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In Riley's (2005) conclusion, he sums up really well the evolution of tools like flash mobs in the collection and dissemination of information in a different ways are opening the door for more and more interaction and are driving the use of different technologies to spread messages to many people in a very short space of time. Through an expressive platform like Flash Mob performances, these groups of people getting together to tell their story in entertaining ways also reach out to the general community and provide a refreshingly different and more intelligently placed story telling method than is currently being utilised by the centralised media units that are used to disseminating data from a single source. These avenues for human expression break down the constraints imposed by plutocracy, industrialism and the expectations and moulding of the masses who are conditioned to believe that they are no better than mere servants of the rich minority who ultimately control everything, because money equals power and therefore privilege and status is more important and above the laws for everyday people. The use of the Flash Mobs is interesting because it takes an impromptu-like performance, engages the public in unplanned entertainment, and spreads a message that is delivered in a very entertaining way. The delivery of these performances is not only live, but is also filmed by spectators and organisers, and placed on websites like Youtube and spread to audiences worldwide. Examples of this include the St Patrick's Day performance at Central Station in Sydney Australia, which went viral worldwide within a day or two of being uploaded to Youtube. The use of online mediums like Youtube also means that statistical or quantitative data can be collected about the viewers or online audience, and used by the intellectuals in the planning of the next Flash Mob event. Riley, C. (2005). Flash-Mobs Are The New Public Intellectuals. Retrieved April 17, 2011, from http://www

A community based website that consolidates the activities of Flash Mobbers around the world into a single portal. The resourceful website provides a central point of contact for people who create flash mobs, for people who are entertained by them and for those planning and for those who want to be a part of this intellectual movement. The website allows people to register and collaborate with other flash mob fans, keeping subscribers informed on event dates, locations, latest videos, flash mob events, a calendar and forum. Flash mobs not only allow people to enjoy the entertainment factor, but the developers of the flash mobs also drive the use of different technologies, such as websites, choreography, video editing, and the use of social media to spread the message. Entertaining and thought-provoking flash mob performances usually end up going viral, but along the way, these viral videos collect important demographic information about those who view the videos. Mashflob.com: The Worldwide Flashmob Community! (2011). Retrieved April 17, 2011, from http://www.mashflob.com/