

online activism new media publishing Avaaz tools collaboration organisation smart mobs petitions funding people power politics net308

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  • Jocelyn Peucker on 11 Apr 11
     
    "Avaaz is a global web movement to bring people-powered politics to decision-making everywhere" (Avaaz.org, 2011). Avaaz means voice, in "... several European, Middle Eastern and Asian languages" (Avaaz.org, 2011a). This is not a website where you need to prove your credentials or log in to be a member. However, it is one of the most powerful and influential organisations in the world. The Avaaz community "... empowers millions of people from all walks of life to take action on pressing global, regional and national issues, from corruption and poverty to conflict and climate change" (Avaaz.org, 2011a). Their online platform "... allows thousands of individual efforts, however small, to be rapidly combined into a powerful collective force" (Avaaz.org, 2011a). The Avaaz community supports campaigns in 14 languages, has a core team on 4 continents, includes thousands of volunteers. Overall, the community helps organise the signing of petitions, funding media campaigns and direct actions, contact through emailing, calling and lobbying governments, and organizing "offline" protests and events. They do this to "... ensure that the views and values of the world's people inform the decisions that affect us all" (Avaaz, 2011a). Two very good examples of the strength of the community include: * Stand With Anna Hazare (Avaaz.org, 2011b) shows of a petition where over 624,876 people have signed since the campaign launched on the 7th April, 2011. Before the goal of one million signatures was reached, a victory has been announced. * Blackout-proof the protests (Avaaz.org, 2011c) is a current petition to "...secure satellite modems and phones, tiny video cameras, and portable radio transmitters, plus expert support teams on the ground -- to enable
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  • Jocelyn Peucker on 11 Apr 11
     
    activists to broadcast live video feeds even during internet and phone blackouts" (Avaaz.org, 2011c). This is a campaign to raise monies through 30,000 donors. Many more of their success stories can be viewed on the highlights page of the Avaaz website, success stories from the Avaaz movement worldwide (Avaaz.org, 2011d). References: Avaaz.org. (2011a).The World in Action Retrieved from http://www.avaaz.org/en/about.php Avaaz.org. (2011b). Stand With Anna Hazare [Petition]. Retrieved from http://www.avaaz.org/en/stand_with_anna_hazare/ Avaaz.org. (2011c). Blackout-proof the protests [Fund-raising]. Retrieved from https://secure.avaaz.org/en/blackout_proof_the_protests/?vc Avaaz.org. (2011d). Success stories from the Avaaz movement worldwide. Retrieved from http://www.avaaz.org/en/highlights.php
  • Hans Dusink on 14 Apr 11
     
    The opening statement to this web site reads " Avaaz is a global movement to bring people-powered politics to decision-making everywhere" (Avaaz.org, 2011) Immediately the reader is in no doubt that this is an organisation that is able to bring together large numbers of people to influence governments worldwide. Like other commentators I had not been aware of this organisation and spent some time researching. Unlike flash mobs and Anonymous, it appears that Avaaz has a formal structure and employs staff. As their website points out the staff write email alerts to the community and work with experts to develop campaign strategies (Avaaz.org, 2011). But it is the Avaaz community that decide where and how to campaign. This is very reminiscent of the Australian Democrats, where all policies are decided by a poll of members (Australian Democrats, 2011). Flash mobs occur in local communities, but the global nature of Avaaz means that this can be magnified to call attention to new issues on a worldwide or country-by-country basis if needed. The key to Avaaz, flash mobs and Anonymous is the use of Internet communication Technology. As the Avaaz website points out in "previous times each group would need to build up a constituency to reach a scale that could make a difference….Today thanks to new technology and ….. global interdependence this constraint no longer applies" (Avaaz.org, 2011). Australian Democrats.(2011). Structure of the Australian Democrats. Retrieved from http://www.democrats.org.au/about/structure.htm Avaaz.org.(2011). The World in Action. Retrieved from http://www.avaaz.org/en/about.php
  • Josh van de Scheur on 16 Apr 11
     
    Avaaz's systems of collaboration allow decentralized networks to form around community and global projects, " ...(taking) action on pressing global, regional and national issues, from corruption and poverty to conflict and climate change" (Avaaz 2011). The Avaaz community, like Anonymous, are examples of how decentralized networks of like-minded individuals are capable of achieving common goals. The influences and successes that these groups are currently having regarding the sharing of global resources and fighting for basic human rights and freedoms of information show how powerful these network structures can be. The strength and flexibility of collective intelligence networks such as Avaaz and Anonymous is found in the diversity of their participants. For example, Avaaz uses methods that "allows thousands of individual efforts, however small, to be rapidly combined into a powerful collective force" (Avaaz 2011). Similarly, Anonymous is "a loose network of people with shared values and varying skill sets" (Anonymous, 2011). Like all collective intelligence networks, every member of these groups is acknowledged as having valuable skills that can benefit the community - so a method of harnessing this is input has been developed. However Avaaz and Anonymous use different techniques regarding how they attempt to achieve their goals. Avaaz use socially and politically transparent methods of traditional protest such as "signing petitions, funding media campaigns and direct actions, emailing, calling and lobbying governments, and organizing "offline" protests and events". In contrast, Anonymous are notorious for their use of "distributed denial of service (DDoS) attacks" using software such as 'Low Orbit Ion Cannon'; or 'LOIC' (see, Arthur, C. 2010). These different ways of collaborating online show that while "the social, political and technological environment has developed, some have already begun to explore new options, seizing new chances
  • Amy B on 17 Apr 11
     
    Avaaz addresses global issues to generate global interest in improved conditions - globally. The world in action (Avaaz.org). Available in fourteen different language, it encourages borderless interest in issues relevant locally and internationally, promoting campaigns to 'close the gap between the world we have and the world most people everywhere want' (About Avaaz, n.d.). Avaaz is to the world what GetUp! is doing for Australia, including its policy on transparency, evidenced in the availability of financial reports, member statistics, and its member-funded, crowd-sourced model. Rather than a distributed, region-dependent staff and budget, Avaaz has a 'single, global team with a mandate to work on any issue of public concern' (Avaaz.org, n.d.). It is Avaaz members who decide where to direct resources The website projects a sense of global community, as much in being available in so many languages as in movements presented on every page heralding from many different countries representing the plights of many and varied communities. Avaaz is a global example of social awareness instigating social movements, easily promoted through the connectivity of the internet and the tools for social networking, to create a better world. Websites and movements for campaigns such as Avaaz and GetUp! Australia are helping to raise awareness and reclaim power for the people. Avaaz.org.(2011). The World in Action. Retrieved from http://www.avaaz.org. GetUp. (n.d.) GetUp! Retrieved from http://www.getup.org.au.
  • Kellie Ramm on 30 Apr 11
     
    As yet another online resource for the "lounge chair activist" Avaaz.org seems to cover it all. Whether you're interested in saving the whales, climate change, gay rights or donating to flood victims, there is a cause available for you. Avaaz, started in 2007 with the mission to "organise citizens of all nations to close the gap between the world we have and the world most people everywhere want" (Avaaz.org, 2011). So far they seem to be achieving this goal. With over 8 million members worldwide, who have so far taken over 38 "actions" this is a website that seems to be doing what it's promised. To ensure that there is no underlying bias, no political voice hiding behind the curtains, Avaaz ensures there is "democratic accountability" by being 100% member-funded. It is mainly staffed by volunteers, who email actions to members in way that registers interest in the project and nothing more. These actions are also normally put forward by Avaaz members themselves, rather than outside parties. Avaaz, like BOINC, relies on word-of-mouth to spread the word. Also using social network sites to keep up the interest between members. Their hope is that once someone joins through a campaign for one specific issue, that they will then continue to support other actions. To prove their success, after "China's violent crackdown on the March '08' protests and riots in Tibet"(Avaaz, 2011) Avaaz was able to build the most successful global position to date. They were able to achieve 1.5 million signatures in just three weeks calling for dialogue between China and the Dalai Lama. Whether you just sign a petition or donate money, having so many available voices ensures that Avaaz will make it count. As stated by Zainab Bangura, the foreign minister of Sierra Leone "Avaaz is an ally, and a rallying place, for disadvantaged people everywhere to help create real change"(Avaaz, 2011). Avaaz.org. (2011). Avaaz.org: The World in Action. R
Hans Dusink

Reframing Public Space Through Digital Mobilization: Flash Mobs and the Futility(?) of ... - 1 views

isites.harvard.edu/...nar_Reframing-Public-Space.pdf

web308 flashmobs ouaNet308-2011 collaboration

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  • Hans Dusink on 12 Apr 11
     
    Virág Molnár is an Assistant Professor of Sociology at the New School for Social Research in New York. Her interest is in the impact of mobile communications on urban culture. This article first puts flash mobs into an historical perspective by suggesting that its roots lie with the Italian Futurists of 1910 and further cultivated during the 20th century by avant-garde art groups such as Dadaists . More recently there have been the Youth International Party (Yippies) in the US. (Molnár, 2009) As Molnár points out the things that all these groups have in common with modern flash mobs is that there is no formal membership or hierarchy and they are able to utilise the media effectively. The difference lies in the use of new media such as blog, social networks and mobile phones (2009). Rheingold points out that these tools lower the threshold of participation as it no longer required participants to actually know each other (2003, p. xii). Molnár then identifies and describes 5 types of flash mob based either on their form of sociality or their function. They are: 'atomised' flash mobs, interactive flash mobs, performance flash mobs, political flash mobs and advertising flash mobs (2009). Flash mobs, although organised online are only able to be carried out by people in close proximity to one another or as Molnár describes it "able to make the leap from cyberspace to urban space" (2009). These events are generally recorded and posted to sites like YouTube in order to both popularise the event and to get feedback. "Online reporting has indeed largely been responsible for the rapid global diffusion of flash mobs," and "has been crucial in institutionalizing and legitimizing this new form of sociability"(Molnár, 2009).
  • ...2 more comments...
  • Tessa Gutierrez on 12 Apr 11
     
    [Please note: This comment is in two parts due to Diigo restrictions on length] Thanks for posting this article Hans. I found it extremely useful for my own understanding of Flash Mobs, which is also my chosen topic. Molnar gives both a comprehensive history from the very first Flash Mob organized in a New York department store by the senior editor of Harper's magazine Bill Wasik in June 2003, right up to the fact that the term "Flash Mob" was listed in the Oxford English Dictionary in 2004 due to the global popularity of this type of temporary event (Molnar, 2009). Detailing the rise of this popular fleeting entertainment, Molnar (2009) compares Flash mobs to other forms of expression that have occurred from the early 20th century, the surrealism of the inter-war period and even the 1960s and contemporary culture jammers, stating that these types of activities existed long before the Internet, mobile communication and social media forms such as Twitter and Facebook. In this respect, Molnar's ideas are similar to those of Kravets (2011) and his thoughts that despite the Internet being blocked by the Egyptian government, the people were still able to come together to organize political protests about the Mubarak regime through word-of-mouth and leaflet delivery. However the success of Flash Mobs would not be as significant without the Internet. The organizational and collaborative efforts required to coordinate large groups of people who generally do not know each other, would be a hard task to achieve without the assistance of Internet-related social media and mobile phones. Additionally, the popularity of Flash Mobs would not be as significant if not for the availability of global sites such as YouTube, which are able to replay videos for as long as their user allows them to be visible and shared. [Continued in next comment]
  • Tessa Gutierrez on 12 Apr 11
     
    [Continued from previous comment] In conclusion, as Molnar so aptly puts it, "the rapid global diffusion of flash mobs...has been crucial" for the rise, popularity and longevity of Flash Mobs as a new use of urban space, entertainment and publicity. If social media and the Internet were to suddenly cease, the occurrence of Flash Mobs would diminish drastically. Thank you so much for sharing this article Hans. It has been extremely useful for the topic of Flash Mobs. REFERENCES Kravets, D. (2011a). What's Fueling Mideast Protests? It's More Than Twitter. Published by Wired January 27, 2011. Retrieved April 12, 2011 from http://www.wired.com/dangerroom/2011/01/social-media-oppression/ Molnar (2009). Reframing Public Space: Flash Mobs and the Futility of Contemporary Urban Youth Culture. Retrieved April 12, 2011 from: http://ebookbrowse.com/f/flash-mobs-pdf-virag
  • Hans Dusink on 12 Apr 11
     
    Continuation of original comment. As a blog post on Turtle Sociology wrote "The globalization of flash mobs underscores two vital notes: the viral-like nature of technology, and the universal desire to break free from social norms… all flash mobs seem to elicit joy in their bold, unprompted natures"(2010). References: Molnár, V. (2009). Reframing Public Space Through Digital Mobilization: Flash Mobs and the Futility(?) of Contemporary Urban Youth Culture. Retrieved from http://isites.harvard.edu/fs/docs/icb.topic497840.files/Molnar_Reframing-Public-Space.pdf Rheingold, H. (2003). Smart Mobs : The next socal revolution. New York: Basic Books. Retrieved from http://books.google.com.au/books?hl=en&lr=&id=lX9QKNbO0nkC&oi=fnd&pg=PR9&dq=smart+mobs+the+next+social+revolution&ots=wvkWcKOAIx&sig=00EWrYtEyAwqRmnYNth77Sclr8o#v=onepage&q=smart%20mobs&f=false Turtle Sociology. (2010, October 6). The Universal Phenomenon of Flash Mobs [Web log post]. Retrieved from http://turtlesoc.wordpress.com/2010/10/06/the-universal-phenomenon-of-flash-mobs/
  • Tessa Gutierrez on 14 Apr 11
     
    Thanks for continuing your comment Hans. That last quote really sums it up well. I quite like how you have highlighted the fact that flash mobs underscore the 'viral-like nature of technology' in addition to the joy flash mobs elicit as a result of their impromptu nature. All that is needed is a quick search through YouTube for 'flash mobs' to see the views of popular flash mob videos reach the millions, as well as to read how well they have been received globally. Thanks again, Tessa
Jocelyn Peucker

Image, Bonding, and Collective Identity Across Multiple Platforms: Avaaz on Facebook, M... - 5 views

www.allacademic.com/...p404477_index.html

online activism Avaaz tools collaboration organisation people power politics youtube twitter facebook Kavada net308

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  • Jocelyn Peucker on 12 Apr 11
     
    Since 2007, Anastasia Kavada is a post-doctoral researcher, with her current role as developing research on: social technologies (such as blogs, social networking sites, picture and video sharing sites) in the establishment of international campaigns and political coalitions, in practices of citizenship and democracy, as well as in the formation of political identities and feelings of belonging to political groups (The University of Westminster, n.d.). In her article, Collective action and the social web: Comparing the architecture of Avaaz.org and Openesf.net, Kavada discusses the differences between the two platforms for "... the European Social Forum [ESF] and [the] global movement website Avaaz" (Kavada, 2009b, p. 130). The following main topics are discussed: * Web 2.0 And Transnational Collective Action * Political Organizations And Web Interactivity * Openesf: Openness And Distributed Construction * Avaaz: Outward Orientation And Central * Coordination Of Individual Contributions She concludes that whilst both platforms are inherently different for use in their particular organisations, Avaaz has gone one step further to reaching people using social networking sites such as Facebook (REF). In 2010, Kavada wrote an article titled Image, Bonding, and Collective Identity Across Multiple Platforms: Avaaz on Facebook, MySpace, and YouTube (Kavada, 2010). In this paper, Kavada explores the prospective spaces for global activism by "... examining the case of Avaaz.org, a 'global web movement' created in 2007 aiming to bring people-powered politics to global decision-making" (Kavada, 2010, p. 1). * Growth of digital activism * Web Platforms, Bonding and Group Identity: Two Complementary Views * Methods and research * Platforms as a Surface of Bonding and Group Identity * Platforms As a Site of Engagement, Bonding and Group Identity In brief, this article discusses whether or not, Avaaz can hold onto
  • Jocelyn Peucker on 12 Apr 11
     
    its identity whilst spread across multiple platforms. Kavada has established that organisations such as Avaaz can indeed remain in control of its identity even though they lack in "... interpersonal interaction among supporters" (Kavada, 2010, p. 19). The Avaaz organisational strategy has met with success as more than thirty-seven million actions have been completed by its members (Avaaz.org, 2011). Bibliography: Avaaz.org. (2011). Avaaz - The World in Action - About. Retrieved from http://www.avaaz.org/en/about.php Kavada, A. (2007). The 'Horizontals' and the "Verticals": Competing Communicative Logics in the 2004 European Social Forum. Paper presented at the General Conference of the European Consortium for Political Research, 6-8 September, Pisa, Italy. Kavada, A. (2009a). Decentralization and Communication: Email Lists and the Organizing Process of the European Social Forum. pp. 188-204 in A. Karatzogianni (Ed.) Cyber Conflict and Global Politics. London: Routledge. Kavada, A. (2009b). Collective action and the social web: Comparing the architecture of Avaaz.org and Openesf.net. In Communicative Approaches To Politics And Ethics In Europe. Tartu University Press. Retrieved from http://homepages.vub.ac.be/~ncarpent/suso/reco_book5.pdf#page=130 Kavada, A. (2010). Image, Bonding, and Collective Identity Across Multiple Platforms: Avaaz on Facebook, MySpace, and YouTube. All Academic Inc. Retrieved from http://www.allacademic.com/meta/p404477_index.html The University of Westminster. (n.d.). Anastasia Kavada - CAMRI Post-Doctoral Researcher. Retrieved from http://www.westminster.ac.uk/schools/media/camri/research-staff/kavada,-anastas
Chris Johnson

Computer-mediated Communication in Education: A review of recent research - Educational... - 1 views

www.informaworld.com/...section

Education Communications Computer

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  • Chris Johnson on 15 Apr 11
     
    Computer-mediated Communication in Education: A review of recent research. This research paper available online addresses the recent research into Computer Mediated Communication (CMC) in education (Keller, 2007). The author looks at each research methods and compares it to a counter research method like Quantitative verses Qualitative and Empirical verses Non-empirical research. This gives you a clear picture in many areas that are lacking in research and would help anyone who is looking to further research this area. It is important to note at this study of articles during the period 2000 to 2004 indicates some recent changes of interest but also shows interests that have remained steady in the research community(Keller, 2007). Also, it should be remembered that these results are based on 117 selected articles in Computers & Education, Educational Media International, Journal of Educational Computing Research and Journal of Educational Media between 2000 and 2004 out of many journals on educational technology. The article concludes a number of outcomes. That more work is needed that builds theories concluding that the research field has relied heavily on empirical studies (Keller, 2007). More research is needed in new and emerging communication media stating that current research is very much focused on text-based communication, not using graphics, audio and video(Keller, 2007). Research is needed on synchronous media because that most of the research has been on asynchronous studies. And finally Keller concludes that research is needed on the combination of different media in blended education. Keller, S. H. C. (2007). Computer-mediated Communication in Education: A review of recent research - Educational Media International. Educational Media International, 44(1), 61-77.
sheila mclean

The First Twitter Revolution? - 0 views

www.foreignpolicy.com/...the_first_twitter_revolution

collaboration ouaNet308-2011 net308 tools twitter online activism facebook tunisia egypt

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  • sheila mclean on 13 Apr 11
     
    This article, written by Ethan Zuckerman, a senior researcher at the Berkman Center for Internet and Society, discusses the role of social media in the events that led to the Tunisian President Zine el-Abidine fleeing the country on January 14th this year. Zuckerman compares the media coverage and online community support received by Iranians during the 2009 protests and the coverage in Tunisia, which didn't receive anywhere near the same amount of attention. As Zuckerman puts it, "the irony is that social media likely played a significant role in the events that have unfolded in the past month in Tunisia, and that the revolution appears far more likely to lead to lasting political change." (Zuckerman, 2011) The protests in Tunisia began after the suicide of an unemployed university graduate whose informal vegetable stall had been "shuttered by the police" (Zuckerman, 2011). Protests began spreading from city to city. Although Ben Ali's government tightly controlled all forms of media, Facebook remained uncensored throughout the protests. This meant that Tunisians were able to follow unfolding events on Facebook. They were then able to share what was happening with the rest of the world by posting videos to YouTube, and the end result was that "a popular revolt toppled an Arab dictator" (Zuckerman, 2011). One important point that Zuckerman makes is that it is wrong to attempt to credit "a massive political shift to a single factor -- technological, economic, or otherwise --... Tunisians took to the streets due to decades of frustration, not in reaction to a WikiLeaks cable, a denial-of-service attack, or a Facebook update." (Zuckerman, 2011)
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  • sheila mclean on 13 Apr 11
     
    (Post continued) The concluding comment is particularly insightful, considering the article was written before recent events in Egypt occurred: "Scholars aren't the only ones who want to know whether social media played a role in the end of Ben Ali's reign -- it's likely to be a hot topic of conversation in Amman, Algiers, and Cairo, as other autocratic leaders wonder whether the bubbling cauldron of unemployment, street protests, and digital media could burn them next." (Zuckerman, 2011) --------------------------------------------------------------------------------------------------------- REFERENCE Zuckerman, E (January 14, 2011) The First Twitter Revolution? Foreign Policy Retrieved April 13, 2011 from http://www.foreignpolicy.com/articles/2011/01/14/the_first_twitter_revolution?page=0,1
  • tim findlay on 13 Apr 11
     
    The ideas around Twitter and other social media sites like Facebook bring up an interesting discussion when assessing their involvement with political activism and collaboration. There does seem to be quite a divided view around the influence and involvement social media has played in recent events as you stated Sheila in Tunisia and also in Egypt. Social media does not take credit for all the peoples contribution and determination to be involved in the protests but it still is an extremely useful tool for the collaboration and organization of people on such a large scale, playing an important role in facilitating these protests (Morozov, 2009). There's no question that Twitter definitely helped to spread the information about what was happening in Tunisia, as demonstrated by the tweets and videos and other media (Ingram, 2011). At least one Tunisian revolutionary, who runs a website called Free Tunisia explained that social media such as Twitter along with cellphones, text messaging and various websites was crucial to the flow of information and helped protesters gather and plan their demonstrations (Ingram, 2011). The reality is that Twitter is an information distribution network that it is in real-time and easily distributed to the masses. Messages can be re-published thousands of times and transmitted halfway around the world in the blink of an eye (Ingram, 2011; Morozov, 2009). That is a very powerful thing, in part because the more rapidly the news is distributed; the more it can create a sense of momentum, both the examples of Egypt and Tunisia demonstrate this power of online collaboration. Some critics see that these issues have been arising throughout history well before the use of social media, which is not underestimated but the interesting point is the way humans are now evolving, using these platforms of communication to their advantage, to collaborate and organise such events. Social media may not be the only factor that is involved in these
  • tim findlay on 13 Apr 11
     
    protests but as recent events have shown, a platform that can organise and communicate with over 85,0000 people to take part in a political protest should never be underestimated (Hauslohner, 2011). References Ingram, M. (2011). Was What Happened In Tunisia A Twitter Revolution? Retrieved April 13, 2011. From http://gigaom.com/2011/01/14/was-what-happened-in-tunisia-a-twitter-revolution/ Morozov, E. (2009). Moldova's Twitter Revolution. Retrieved April 13, 2011. From http://neteffect.foreignpolicy.com/posts/2009/04/07/moldovas_twitter_revolution Hauslohner, A. (2011). Is Egypt About To Have A Facebook Revolution? Retrieved April 13, 2011. From http://www.time.com/time/world/article/0,8599,2044142,00.html
  • anonymous on 16 Apr 11
     
    Ethan Zuckerman's article brings us closer to a political situation in Tunis during the peak of the reported protests. Included image of the woman protester in the front of a flag makes a headline more interesting and debatable. Zuckerman writes about what sparked the actual protests, reactions of the Tunisian government, Tunisia's protests influencing neighborhood countries and how media off and on line functioned during the events. Zimmerman also writes about the reactions from outside the Middle East - from those countries celebrating a peace oriented time such as Christmas Day and New Year's holidays and at the same time hearing and seeing headlines about a shooting in Arizona. Zuckerman says that more attention would be given to the Tunisian protests through media during slow news month. He then analyzes Iran's promoting the Green Movement to on online audience that followed the tweets and Facebook posts and compares it with Tunisia's support from the online community. According to Zimmerman, social media played a significant role in Tunisia despite government's having a tight control over on and off line media. Zimmerman writes that the Government prevented reporters from traveling to the protest hot spots and what I understood from the Zimmerman's words - the media reports were prohibited with titles like vandalism or terrorism. As an alternative, Tunisians had access to uncensored pictures from the Facebook and communicated the political protests to the rest of the world by using YouTube and Dailymotion. The article highlighted existence of online audience and usage of social networking applications throughout the Tunisian events; however to me as a reader the content did not support sufficiently its title 'The First Twitter Revolution'.
sheila mclean

Egypt's Facebook Revolution: Wael Ghonim Thanks The Social Network - 0 views

www.huffingtonpost.com/...tion-wael-ghonim_n_822078.html

collaboration ouaNet308-2011 net308 tools facebook online activism resources

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  • sheila mclean on 13 Apr 11
     
    This article, written by Huffington Post writer, Catharine Smith was published shortly after the Egyptian President, Hosni Mubarak stepped down from power. The article is a report on an interview between CNN's Wolf Blitzer and activist Wael Ghonim (who is also a marketing manager for Google). Video footage of the interview is also provided. Ghonim played a key role in organising the January 25 street protests by "reaching out to Egyptian youths on Facebook" (Smith, 2011). Ghonim was arrested and imprisoned for 12 days after the protest, and since his release "has become a symbol for the Egyptian movement" (Smith, 2011). Ghonim argues this idea however and has stated that he is not a hero, "I was writing on a keyboard on the Internet and I wasn't exposing my life to danger." (Ghonim, 2011). Ghonim would however, like to thank Mark Zuckerberg. In the CNN interview, Ghonim relates how he believes the "revolution started on Facebook" (Ghonim, 2011). The revolution, according to Ghonim, started in June 2010 when Egyptians started collaborating content. "We would post a video on Facebook that would be shared by 60,000 people on their walls within a few hours" (Ghonim, 2011). The revolution has been dubbed "Egypt's Facebook Revolution" by the media. It would be naive to say that the revolution was caused by social media, however there is no doubt that social media such as Facebook and Twitter has played a significant role in mobilizing and engaging citizens in Egypt's political protests. ___________________________________________________ Reference: Smith, C. (February 11, 2011) Egypt's Facebook Revolution: Wael Ghonim Thanks The Social Network Huffington Post. Retrieved March 8, 2011 from http://www.huffingtonpost.com/2011/02/11/egypt-facebook-revolution-wael-ghonim_n_822078.html
Tessa Gutierrez

Nye, J. (2010). Global Power Shifts - 0 views

www.ted.com/...ye_on_global_power_shifts.html

OUANET308 NYE Global Power Shifts soft power collaboration organizations networks Flash Mobs

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  • Tessa Gutierrez on 06 Apr 11
     
    [Please note: This comment is in two parts due to Diigo restrictions on length] The global climate is experiencing both a "power transition," and a "power diffusion." This TED Talk is useful to studies of flash mobs because it shows that individuals and organizations no longer need vast amounts of money to network and collaborate globally with others. Additionally, Nye highlights the fact that traditional patterns of leadership will not work effectively today and that in order for an organization to progress and be proactive, a mix of traditional strength and power infused with "soft power" is required. The rise of the Internet and mobile computer-generated communication has assisted the average person to gain the same potential power that was once the exclusive domain of large corporations and wealthy individuals. "Computing and communication costs have fallen a thousandfold between 1970 and the beginning of this century." This power diffusion is within reach for all of us but people are still not thinking of these tools in very innovative ways. People are still focusing on the rise and fall of great powers, which really only tell us about psychology and not reality. Traditional projections such as the Goldman-Sachs index are linear and one-dimensional. However the progress of the world has never been linear, and has always been comprised of many diverse facets or factors. So these simplified projections are not telling the truth about the way the economy is progressing. The area of narrative is what needs to be adjusted, using what Nye calls "soft power" or the ability to organize networks and elicit co-operation, which are important factors when organizing the delivery of Flash Mobs. [Please navigate to the comment uploaded on April 11, 2011]
  • Keith Law on 07 Apr 11
     
    The Impact of TED on Collaboration and Innovation. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html A great source of serious and diverse material on a wide range of topics is the website TED - Ideas worth Spreading. The first step in collaboration is to create a wide ranging appreciation of the subject matter. Before people can commit to task they need to have an information source that establishes the underlying ideas. In this talk TED's Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation -- a self-fueling cycle of learning that could be as significant as the invention of print. One of the points that reverberate with most people is Chris' statement that: "Face-to-face communication has been fine-tuned by millions of years of evolution. That's what's made it into this mysterious, powerful thing it is. Someone speaks, there's resonance in all these receiving brains, the whole group acts together." Chris concludes that thousands of people are figuring out new ways to collaborate with increasing knowledge and he describes what the next stage of TED's evolution has to be. He says that TED Talks can't be a one-way process, one-to-many. The future is many-to-many. They are looking at ways to make it easier for the global TED community, to respond to speakers, to contribute ideas, and maybe even their own TED Talks. It is this spreading of Ideas that underlay the age of Internet collaboration. This is the source of power diffusion that Nye talks about. "I'm an idealist. I really think people can change the world" Ted Curator Chris Anderson http://www.ted.com/speakers/chris_anderson_ted.html Works Cited Anderson, C. (2010, Septemebr). How web video powers global innovation. Retrieved April 7, 2011, from TED: http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html
  • Tessa Gutierrez on 11 Apr 11
     
    [Part 2 of comment from April 6, 2011] Topic of Study: Flash Mobs. As we prepare for the future, the ability to co-operate, collaborate, and organize networks is going to be of prime importance. This does not mean that "hard power" or military strength and keeping a balance is not important, but that the concept of power needs to be incorporated with new and innovative ways of power diffusion. Therefore the ability to use all available tools and coordinate input from globally networked areas will be vital for businesses and organizations to keep abreast of trends and capture market attention. For example, spontaneous acts of people-powered crowd activity such as those of Flash Mobs (that rely on social media use and Internet enabled technology) if used for advertising purposes, will enable subtle and more overt messages to be broadcast in unusual ways and possibly capturing more market attention for the product or service than more traditional methods. REFERENCES Nye, J. (2010). Global Power Shifts. TED Talks. Filmed July 2010. Posted October 2010. Retrieved April 5, 2011 from: http://www.ted.com/talks/lang/eng/joseph_nye_on_global_power_shifts.html
Tessa Gutierrez

Christakis, N. (2010). The Hidden Influence of Social Networks. - 3 views

www.ted.com/...luence_of_social_networks.html

OUANET308 Christakis TED Talks Social Networks Flash Mobs

shared by Tessa Gutierrez on 06 Apr 11 - Cached
  • Tessa Gutierrez on 06 Apr 11
     
    [Please Note: This comment is in two parts due to Diigo restrictions on length] Topic: Flash Mobs This TED Talk is important to the topic of flash mobs because it highlights the fact that modern issues of global significance such as obesity, crime, good health, and creativity, are affected by the social connections that we all have. The rise of Internet usage through avenues such as social networks in the form of Facebook and other similar sites has been acknowledged as a vital factor that is also used by flash mobs when organizing their activities. The main point that can be taken into account through this TED Talk, is that if subconscious concepts such as obesity can claim influences from social networking, it should also follow that other more positive concepts such as philanthropy, will also be influenced by connecting with social networks. These social networks have a resilience that survives the test of time so it is of utmost importance to understand what the contributing factors are that sustain them. One important factor that was discovered was the power of emotion. Emotional "stampedes" and "collective existences" can be formed through social networks. They appear in clusters that can be delineated, for example, by "happy patches" and patches with other emotional characteristics. [Continued in the comment below]
  • ...1 more comment...
  • Tessa Gutierrez on 11 Apr 11
     
    [Continuation of comment above] Studies have shown that our unique gene make-up strongly influences whether we will be outwardly social or on the fringe of society. These inherited traits also affect whether in a social setting such as an online network, we will be in the center of the cluster or skirting around its perimeter. Social networks have value due to their ability to encourage a unique structure of emotional and other ties between individuals and groups. Use of social media networks has been invaluable in organizing the activities of flash mobs. REFERENCES Christakis, N. (2010). The Hidden Influence of Social Networks. TED Talks. Filmed February 2010. Posted May 2010. Retrieved April 5, 2011 from: http://blog.ted.com/2010/05/10/the_hidden_infl/
  • Hans Dusink on 14 Apr 11
     
    Flash mobs utilise digital communications among social networks to mobilise a large group of people to appear in a set location. Many reading about flash mobs highlight the use of Internet communication but there have not been many references that refer to how the social network functions. Nicholas Christakis is a Harvard Professor of Medicine, Health Care Policy, and Sociology at Harvard University and he directs a diverse research group investigating social networks. "His work examines the biological, psychological, sociological, and mathematical rules that govern how we form these social networks, and the rules that govern how they shape our lives" (TED Conferences, 2010). Christakis gives three reason that people cluster but for flash mobs the most relevant is that people can share a common exposure to something (Christakis, 2010)and thus messages are spread to people of like mind, in turn pleading to a large crowd with everybody having a common purpose. Another important aspect to take from this is that networks are constantly changing in composition but the network still persists. Kaulingfreks and Warren would describe this as a rhizome that is "an ubiquitous connection between points in a structure but without a clear defined path…each node passing information to other nodes (2010, p. 221) . Christakis says " It is the ties between people that makes the whole greater than the sum of parts" (2010).For flash mobs and protest movements it is the power of the group that makes all the difference as has been demonstrated in political flash mobs and recent protests in Egypt, Iran and Tunisia. Christakis, N. (2010, February). The hidden influence of social networks TED Talks [Video file]. Retrieved from http://www.ted.com/talks/nicholas_christakis_the_hidden_influence_of_social_networks.html Kaulingfreks, R., & Warren, S. (2010). SWARM: Flash Mobs, mobile clubbing and the city. Culture and Organization, 16(3), 211 - 227. doi:10.1080/14759551.
  • Chris Johnson on 15 Apr 11
     
    After watching this video on networks I started to consider the relevance of the internet informing networks and would the networks form in another way if social media tools were not available. Flash Mobs was organised on the internet and use internet tools to collaborate there next event. Could the same thing be achieved without the internet? My guess is yes it can be achieved without the internet. If we take the Egyptian Revolution and the claims that Facebook and Twitter were responsible for the organisation of the revolution some argue that this was not the case. The main body of the argument is that there been revolutions well before the internet (Rosen, 2011). Supports this argument however still recognises the role that social networks had played in the revolution(Beaumont, 2011). Pickwell, 2011 argues that many crowd gathering s such as revolutions and protest do not utilise the internet or social media to gather crowds. Pickwell claims they under utilise the tools the internet offered them. Considering that social media has a communication roll to play, you may also need to consider other factors used in creating the network. Christakis, 2011 presentation on networks gives you a better understanding as to how networks operate and why the above arguments have some merits. Beaumont, P. (2011). The truth about Twitter, Facebook and the uprisings in the Arab world. Retrieved 15th April 2011, from http://www.guardian.co.uk/world/2011/feb/25/twitter-facebook-uprisings-arab-libya Christakis, N. (2010). The Hidden Influence of Social Networks. TED Talks. Filmed February 2010. Posted May 2010. Retrieved April 5, 2011 from: http://blog.ted.com/2010/05/10/the_hidden_infl/ Pickwell, J. (2011). Lecture on the anti-war movement and Internet Collaboration and Organisation, net 308 iLectures: Curtin Unversity, Rosen, J. (2011). The "Twitter Can't Topple Dictators" Article. Retrieved 15th April 2011, from http://pressthink.org/2011/02/the-twitter-
Chris Johnson

Anonymous hackers take on the Church of Scientology - 13 views

You may like this article Keith http://www.news.com.au/technology/anonymous-vows-payback-for-sonys-case-against-playstation-3-hackers/story-e6frfrnr-1226033974414 The Chriso

anonymous hackers DoS Cyber Crime Net308oua-2011

started by Keith Law on 06 Apr 11 1 follow-up, last by Chris Johnson on 06 Apr 11
Keith Law

Gabriella Coleman on Anonymous - 19 views

http://vimeo.com/19806469 This interview describes itself as:" a look at the visuals that have made the web collective Anonymous a brand with Gabriella Coleman of the Department of Media, Cu...

anonymous ouanet308-2011 coleman

started by Keith Law on 03 Apr 11 no follow-up yet
Jocelyn Peucker

Avaaz on Facebook - 4 views

www.facebook.com/Avaaz

online activism new media publishing Avaaz tools collaboration organisation smart mobs petitions funding people power politics youtube twitter facebook Jenkins net308

shared by Jocelyn Peucker on 11 Apr 11 - No Cached
  • Jocelyn Peucker on 11 Apr 11
     
    Anyone can become a member of Avaaz. However, their website offers no portal of communication between members and/or non-members. Fortunately, this issue is solved by its integration of social media networks such as Facebook (Avaaz.org, 2011b), Twitter (Avaaz, 2011) and YouTube (AvaazOrg, 2011). Using Facebook as an example, Avaaz posts information about current campaigns. By doing this, Avaaz is opening further communication about its campaigns; it allows the organisation to continually grow stronger; and it is an opportunity for them to reach more people. On this Facebook group: * Avaaz posts new information, and contributes to conversations * Anybody following the Avaaz group can make comments about the campaign; concurrently they can also promote particular campaigns of interest to their own social networks. Avaaz also makes use of Twitter as another complementary platform for communication. Akin to Avaaz's use of Facebook, Twitter is used to keep their followers informed of updates, new campaigns and more. An example of this can be seen in Tweets made by Avaaz: Hi @SAALTweets, have you seen the @Avaaz petition for Jan #Lokpal? http://bit.ly/eZcDis Follow @Avaaz back so we can send more info (9 Apr) In 1 day over 250,000 have signed to stand with #annahazare against Indian #corruption. Join them at http://j.mp/gfg7KJ - pls RT (8 Apr) Avaazers in India: Stand with #annahazare to tackle #corruption. Sign the @Avaaz petition for the Jan #Lokpal Bill! http://j.mp/fCnD8Z (8 Apr) By doing this, Twitter users are able to receive updates about campaigns and other information; participate in conversations; and, promote the information that interests them to their networks (Jenkins et al., 2009). By doing this, the consumers of the networks are helping
  • ...2 more comments...
  • Jocelyn Peucker on 11 Apr 11
     
    the Avaaz organisation become more globally recognised, thus further empowering the abilities of itself and the people. References: Avaaz. (2011). Avaaz.org on Twitter. Retrieved from http://twitter.com/avaaz Avaaz.org. (2011a).The World in Action Retrieved from http://www.avaaz.org/en/about.php Avaaz.org. (2011b). Avaaz on Facebook. Retrieved from http://www.facebook.com/Avaaz?sk=wall AvaazOrg. (2011). Avaaz.org - The World In Action. YouTube. Retrieved from http://www.youtube.com/user/AvaazOrg Jenkins, H., Li, X., Krauskopf, A. & Green, J. (2009). If It Doesn't Spread, It's Dead (Part Three): The Gift Economy and Commodity Culture. Retrieved from http://henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p_2.html
  • Tessa Gutierrez on 12 Apr 11
     
    [This article is in two parts due to Diigo restrictions on length] Thanks for your article Jocelyn. I had actually never heard about AVAAZ until I followed your link to AVAAZ Facebook and read your comment. I also Googled "AVAAZ" and got this link: http://avaaz.org/en/ followed some of the stories, got to know about the organization...and signed up! It is amazing what the power of social media can achieve isn't it? What impressed me the most was that AVAAZ has found just about every global campaign worth petitioning for from cleaner suburban/city air to wikileaks, ending pokies addiction, awareness about corruption in Indian politics, saving the Grand Canyon from Uranium Mining and more. As one member on the AVAAZ Home page said: "There are people all over the world who feel the same way I do, and while individually we may not all have the time and resources to fight every fight that needs our attention, collectively, we have power." -Charlotte Sachs, Canada Avaaz member So the main idea of AVAAZ appears to be collaborating with other like-minded people to help make our Global world a safer, more enduring and happier place by making a stand and publicizing significant issues of Global concern. Your article has highlighted their attempt at Global collaboration via social networking sites but the question for me is, if I had not read your article, navigated to their Facebook site and Googled "AVAAZ" for further information, I would never have known. AVAAZ needs to spread their good works with decent news/radio/other publicity in addition to social networking, so their Global issues attain the attention and are hopefully addressed in a beneficial way. [Please navigate to the next comment]
  • Tessa Gutierrez on 12 Apr 11
     
    [Continued from previous comment] In terms of my chosen topic of Flash Mobs, AVAAZ has stronger ideals and uses social media to highlight their issues of global concern. Flash Mobs tend to have their base within a community and despite sometimes being organized to highlight a social injustice, are mainly used as advertising to publicize an upcoming event or personality. YouTube videos shared through social media networks appear to be the main form of spreading a Flash Mob once the activity or event has occurred. AVAAZ on the other hand, has an ongoing commitment to highlight issues before, after, during and after an event. Thanks again for your insightful article and comment Jocelyn
  • sheila mclean on 13 Apr 11
     
    Prior to reading these comments, I had never heard of AVAAZ. Out of interest, and because I have been researching civil unrest in Europe and the Middle East, I did a Google search on "AVAAZ and Egypt" and was surprised to see 418,000 results. There were multiple links to different groups who were promoting the "Stand with the people of Egypt petition" in conjunction with AVAAZ, groups such as the Care 2 News Network, and Manalife. We seem to constantly hear about the power of Twitter and Facebook, but in turn there are all of these other organisations collaborating, promoting and sharing content on the internet not just using Twitter and Facebook, but their own websites and forums. REFERENCES: Avaaz - Stand with the People of Egypt Care2.com http://www.care2.com/news/member/754940801/2709806 Hylands, J (January 30, 2011) Avaaz - Stand with the people of Egypt. Manalife http://manalife.org/articles/stand-with-the-people-of-egypt/
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