The report found tablets are the most popular mobile devices, with 18 percent
of consumers using them for viewing paid video content, while mobile phone usage
isn't far behind at 16 percent, a J.D. Power and Associates said.
Gaming consoles remain the overall leader when looking at all digital devices
for viewing video -- 6.3 hours per week, compared with 5.3 hours on a
laptop/desktop, 4.9 hours on a wireless phone, 4.5 hours on a music player and
4.4 hours on a tablet, the survey results indicate.
Still, gaming console viewing has yet to match traditional TV viewing, Frank
Perazzini, director of telecommunications at J.D. Power and Associates,
said.
"These findings illustrate that while customers appreciate the convenience
and value that gaming consoles provide, the TV screen is still a preferred
viewing media," he said.
Greg Steen on 22 Mar 12The over-saturation of advertising, and an ever-increasing distrust of ads has led to a decline in the effectiveness of paid media. Conversely, earned media is gaining ground. Check out this whitepaper from Zuberance, previously offered last month, to see why earned media is so powerful and to learn how you can put it to use for your brand. In this report, you will learn: 1. Earned media is the most trusted and credible form on content for a brand 2. Social media has amplified the sheer quantity and reach of earned media 3. Conversion rates are higher and ROI is larger 4. Earned media lasts 5. Earned media is measurable
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