Multimedia-Fashion

"Think of these interactions the next time you confront a reluctant client. Instead of touting Twitter in general, instead emphasize the importance of reaching new and savvy stakeholders using the platform. Instead of evangelizing for a blog, show how blogging can generate leads. Instead of pointing to videos gone viral, explore video tools that will help your client develop a brand identity."

Virtual shopping with qrcodes.

Slides by Jeremiah Owyang about the integration of the corporate website and social media.

Our team has developed an application built on the new Razorfish Touch Framework called Razorfashion. It demonstrates how we believe retailers can meet shoppers growing expectations for more engaging digital experiences in-store and provide a consistent, integrated experience across the multi-channel shopping ecosystem.

I'll check it out.

They have a portfolio section on their website. A lot of stuff is proof-of-concept or small-scale right now from a quick look. http://emergingexperiences.com/portfolio

The story of Zappos.

What happens when consumers don't go to the store anymore? Zappos is a good example to analyze!

"Manor SmartCode project placed City of Manor SmartTour QR Codes around the City. The City Secretary for City of Manor explained to QRMe that QR codes have been placed on historical markers, old buildings, The city hall, parks, city vehicles, business cards and other items of interest."

QR codes are two dimensional "quick response" codes that can be easily read by mobile devices like smartphones and camera-enabled media players.