Flite lets publishers create custom advertisements that match the quality of their content, and give advertisers a reason to spend more money than they would by going through an ad network. Flite is trying to defeat the logic that ad campaigns through networks like Google Ads offers a comparable impact at a cheap price by giving a publisher tools to build their own highly specific tools to build clients a better kind of ad spot. [Disclosure: VentureBeat uses Flite's services for advertising.]
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