Reips, U-D & Garaizar, P. (2011) Mining Twitter: A source for psychological wisdom of the crowds - 10 views
started by Jannicke Rye on 25 Mar 12
Start a New Topic » « Back to the Net 308/508 Internet Collaboration and Organisation S1 2012 group
This article talks about Twitter, and how researchers can assess via Twitter the effect of specific events in different places as they are happening and to make comparisons between cities, regions, or countries regarding psychological states and their evolution in the course of an event.
The article focuses on a Web application called iScience Maps, which is designed to help researchers interested in social media analysis - specifically, mining the billions of 'tweets' on Twitter for scientific research. It talks about how information created by the behaviour of the masses, is leading to the emerging of 'wisdom of the crowds'. The application is targeted to researchers interested in mining Twitter, and it provides temporal and geospatial content analysis and a set of features for comparative search options.
It also mentions one example, about a guy named David Crandall and his colleagues from Cornell University, and how they created maps of world regions from ca. 35 million geotagged photos that had been uploaded to Flickr. These maps show relative interest in motifs and places and may lead to applications in tourism, city planning, ecology, and economics.
I found this article interesting, because it highlights different tools that will help to get more out of online services such as Twitter, and how it can benefit both people and organisations.
Garaizar describes his attempt to replicate the findings of a study run in 1993 which apparently demonstrated that the names Alexander, Charles and Kenneth are associated with ambition, intelligence and creativity, whilst the names Otis, Tyrone and Wilbur are not. Garaizar poses "If these names' having the connotation of a personality characteristic really holds, this likely should be apparent when Twitter is mined, because attributions to persons, such as 'Charles is an intelligent guy,' frequently appear in text-based message services like Twitter." So, using iScience Maps, he searched Twitter for one name at a time, in combination with the terms 'ambitious', 'intelligent' and 'creative'. His findings supported the findings of the 1993 study: Alexander, Charles and Kenneth were indeed found in conjunction with the positive terms multiple times, while the other three names were never found in conjunction with those terms.
Bizarre as Garaizar's example may be, the fact that tools like iScience Maps can provide insight into human psychology is incredible. The ability to examine the communications of thousands, potentially millions, of users and easily identify trends (both temporal and geographical) is something that will likely revolutionise research in the social sciences. One can imagine marketing agencies finding this type of insight into the minds of the masses very insightful too. In my opinion, mining Twitter is crowd-sourcing at its very purest - it's just a shame the word limit on this assessment prevents me from exploring that. My essay for module two probably will.
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