New Oracle Study: Live Help Beats Ratings & Reviews | Retail TouchPoints - 1 views
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In a fall 2011 poll of more than 3,100 consumers in 15 countries, Oracle Retail found that 57% of respondents find Live Help on a web site more important than Ratings & Reviews or personalized offers. "One of the key learnings we found from this survey is the value consumers place on live help services," noted Kelly O'Neil, Product Strategy Director, Oracle Retail.
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