Modern Heroics: The Story of Kony 2012 - 9 views

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  #1 Kate Namestnik on 25 Mar 12

   

  Meyer, C. (2012). Modern Heroics: The Story of Kony 2012. Working Wider Blog. Retrieved from http://www.workingwider.com/strategic_innovation/modern-heroics-the-story- of-kony-2012/
  
  Modern Heroics: The Story of Kony 2012 by Christopher Meyer
  
  This is a blog post from academic Christopher Meyer, about the collaborative strategies of the Kony 2012 campaign. He focuses on the elements of the Kony 2012 video, deconstructs the 'anatomy of heroics' that the film possesses, and how Jason Russell uses the notion of 'change' as a strategy for inducing collaboration.
  
  The Invisible Children organisation launched its Kony 2012 video from the platform Vimeo, on 20 February 2012, and since its release has received 17.6 million plays (Invisible Children, 2012). Russell uses his video to get a reaction from audiences by increasing awareness, building pressure for change, and demonstrating credibility through proven success (Meyer, 2012). After only 34 days online, Kony 2012 became one of the most viewed videos in a short period of time, in the history of the internet (Rainie, 2012). The amount of exposure the video received online reinforces how Russell's careful use of selective elements in the video reflects the notion of change and thus is a successful strategy for collaboration.
  
  Meyer at the time he wrote his blog entry, 9 March 2012, noted that the Invisible Children organisation had '2.5 millions likes'. I checked their Facebook page on 24 Mach 2012, and it has grown to 3.1 million.
  
  
  
  
  (Kony Facebook, 2012)
  This increase of 24% in just 15 days shows the persuasive nature of Russell's film and how it successfully uses the notion of 'change' as a strategy for inducing collaboration.
  
  ____
  
  Invisible Children. (2012). Kony 2012. Retrieved from http://vimeo.com/37119711
  
  Facebook. (2012) Kony Facebook [Image]. Retrieved from https://www.facebook.com/invisiblechildren
  
  Meyer, C. (2012). Modern Heroics: The Story of Kony 2012. Working Wider Blog. Retrieved from http://www.workingwider.com/strategic_innovation/modern-heroics-the-story-of-kony-2012/
  
  Rainie, L. (2012). The Viral Kony 2012 Video. Pew Internet. Retrieved from http://pewinternet.org/Reports/2012/Kony-2012-Video.aspx

   

  <div class="cArrow"> </div><div class="cContentInner">Meyer, C. (2012). Modern Heroics: The Story of Kony 2012. Working Wider Blog. Retrieved from <a href="http://www.workingwider.com/strategic_innovation/modern-heroics-the-story-" rel="nofollow" target="_blank">http://www.workingwider.com/strategic_innovation/modern-heroics-the-story-</a> of-kony-2012/ <br /> <br /> Modern Heroics: The Story of Kony 2012 by Christopher Meyer <br /> <br /> This is a blog post from academic Christopher Meyer, about the collaborative strategies of the Kony 2012 campaign. He focuses on the elements of the Kony 2012 video, deconstructs the 'anatomy of heroics' that the film possesses, and how Jason Russell uses the notion of 'change' as a strategy for inducing collaboration. <br /> <br /> The Invisible Children organisation launched its Kony 2012 video from the platform Vimeo, on 20 February 2012, and since its release has received 17.6 million plays (Invisible Children, 2012). Russell uses his video to get a reaction from audiences by increasing awareness, building pressure for change, and demonstrating credibility through proven success (Meyer, 2012). After only 34 days online, Kony 2012 became one of the most viewed videos in a short period of time, in the history of the internet (Rainie, 2012). The amount of exposure the video received online reinforces how Russell's careful use of selective elements in the video reflects the notion of change and thus is a successful strategy for collaboration. <br /> <br /> Meyer at the time he wrote his blog entry, 9 March 2012, noted that the Invisible Children organisation had '2.5 millions likes'. I checked their Facebook page on 24 Mach 2012, and it has grown to 3.1 million. <br /> <br /> <a title="kony2012-24-3-12 by photo kate, on Flickr" href="http://www.flickr.com/photos/blaxe/6867749880/" rel="nofollow"><img height="213" src="http://farm8.staticflickr.com/7071/6867749880_91565bb918_n.jpg" alt="kony2012-24-3-12" width="320" /></a> <br /> <br /> <br /> (Kony Facebook, 2012) <br /> This increase of 24% in just 15 days shows the persuasive nature of Russell's film and how it successfully uses the notion of 'change' as a strategy for inducing collaboration. <br /> <br /> ____ <br /> <br /> Invisible Children. (2012). Kony 2012. Retrieved from <a href="http://vimeo.com/37119711" rel="nofollow" target="_blank">http://vimeo.com/37119711</a> <br /> <br /> Facebook. (2012) Kony Facebook [Image]. Retrieved from <a href="https://www.facebook.com/invisiblechildren" rel="nofollow" target="_blank">https://www.facebook.com/invisiblechildren</a> <br /> <br /> Meyer, C. (2012). Modern Heroics: The Story of Kony 2012. Working Wider Blog. Retrieved from <a href="http://www.workingwider.com/strategic_innovation/modern-heroics-the-story-of-kony-2012/" rel="nofollow" target="_blank">http://www.workingwider.com/strategic_innovation/modern-heroics-the-story-of-kony-2012/</a> <br /> <br /> Rainie, L. (2012). The Viral Kony 2012 Video. Pew Internet. Retrieved from <a href="http://pewinternet.org/Reports/2012/Kony-2012-Video.aspx" rel="nofollow" target="_blank">http://pewinternet.org/Reports/2012/Kony-2012-Video.aspx</a></div>

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