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TrendWatch: Why SnapTags are replacing QR codes - iMediaConnection.com - 0 views

www.imediaconnection.com/...30575.asp barcodes print brand
shared by Rebecca May on 29 Nov 11 - No Cached
  • Rebecca May on 29 Nov 11
     
    barcodes that include the brand's logo for a cleaner look than QR codes. One on Glamour magazine got over 100,000 code scans. 
  • Greg Steen on 29 Nov 11
     
    Publisher would only allow SnapTags in print ads - no other 2d codes
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The Economist Hands All Digital Strategy To Its Tablet Chief - 0 views

paidcontent.org/...l-strategy-to-its-tablet-chief tablets mobile publishing
shared by Greg Steen on 05 Mar 12 - No Cached
  • Greg Steen on 05 Mar 12
     
    The Economist is handing control of its website to its tablet magazines controller, in a bid to unite the previously competitive units.
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The AP's New Apps: The Style, Substance And Strategy - 0 views

paidcontent.org/...e-style-substance-and-strategy publishing mobile apps
shared by Greg Steen on 07 Mar 12 - No Cached
  • Greg Steen on 07 Mar 12
     
    Nice breakdown
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MPA - The Association of Magazine Media (formerly Magazine Publishers of America) - MPA... - 0 views

www.magazine.org/...mag-mobile-reader-study.aspx e-reader tablets statistics
shared by Rebecca May on 22 Nov 11 - No Cached
  • Rebecca May on 22 Nov 11
     
    Stats on digital magazine readers
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New York Times debuts the 'Snowfall' of native ads | Digiday - 5 views

digiday.com/...tive-ad-thats-winning-skeptics new york times native ads FOX VZW OITNB orange is the new black orange new black netflix
shared by jrryhdsn on 17 Jun 14 - No Cached
John Rich liked it
  • jrryhdsn on 17 Jun 14
     
    Native ad for Orange is the New Black
  • John Rich on 17 Jun 14
     
    Wow, it's really a great editorial sponsored or not. I'm hoping that this is the direction of most "native advertising."
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How the L.A. Times is redesigning for the mobile Web | Digiday - 0 views

digiday.com/...l-times-redesigning-mobile-web mobile web app
shared by John Rich on 05 May 14 - No Cached
  • John Rich on 05 May 14
     
    Will we see a shift from apps (curretnly at 86% of time spent) to mobile web? The LA Times sure does look sweet on an iPhone.
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Ad tech always wins: Ad blocker users are the new hot ad-targeting segment - Digiday - 0 views

digiday.com/...s-new-hot-ad-targeting-segment ad blocking end of advertising future of advertising
shared by John Rich on 01 Oct 15 - No Cached
  • John Rich on 01 Oct 15
     
    This should go well. Not.
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Apps for Children's Books Exploit Apple iPad's Capabilities | Nick Wingfield | Personal... - 0 views

ptech.allthingsd.com/...ldrens-book-apps-get-curiouser Kids Daily Tablets
shared by Emily Knab on 17 Jun 10 - Cached
    • Emily Knab
      Emily Knab on 17 Jun 10
       
      Daily Trend for use on 6.18
  • kids’ books because they’re among the first to cleverly exploit the iPad’s capabilities and their rich illustrations can look great on the iPad’s color screen
  • uthors and publishers who recast themselves as app makers
  • ...1 more annotation...
  • a hybrid medium—call them book apps—that mix text with video, sound and game-like interactivity.
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MediaPost Publications FTC Offers Broad Interpretation (Extending All The Way To Twitte... - 0 views

www.mediapost.com/publications Political
shared by Rhiannon Apple on 30 Jun 10 - Cached
  • Rhiannon Apple on 30 Jun 10
     
    Discuss the "guide" the FTC published in regards to advertisers ensuring transparency into endorsements, now Twitter is categorized.
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Twitter Moms Care for Content over Coupons - eMarketer - 0 views

www.emarketer.com/Article.aspx moms twitter Social retail deals research statistics
shared by Simeon Spearman on 28 Jun 10 - Cached
  • Simeon Spearman on 28 Jun 10
     
    New study published on eMarketer provides insights on what moms want from Twitter, why they retweet, and why they unfollow. This could be useful for devising social messaging strategies around moms and families.
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Marginal Revolution: LA Times Ranks Teachers - 0 views

www.marginalrevolution.com/...la-times-ranks-teachers.html daily kids statistics
shared by Emily Knab on 20 Aug 10 - Cached
  • Emily Knab on 20 Aug 10
     
    the Times obtained 7 years of student info, will analyze it and publish info about specific teachers in a series of articles. daily 8.20
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How immediate feedback drives the rise of game mechanics - 0 views

howtobreakanything.com/eedback-drives-the-power-of-ga gaming
shared by Greg Steen on 12 Aug 10 - Cached
  • Greg Steen on 12 Aug 10
     
    Design experience firm Method has been publishing a series of explorations in human-centered design called 10×10. The most recent installation, Gaming for Behavior Change captures insight into the nature of game mechanics, and how these mechanics engage individuals in ways that are important for all interaction designers to consider.
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Meebo Toolbar Gaining Popularity With Publishers - 0 views

www.mediaweek.com/...93b6eacf48409b7b406d0a0ca6f225 Social Execution
shared by Simeon Spearman on 26 Jul 10 - Cached
  • Simeon Spearman on 26 Jul 10
     
    Chat toolbar Meebo has ads. They recently did an execution on EW.com for the movie "Despicable Me."
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Unprecedented Leak: WikiLeaks Releases Afghan War Reports - 0 views

mashable.com/...wikileaks-afghan-war-diary daily social Political
shared by Emily Knab on 26 Jul 10 - Cached
  • By some measures it is the biggest intelligence leak to date.
  • Emily Knab on 26 Jul 10
     
    wikileaks published a shit ton of secret docs related to the war... daily 7.26
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The Rise Of Ultra High-End Books - PSFK - 0 views

www.psfk.com/...e-of-ultra-high-end-books.html entertainment print
shared by Simeon Spearman on 20 Jul 10 - Cached
Greg Steen liked it
  • Simeon Spearman on 20 Jul 10
     
    So how do publishers react to the rise of ebooks and (even further) commoditization of the book as a medium? Ultra high-end. 
  • Greg Steen on 20 Jul 10
     
    Not the same at all, but reminds me of these high-concept books/art: http://bit.ly/bjcZYp
  • Emily Knab on 20 Jul 10
     
    daily 7.20
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