University Business - Social Media For Retention: Are Colleges Missing Opportunities? - 0 views
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Oracle Higher Education on 03 Oct 13The October 2013 edition of University Business included an article highlighting the use of social media for retention. It discusses how students use social media more than email to communicate. Further, it notes that while some campus leaders are committing to their social media programs, others are still treating social media as an afterthought. The article includes comment from an interview with Drew Melendres, vice president of student affairs and enrollment management at Metropolitan State University, who notes that his institution wants to prevent cognitive dissonance with students. Drew also notes that the more students stay engaged, the more likely they will stay enrolled. The article also looks at how social media can be taken from online to in-person interactions. The article also cites Oracle as a resource