InterContinental Joins Trend Toward Direct Booking Discounts - 0 views
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oraclehbu on 06 May 16ay Carlin, vice president of hospitality strategy and solutions management at software firm Oracle, noted that companies like Starbucks, Marriott International, and Starwood Hotels and Resorts Worldwide are pioneering mobile tools that are enhancing customer loyalty. In a recently released survey, "Millennials and Hospitality: The Redefinition of Service," Oracle noted how 23% of American millennials already manage loyalty programs via mobile. Another 52% want to in the future.