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As individuals and brands, the best we can hope for is to be authentic personas, an ideal that we display for the world to see.  It's not necessarily true.  It's certainly not accurate.  But I believe it as close to "authentic" as we can hope for. Be yourself. Only a little better. Be who you promise to be to your tribe, not necessarily who you are.

Our students want to be creative, collaborate, utilize technology for learning, connect with their peers in other countries, understand the messages that media convey, and solve real-world problems.  Schools and systems of education that do not embrace digital learning and place a high emphasis on standardization will always fail to resonate with our students

Remind yourself that social media is a means to an end--not an end in and of itself.