Communication Nation: The connected company - 0 views

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The average life expectancy of a human being in the 21st century is about 67 years. Do you know what the average life expectancy for a company is?
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As companies grow they invariably increase in complexity, and as things get more complex they become more difficult to control.
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understanding the nature of large, complex systems, and letting go of some of our traditional notions of how companies function.
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The problem with this kind of thinking is that the nature of a machine is to remain static, while the nature of a company is to grow
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What happens if we think of it less like a machine and more like an organism? Or even better, what if we compared the company with other large, complex human systems, like, for example, the city?
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if we start to look at companies as complex systems instead of machines, we can start to design and manage them for productivity instead of continuously hovering on the edge of collapse.
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Cities aren't just complex and difficult to control. They are also more productive than their corporate counterparts
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Long-lived companies had their eyes and ears focused on the world around them and were constantly seeking opportunities
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It’s design for complexity, for productivity, and for longevity. It’s not design by division but design by connection.
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a set of connections and potential connections, a decentralized organism that has eyes and ears everywhere that people touch the company, whether they are employees, partners, customers or suppliers.
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These emerging rules have less in common with traditional business design, and more in common with urban design and city planning.
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You can’t control a complex system, but you can manage its growth, and there are a lot of things you can do that will position it for success. Here are a few of those emerging practices that signal excellence in design by connection
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you need to understand the culture (or cultures) that are already there, so you can look for ways to enhance and strengthen that shared identity.
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make sure that every online space you create has someone positioned to take care of it, to keep it safe and clean.
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make sure that every single person has a place where they can put, and see, their stuff: their projects, the links they want to get back to, the documents they have created, their role, qualifications, expertise and so on.
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The typical company has a very short life, from 15 to 50 years. But cities – and some companies – live much longer lifespans: from hundreds to thousands of years. Wouldn’t you like that for your company? I know I would