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Fashion apparel manufacturer and retailer American Apparel has chosen Oracle ATG Web Commerce and Oracle ATG Web Commerce Customer Service applications to help grow its global, multi-channel retail business.

...A good example of a core project Wolfe started was the re-architecture of the company's front-end Oracle ATG e-commerce platform to the Amazon Web Service (AWS) public cloud. This was key to enhancing customer experience across Shop Direct's retail websites, with availability the main area of focus. The retailer's entire e-commerce infrastructure now sits on the cloud - including ATG and Oracle's enterprise data discovery platform Endeca, as well as the AWS-provided Elastic Load Balancing and Relational Database services, which now support Shop Direct's database. "The migration was a good example of that drive to get service under control, and since our shop is always open, availability is critical to us and therefore the first thing to tackle," says Wolfe.

Virtual Piggy, Inc., an innovator in safe youth payments, announced that it has integrated its technology with the Oracle ATG Web Commerce leading ecommerce solution. This expands the reach of Virtual Piggy's network, making their COPPA-compliant technology accessible to over 390,000 brands worldwide.

The 2011 Gartner "Magic Quadrant for E-commerce" places Oracle ATG in the Leaders Quadrant. 

Seeking to personalize the customer experience across all its channels, American Apparel will deploy the Oracle ATG Web Commerce and Oracle ATG Web Commerce Customer Service applications. The solutions will be used across the Web, contact center, mobile devices, social media and in stores

More on how Build-A-Bear is using Oracle/ATG Commerce OnDemand to personalize the web experience: http://bit.ly/kMTN7D

South African fashion retailer has implemented Oracle ATG Web Commerce applications to underpin its new cross-channel commerce offering which went live early this summer.

At IRCE 2013: 50% of the organization's site traffic during the weather disasters came from mobile devices, says Craig Oldham, vice president of digital engagement for American Red Cross. The nonprofit group last year built a single e-commerce platform based on Oracle Corp.'s ATG Web Commerce On Demand.

To keep pace with strong and consistent online growth, American Apparel has replaced an internally-built infrastructure with Oracle ATG Web Commerce, "to get the scalability we need," stated Stacey Shulman, CIO of American Apparel, "as well as an agile platform for providing better service to our customers."

Scalability, Performance of ATG Web Commerce as an Oracle Managed Cloud Service Supports 500,000 Page Requests Per Minute During Hurricane Sandy Telethon

SurfStitch, Australia's leading online surf and fashion retailer, has chosen to extend the use of Oracle ATG Web Commerce to support its growing international presence and the expansion of its brand portfolio. Launching as Australia's first online retailer for surf and fashion in 2008, SurfStitch has grown rapidly through its passion for providing exceptional customer service and an extensive brand offering that includes all well known surf brands, such as Billabong, Quiksilver, RipCurl, Volcom, Nixon and many others.

Sephora's new e-commerce and mobile sites are built on technology from ATG, now part of Oracle Corp

"...the ATG commerce platform not only has the robustness but also the ability to customize and personalize, to give the guest a much more personalized experience.  Finally mobile was really important to us.  We saw a huge uptick in mobile over the holidays.  We wanted a platform where we could use that same platform and put a mobile front end on it and we knew it would work well."

....Lululemon also recognizes that a strong digital presence requires ongoing investment in technology. Last year Lululemon moved its e-commerce operations from a third-party vendor to an in-house platform from ATG . "We significantly lowered operating costs as a percentage of sales by in-sourcing our strategic platform," reported CFO John Currie.

J.C. Penney Co. Inc., for one, is adding more programs from Oracle to its lineup. It already uses an e-commerce platform and web site personalization technology from ATG, and site search from Endeca Technologies-two companies that Oracle acquired within the past two years. The department store chain, No. 20 in the Top 500 Guide, is now adding Oracle software for analyzing customer demand by product and managing merchandising and supply chains.

Since going live on the ATG Web Commerce platform, Ashford.com's online sales have grown rapidly, and year to date are more than double last year's sales during the same period

Frank Lord, Vice President EMEA at Art Technology Group (ATG), offers his view on the online experience and how optimising live help brings staff closer to the customer

The "Oracle/ATG Mobile Trends" survey breaks down mobile purchases by age and concludes that mobile shopping is more prevalent among younger consumers, but growing faster among older age groups.