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Making better business decisions requires retailers to break down silos between company divisions, and deliver scalable predictive tools that allow managers enterprise-wide to sift through mission-critical information.  Chain Store Age talked with Andrea Morgan-Vandome, VP retail strategy and solution marketing, Oracle Retail, about how retailers can use new BI tools to make it happen.

"It's become mission critical to understand what is going on across the enterprise and why it is happening," Morgan-Vandome explained. "To make this a reality, each different line of business user needs to get a perspective of activity impacting all divisions." Nine out of 10 C-level retail executives reported that their organization is collecting and managing an average of 98% more business information than two years ago, according to a recent survey conducted by Oracle, Redwood Shores, Calif. And the sources are ever-growing. For example, 43% of data stems from customer information, 33% from operations, and 30% sales and marketing, according to the survey.

Omni-channel growth and international expansion are fueling investment in technology that connects the entire retail organization with the consumer in both virtual and physical environments

What follows is a compendium of educated guesses and forecasts, and the editors at STORES would like to think that most of them have value. Still, if we had to sum up our expectations for 2013 in one word, it would be "convergence" - tying together the web, Big Data, analytics, mobile, social and all things digital to deliver a seamless experience to shoppers...

STORES' annual predictions feature is the result of months spent absorbing and processing the insights of numerous retail experts. STORES wishes to acknowledge the individuals and organizations who generously shared their time and views on key topics... David Dorf and Michael Webster, Oracle; Gary Penn, QuikSilver; Michael Haydock, IBM; Brian Kilcourse, Retail Systems Research

The study demonstrates that consumers are demanding that this 'good for me' experience be delivered across multiple touch points, which offers considerable opportunities for retailers to differentiate from Amazon's online offering by developing strategies to better understand preferences, deliver more targeted personalization techniques and provide commerce anywhere.

Online coverage of The Evolution of Experience Retailing research press release.

Coverage of the Global research press release.

Consumers are demanding retail experiences that are global, yet localized for their needs. What is defined as 'good for me' is relative to individual shopping preferences.

Consumers are demanding retail experiences that are global, yet localized for their needs. What is defined as 'good for me' is relative to individual shopping preferences.

Coverage of consumer global research launch.

Coverage of the Global research press release.

Coverage of the Global research press release.

Byline article by Mike Webster on EoER research.

Blog article based on Oracle EOER research.

News article based on Oracle EoER research.

News article based on Oracle EOER research

News article based on Oracle EOER research

News article based on Oracle EoER research.

News article based on Oracle global research