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shared by samara hartnett on 21 Mar 12
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Social Media: A New Frontier for Retailers? - 6 views
www.utwente.nl/...constantinidessocialmedia.pdf
Net308_508 retail social media Smartphone consumer behaviour mobile devices
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samara hartnett on 25 Mar 12As with any critical research involving new technologies the acknowledgment of a 'lack of concrete academic scrutiny and scientific evidence' (Boria et al, 2008) is important. In this article it acts as a timely reminder that mobile devices are still a currently evolving technology. This point serves the reader well when they are trying to position the use of mobile devices and their abilities in sourcing information. There are a number of important points highlighted throughout the article that are directly linked to this evolution. Firstly the evolving role of the consumer that is emerging empowered, sophisticated, critical and well informed. Secondly the developments towards effective leveraging and deriving value from social media-based tools and thirdly the continual shift in consumer behavior away from 'corporate communication' and towards 'peer reviews', ultimately affecting buyer intentions (Boria et al, 2008). Taking the fore noted current evolution of mobile devices into account, a small suggestion that we are 'in the process of replacing phones…' (Boria et al, 2008) all together, can be best understood with reference to traditional mobile technologies. They could not access the Internet. Although this is the only direct reference to a mobile device there is extensive analysis into the sourcing of information by consumers. With out mentioning the Smartphone but accepting its general mainstream adoption, it is easy to assume that consumers sourcing and contributing product information could do so easily from their mobile devices whilst in the act of shopping.
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samara hartnett on 25 Mar 12Reference: Boria, Constatinides and Romero. 2008. Social Media: A New Frontier for Retailers?. Retrieved from http://www.utwente.nl/mb/nikos/publications/ecpapers/constantinidessocialmedia.pdf
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Velia Torres on 06 Apr 12This article is beneficial because it touches on key issues relating to the retail industry's lack of adaptation and understanding of online technologies. It highlights the future potential of online shopping, identifies non-adaptation of new technologies as a threat whilst pointing out the potential risk in adopting them. There has been a lot of media coverage about this topic in recent months and whilst this paper was written in 2008 it is not until now that many retail giants are utilising online platforms, take David Jones for example. The study mentions the lack of academic resources relating to Web 2.0 technologies, this is similar to the Twitter paper by Burton & Soboleva, 2011 where there is also little research relating to understanding the real value in the adaptation of Twitter by businesses. "Lack of concrete academic scrutiny and scientific evidence is a warning to businesses to be cautious when engaging in Social Media as marketing tools." (Boria et al, 2008). The article also mentions that retailers could misjudge available tools. This to me expresses the uncertainty that many had and might still have in jumping into these technologies and that there may be a general notion of not understanding their real value. Overall the shift in power from the organisation to the consumer is evident and the ubiquitous nature of the Internet through mobile usage adds to this shift. Crowd sourcing here plays a part because consumers have access to other consumers' opinions and recommendations. Web 2.0 is key, when a consumer has a question others can answer it, instead of the business itself, consumers trust other consumers. An attempt of crowd sourcing by retailers is also is evident here, examples are shown where retailers have tried to get customers to become co-producers or creative contributors, this also serves as a way to create stronger customer engagement. Additional referenc
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shared by samara hartnett on 25 Mar 12
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Phone-Wielding Shoppers Strike Fear Into Retailers - 2 views
www.retailgeeks.com/...ersStrikeFearIntoRetailers.pdf
Smartphone retail consumer applications Net308_508 mobile technology
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In this article there are real world examples of how mobile technologies are being used within the four walls of a bricks and mortar retail store. The article interviews two different people and investigates their use of Smartphone technologies while shopping for retail goods. It proves valuable not only because of its direct reference to mobile technologies in the hands of consumers, but for the first time we can begin to see the evolution in mobile device information sourcing. Although both the consumer and producer are slowly realizing these capabilities, it is fair to say that the ongoing process of experimentation reflects mobile device adolescence. There are connections between reoccurring themes such as changing business models, changing consumer behavior and the evolving development of mobile applications that are best understood when put into practice. More specifically just how could information be used and integrated into the everyday conditioning of mobile devices? One example as illustrated in the main focus of this article, are applications that are used in store by Smartphone owners in order to compare prices on stocked items. However depending on Smartphone user location settings retailers can push additional information to shoppers already sourcing product information from competitive brands. This reference to retailers also utilizing mobile technologies and information distribution is equally as valuable and shows a shift in business practice that surpasses traditional discount models. Bustillo, M., Zimmerman, A.(2010, December 15) Phone-Wielding Shoppers Strike Fear Into Retailers. [Web log post]. Retrieved from http://www.retailgeeks.com/wp-content/uploads/2010/12/2010_1215_Phone-WieldingShoppersStrikeFearIntoRetailers.pdf
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Yeah a good article pointing to a great opportunity for retailers. The big insightful learning from e commerce prior to this trend was that you did not have to be the lowest priced or the best quality. You just had to be most accessible with a good website, good shopping process, and let people pay. The early adopters were willing to sacrifice price and quality to get convenience. With the trend in this paper pointing towards the vast majority joining the automated shopping process now retailers will be able to more easily offload all their dead stock and the need for genuine end of season sales will be reduced. The retailers with good sales skills will make bigger profits. I see a trend here were businesses that do not keep up with online opportunities will go out of business. Is it possible for the immigrant bakery that has a competitive advantaged based on good quality and hard work to survive? With no website and a cultural belief that hard work wins business possibly they can survive when there is a local community that does not consult a phone to make a choice. Right now supermarket price dumping on bread is doing more damage to private bakeries than any social media app. When other varaiables come in that add to a drain on cash flow like increased rent, more mouths to feed, increased competition, etc then I see this brings increasing reasons to force people to start using social media to seek more business. Just like domain names. You buy one or two you will use for your business and then you buy 5 or 10 for defensive reasons. The last thing you want is to put a great effort in to developing your online position to then have someone buy a similar domain name and pour money at SEO and capture your market. www.carlislebakery.com.au as a prime web address could be undermined by www.carlisebakery.com if you do not buy them both. So the same is with social media. You might not be motivated to get more business but you are forced to the table to protect y
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This article isn't about the common definition of mobile crowd-sourcing where data from crowds is aggregated. Instead, Bustillo and Zimmerman describe how mobile technology has brought about a shift in the consumer-retailer relationship which is "threatening to upend the business models of the biggest store chains in America." The article describes how in the past, American retailers (and I'll be bold enough to say retailers in other developed nations as well) could get away with selling items at inflated prices because consumers had no easy way to determine whether those prices were reasonable. Now, the article explains, the ability to compare prices with a smartphone has ushered in a "new era of price transparency". The article paints a bleak picture for the future of retailers who can't or won't make their prices more competitive. Articles like this highlight the fact that our increasing use of smartphones is heralding some fundamental changes in the way we live. And despite not fitting the normal discussion on mobile crowd-sourcing, changes in market dynamics like those described in this article are entirely due to the behaviour of crowds. After all, retailers depend on a crowd of consumers to buy their products, so when technology enables that crowd to shop smarter, it's no surprise the retailers feel a little anxious. The article doesn't mention any effort on the part of the retailers to aggregate data from online consumers in order to better market their products, however with web analysis software this is easy enough to do, and I suspect it's happening. So the transparency works both ways: the consumer has newfound clarity on prices, whilst the retailer gains clarity on consumer behaviour. This article, along with the Wisdom of Crowds Wikipedia article, has me considering mobile crowd-sourcing as a powerful means of market regulation. This could be a theme of my essay for module two.
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shared by Victoria Jobling on 25 Mar 12
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The Revolutions Were Tweeted: Information Flows during the 2011 Tunisian and Egyptian R... - 4 views
ijoc.org/...643
Net308_508 community Twitter social media collaboration organisation movement revolution activism political protest
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Lotan, G., Graeff, E., Ananny, M., Gaffney, D., Pearce, I., & boyd, d. (2011). The Revolutions Were Tweeted: Information Flows during the 2011 Tunisian and Egyptian Revolutions. International Journal of Communications, 5, 1375-1405. Retrieved March 24, 2012, from http://ijoc.org/ojs/index.php/ijoc/article/view/1246/643 This article investigates how information was disseminated via Twitter during the Tunisian and Egyptian revolutions. It is clear that there were advantages in relying upon Twitter and social media during this time, because these sites provided real-time updates that mainstream media could not convey, due to the limitations of the platform, or censorship (Grossman, 2009; p.1399). The use of hashtags or key words assisted in the organisation of information, such as #sidibouzid and #Tunisia (p. 1376; p. 1395). However, the constant and rapid flow of content made it difficult to determine what is false and what is legitimate information - Twitter's strength and weakness in this situation. It is essential to understand how information can be organised and filtered through the positions of 'actor types' (classification of users in this study), making this article valuable to the study of political protests. There were many different actors mentioned but the most important contributors to the dissemination of content were journalists, bloggers, and activists. These actors had a tendency to retweet information from the same actor type or amongst the three aforementioned categories, to essentially create a sense of reliable organisation to the Twitter chaos (p. 1393). The study also concluded that individuals, rather than organisations, were considered more reliable during the uprising (p. 1398). This appears to demonstrate the scepticism associated with mainstream media in a society that no longer wishes to be talked 'at', but rather invo
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This article relates my topic in its discussion of Twitter usage in online activism. The online activist group Anonymous (my topic of choice) also performed activist activities surrounding Egypt and Tunisia. Much of Anonymous' activities were organised through the use of Twitter making this article quite relevant. As suggested in the article, Anonymous did appear to have certain high powered actors who highlighted information of particular relevance to the operations, affecting the flow of information through the Twitter network. The article is published in a peer-reviewed journal making it a highly reliable source. It is also quite recent, written in 2011, which is a huge asset given the rate at which social networking technology progresses. The article is also perfectly relevant to the discussion of Twitter usage in political protests. The way that information flows and is determined critical or irrelevant through various actors' retweets is an important topic. I found the article quite useful as the topic is closely related to the online activism performed by the Anonymous group. This article contributes a great deal of value to this collaborative resource development project on a whole, as it is a reliable source, is very recent and it is highly relevant, dealing with Twitter as a collaboration and organisation tool.
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shared by theresia sandjaja on 25 Mar 12
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YouTube as a participatory culture - 1 views
onlinelibrary.wiley.com/...pdf
Net308_508 social interactions Youtube Crowd participatory Collaboration
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The introduction of this chapter captivated me because it defined that Youtube is not just a media space for user to consume media but it acts as a platform that provides social networking framework which enable young people to create and share original content while making social connection virtually. This article explains how Youtube has created a participatory culture within young people. The easy and interactive features in Youtube have enabled young people to be pro-active within the online community. By collaborating online through Youtube, young people can express their identity through their creativity, seek support from peers (either from family, close friend or even strangers who have similar interest), learn new skills by watching other people tutorial and engage in public space. To understand how Youtube enables participatory culture, this article provides thorough explanations on how the framework is supported. There are five different characteristics that form participatory culture in Youtube, these are: low barrier of artistic expression and civic engagement, strong support for creating and sharing project, informal setting of mentorship, belief of the importance of contributions and a sense of social connection. These characteristics illustrate how Youtube users especially young people engage to communicate and exchange ideas with other users virtually.
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Source: Chau, C. (2010), YouTube as a participatory culture. New Directions for Youth Development, 2010: 65-74. Available online at http://onlinelibrary.wiley.com/doi/10.1002/yd.376/pdf
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I found the statistical information in this article very revealing and insightful. But I did find it hard to place within the overall topic. The ability for youth to 'explore identity' and 'acquire new skills' as the article states, are themes that seem to be synonymous when youth cultures are in focus. With this in mind I would assume that this article has relevance to the Knowledge Production and Higher Education topic. I was particularly interested when the article explained the affects that commenting on videos and video view counts can have on video production. As they highlight 'feedback interactions' are crucial to motivating users to create new content. This could either be a new video or increasing circulation of a video with in the community. Just recently there has been a lot of focus on adolescent users of you tube in the media (3 high school girls suspended due to a video they uploaded to youTube). It is no wonder that the participatory nature, or non- participatory (viewing but not creating or commenting) nature of youTube appeals so much to a youth culture. YouTube simply provides a non-confrontation space where youth can determine their own level of participation enabling it to be used as tools for knowledge production and Higher Education. However as the ability for videos to go viral increases and the frontiers of social media expand, I worry the 'empowerment' of youthTubers isn't being backed up by public broadcasting education and as with all higher education, there needs to be a basic level of knowledge already in place and a set of standards.
The Wisdom of Crowds - 26 views
Modern Heroics: The Story of Kony 2012 - 9 views
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shared by Emily Lloyd on 25 Mar 12
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Resource 1: Good Faith Collaboration by J.M. Reagle Jr - 3 views
reagle.org/...chapter-3.html
Net308_508 Net508 Collaboration Wikipedia participatory wikis community organisations Collaborative Resource Development J.M. Reagle Jr Cass Sunstein Neutral Point of View NPOV culture James Surowiecki The Wisdom of Crowds
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In chapter three of Good Faith Collaboration: Culture of Wikipedia, J.M. Reagle Jr provides a utopian vision of Wikipedia's collaborative community. Reagle Jr uses the work of Cass Sunstein to demonstrate that the collaboration process is not free of conflict, and as with other types of communities both, "consensus and dissensus each have an important, and unavoidable, role in community" (Sunstein cited in Reagle Jr, 2011, para. 5). While referring to Wikipedia's policy and guidelines, Reagle Jr suggests that by applying a "Neutral Point of View" (NPOV) to the subject matter and practising good faith towards the other contributors, it is possible to achieve a successful collaborative culture (Reagle Jr, 2011, para. 103). This chapter is a useful resource for the study of Wikipedia as an example of an online collaborative tool, as it argues that collaborative communities can function effectively as long as they have a cultural framework to ensure productivity. I also believe this is a useful resource, as it provides a very positive view of collaboration and the work of the Wikipedia community, supporting Surowiecki's idea of 'the wisdom of crowds' (Surowiecki, 2004, p. 5). It is also interesting to compare this article's view on collaboration to the second resource I have chosen, Digital Maoism (Lanier, 2006).
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References Lanier, J. (2006). Digital Maoism. Retrieved from http://edge.org/3rd_culture/lanier06/lanier06_index.html Reagle Jr, J.M. (2011). Good Faith Collaboration. In J.M. Reagle Jr, Good Faith Collaboration: Culture of Wikipedia (Online Edition, Chapter 3). Cambridge, MA: The MIT Press. Retrieved from http://reagle.org/joseph/2010/gfc/chapter-3.html Surowiecki, J. (2004). The wisdom of crowds: Why the many are smarter than the few. New York, NY: Doubleday.
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shared by Emily Lloyd on 25 Mar 12
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Resource 3: Can History by Open Source? Wikipedia and the Future of the Past by Roy Ros... - 5 views
www.jstor.org.dbgw.lis.curtin.edu.au/...4486062.pdf
Net308_508 Collaboration community Wikipedia wikis Net508 History Roy Rosenzweig contributors organisations Collaborative Resource Development James Surowiecki The Wisdom of Crowds encyclopaedia American National Biography Online Encarta Columbia Encyclop
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Roy Rosenzweig's article Can History be Open Source? Wikipedia and the Future of the Past, discusses many issues regarding collaboration, with a focus on its historical entries. One of the most interesting points Rosenzweig makes, is that the contributors on Wikipedia, "do not come from a cross-section of the world's population. They are more likely to be English-speaking, males, and denizens of the Internet" (Rosenzweig, 2006, p. 127). Rosenzweig explains that as a collaborative medium, Wikipedia articles show bias towards Western culture and 'nerdy' topics such as computer science, physics and math (Rosenzweig, 2006, p. 127-128). This is interesting information to apply to Surowiecki's idea of 'the wisdom of crowds' (Surowiecki, 2004, p. 5). Is Wikipedia only representative of the wisdom of white, western, geek crowd? While this article was written back in 2006, I still find it makes some very interesting points about Wikipedia and the collaboration process, which are still applicable today. I also found this article valuable, as unlike a lot of other articles that focus mainly on the author's research which was generally conducted on a very small number of Wikipedia entries, Rosenzweig only discusses the research of others. Rosenzweig cites a range of academics that have compared Wikipedia with other encyclopaedias such as, American National Biography Online, Encarta, Columbia Encyclopaedia, and Britannica; providing the reader with an overview of the different research available and the findings made.
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References Rosenzweig, R. (2006). Can History Be Open Source? Wikipedia and the Future of the Past. The Journal of American History, 93, 117-146. Retrieved from: http://www.jstor.org/ Surowiecki, J. (2004). The wisdom of crowds: Why the many are smarter than the few. New York, NY: Doubleday.
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The many critiques in the article provide good fodder for the academic seeking to justify their position one way or the other. Us users of Wikipedia and traditional books know that Wikipedia works just as we know government process has major flaws. In my personal experience it is Wikipedia that is the most accurate source of information when compared to books on the subject of my father's country of birth. Prior to Wikipedia the books were full of misinformation or no information influenced by politics. So for the purpose of studying internet collaboration - I think this paper gives good argument. Even the people that experience history do not recall it exactly the same.
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shared by Stephen R on 25 Mar 12
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Anatomy of an Anonymous Attack - 1 views
www.imperva.com/...omy_of_an_Anonymous_Attack.pdf
NET308_508 Anonymous hacktivism hacking activism collaboration organisation tools LOIC low orbit ion cannon twitter internet relay chat IRC youtube facebook
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This article, recently published by security firm Imperva, investigates how an Anonymous attack is mounted. A Particularly interesting point is that this article makes no mention of IRC channels, instead painting Facebook, Twitter and Youtube channels as the main methods of communication for Anonymous. Also interesting is that such communication is referred to as recruitment, recruitment of technically savvy hackers and not so technically savvy activists who are willing to participate in the attack. Particular attention should be paid to pages 6-8 which outline the recruitment activities over Facebook, Youtube and Twitter. Imperva outline the technical methods used to stage the attack, mentioning that there are 10 -15 'Anons' working to analyse the victim website for security vulnerabilities. These are more experienced hackers who are searching for a vulnerability that might allow them to retrieve private data from the victim (p.6). Although not mentioned in this article, perhaps these experienced hackers collaborate using Internet Relay Chat. When no vulnerability was found, Imperva notes that Anonymous instead tries a DDoS attack, but instead of employing the LOIC, a web based version is used for ease of participation (p.13). This way, users of any device can be recruited (through social media) into participate in the attack with minimum of barriers to entry. Although this article focusses heavily on the technical aspect of the attack, a significant portion of the article deals with the recruitment of participant through social media, alongside discussion of the online variant of the LOIC collaborative Denial of Service tool. Anatomy of an Anonymous Attack. 2012. Imperva. http://www.imperva.com/docs/HII_The_Anatomy_of_an_Anonymous_Attack.pdf
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This document may prove to be quite a significant additional reference to my focus of my chosen topic of the Anonymous movement and hacktivism. This article discusses precisely what Mansfield-Devine (2011) neglected to note; that within the Anonymous movement, there are a number of individuals with significant hacking skills who are able to retrieve valuable data from the targets of Anonymous attacks. The article quite thoroughly deconstructs the order in which Anonymous attacks typically occur, the differences between the two major types of individuals who participate, and circumstances under which Anonymous attacks are generally able to be successfully performed (2012). Of particular interest, is the emphasis placed on the importance of acknowledging the fact that Anonymous attacks are not always as harmless as they may appear. Another interesting note is found within the conclusion of the report. The report suggests that targeted, small-scale data retrieval attacks are the preferred means of attack for the Anonymous movement and that "DDoS is the hacker's last resort" (Anatomy of an Anonymous Attack, 2012). This would suggest that unlike many sources of information regarding Anonymous hacktivism attacks, Imperva has identified the serious nature of many incidents involving the Anonymous movement, which do not necessarily receive as much immediate attention as a simple DDoS attack may. Anatomy of an Anonymous Attack. (2012). Imperva. Retrieved from http://www.imperva.com/docs/HII_The_Anatomy_of_an_Anonymous_Attack.pdf Mansfield-Devine, S. (2011). Anonymous: Serious threat or mere annoyance? Network Security 1: 4-10. Retrieved from http://www.sciencedirect.com.dbgw.lis.curtin.edu.au/science/article/pii/S1353485811700046
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shared by Tamlin Dobrich on 25 Mar 12
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Harnessing the Wisdom of Crowds in Wikipedia: Quality Through Coordination - 5 views
kraut.hciresearch.org/...sdomOfCrowds_CSCWsubmitted.pdf
Net308_508 Wikipedia Wisdom_of_Crowds Coordination
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Kittur, A., & Kraut, R. (2008). Harnessing the Wisdom of Crowds in Wikipedia: Quality Through Coordination. Carnegie Mellon University. Retrieved 2012, March 19th from http://kraut.hciresearch.org/sites/kraut.hciresearch.org/files/articles/Kittur08-WikipediaWisdomOfCrowds_CSCWsubmitted.pdf Harnessing the Wisdom of Crowds in Wikipedia: Quality Through Coordination is a study that looks into "the critical importance of coordination in effectively harnessing the "wisdom of the crowds" in online production environments". The article suggests that Wikipedia's success is reliant on significant and varied coordination from its users and not just determined by a large and diverse author-base as proposed in other studies (Arazy, Morgan, Ofer, Patterson, Raymond & Wayne, 2006). Elements such as editor(s) coordination methods, article lifecycle, and task interdependence determine whether a large author-base will be effective or counteractive in achieving high Wikipedia entry quality. The study found that unspoken expectations and a shared understanding (implicit coordination) between authors encouraged positive results when collaborating with a large author-base however more editors promoted a negative effect on article quality when using direct communication and verbal planning (explicit coordination). During the early stages of article development, both implicit and explicit coordination tend to promote content quality because author(s) need to establish structure, direction and scope of the article. For these high-coordination tasks, the study found it was more beneficial to have a small or core group of editors to set direction and as the article became more established, value can be maximized by distributing low-coordination tasks, such as fixing grammar, correcting vandalism and creating links, to a larger author-base.
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This paper discusses the how online community can increase the size and quality of Wikipedia's article. In Wikipedia 40% of edits have done with the help of discussion page, which they focus on development of policies and procedures, communication and consensus building. Most of the editors read discussion page to know how they can increase the quality of the articles (Kittur & Kraut, n.d). According to my own studies, the most exiting research on Wikipedia belongs on how many times an article needs to have the highest quality? And why some articles have high level of quality and others not? Some contributors like to read and edit articles with similar subject and they do not edit other articles. So, Wikipedia, needs some soft wares to ask contributors' the duties they should do. For example, one article needs more reference link and another one needs more grammar correcting and of course, there are some people who their interest is finding relevant links or there are some others who like to correct grammatical mistake and they just need to know which article needs their help, so, these kind of soft wares can assert to contributors needs of articles and help of contributors Wikipedia can have equal level of quality for its articles (Ram, 2010). Ram, S. (2010). Who does what on Wikipedia? Available on http://www.redorbit.com/news/technology/1832403/who_does_what_on_wikipedia/
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shared by Jocelyn Workman on 25 Mar 12
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http://www.cs.colorado.edu/~palen/vieweg_1700_chi2010.pdf - 1 views
www.cs.colorado.edu/...vieweg_1700_chi2010.pdf
social media situational awareness natural hazards emergency management Net308_508 twitter microblogging collaboration
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Vieweg, S., Hughes, A., Starbird, K & Palen, L. (2010). Microblogging During Two Natural Hazards Events: What Twitter May Contribute to Situational Awareness. Retrieved 15 March 2012 from http://www.cs.colorado.edu/~palen/vieweg_1700_chi2010.pdf Individuals affected by the emergency events of the Red River Floods and the Oklahoma Grassfires in North America during the Spring of 2009, posted information about their respective situations via the microblogging service, Twitter. In this study, the authors analyse "situational update" information tweeted by individuals experiencing these hazards 'on the ground' to see how these people used the tweets to inform and develop an awareness of the current situation within their community. Twitter is seen as a commonly used social tool increasingly used for emergency communications "because of its growing ubiquity, communication rapidity, and cross platform accessibility", and are "a place for "harvesting" information during a crisis event to determine what is happening on the ground". From the analysis of collected data, coding was allocated by geo-location, location referencing and situational update information. Findings indicated Tweeters broadcasted similar types of information in both emergency situations, and tweets of high Tweeterers during emergencies were 'content rich' and displayed 'big picture situational awareness', with retweets indicating important updates. This study confirms how individuals facing a crisis rely on social media for their own safety and use the tool for altruistic purposes by providing current awareness of the crisis. In addition, the authors developed a Microblog-Enhanced Situational Features for Emergency outline of information categories for use in emergency response. They suggest this outline be used to assist with the development of system s
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This article relates to the article by Sutton (2010) because it talks about how micro-blogging in the time of disasters is one of the easiest ways for individuals to retrieve, produce and spread information through social networking sites such as Twitter. Sutton (2010) states that Twitter can bring people together in disasters which not only prompts micro-blogging but also can involve micro-volunteering as well. Online communities such as Twitter are decentralized which brings about self-organization and mobilization of information. The two articles are linked in that they both discuss how micro-blogging during disasters is about how information such as warnings, evacuations and peoples locations is shared online by different individuals in the community. Both articles had images implemented to show the readers where the location was that they were discussing as well as graphs to compare the data that is being focused. This made it very reliable to the topic and the range of references also showed how different perspectives were used in this research. I found the article relevant in showing how Twitter had an impact in disaster management and how micro-blogging can actually make a huge effect on how people communicate during a crisis. The graphs and images in the article were very useful because that provided evidence which complemented the text. The article is very valuable for this project because it shows how Twitter is evolving from being used for just a social medium to disaster management. References: Sutton, N. J. (2010). Twittering Tennessee: Distributed Networks and Collaboration Following a Technological Disaster. Proceedings of the 7th International ISCRAM Conference. Retrieved from http://www.jeannettesutton.com/uploads/Twittering_Tennessee_FINAL.pdf (Accessed 16/03/2012)