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For instance, Fiber One Chewy will sponsor a board on the Pinterest page of Hungry Girl, which began as an e-mail newsletter in 2004. About a million people now receive the newsletter each day, and there is also a Hungry Girl Web site. General Mills had earlier turned to Hungry Girl to promote Fiber One products like cereal, yogurt and snack bars. This is "the first time Fiber One has done anything with Pinterest," said Julia Travis, associate marketing manager for Fiber One at General Mills in Golden Valley, Minn. "We know Pinterest is such a growing space, and wanted to test the waters," she added, particularly because "food is one of the top Pinterest categories." The idea is to reach "moms who are pinning fun and creative snacking ideas on their Pinterest boards," Ms. Travis said, and "re-pinning their ideas onto the Fiber One-sponsored board on the Hungry Girl Pinterest site," which will be called Fiber One Chewy Snack Champs. Those Pinterest users whose ideas are selected to appear on the board will receive a badge recognizing them as "Snack Champs."

For both companies, Pinterest is a godsend: It's the only social medium in which domestic product content has built-in relevance and an audience that wants it. Expect the P&G/Unilever takeover of Pinterest to continue apace.

"Originally called Pinfluencer, Piqora was one of the first companies to offer Pinterest insights before Pinterest launched an analytics tool of its own. Its other customers include Sephora, Zappos, Etsy, Z Gallerie, Orbitz, and Steve Madden. Using an image recognition-based algorithm, Piqora can surface brand-related hashtags, images, and links from the three top visual networks, where keywords aren't enough. Hashtag-tracking technology is especially important on Instagram, where Piqora says brands have seven times more hashtags than they have followers."

Buick ran a "Pinboard to Dashboard" promotion that encouraged Pinterest users to create interior design inspirations for the 2013 Encore luxury car. The automotive company invited ten of the most influential fashion, design and food bloggers to participate in the promo and create their inspiration board. The promotion is part of the company's efforts to reach out to a younger target market and show that the brand can use social media and have fun with it.

Important if we're ramping up any brands for Pinterest

BizRate Insights: "Seventy percent of Pinterest users say they use the site to get shopping inspiration, and 43 percent say they use it to associate with brands/retailers. Only 17 percent of Facebook users look for buying inspiration on Facebook, and only 24 percent say they use Facebook to connect with companies they like."

Mom visits to Pinterest accounted for 4.9 million views in March

Investment going toward Pinterest-based services

More stats on Pinterest! July 2011 accounted for .17% of referral traffic, in January accounted for 3.6% (compared to twitter at 3.61%) That's about a 2,000% growth in 6 months. 

Also has good tips and tricks for using Pinterest

Infographic on Pinterest: Unique visitors increased by 329% from Sept to Dec 2011 Retail traffic from Pinterest rose 289% from July to Dec 2011

Pinterest's traffic has increased 429 percent in the last quarter. The top five social media sites are currently Facebook, YouTube, Twitter, Yahoo, and Pinterest. Google+ is trailing behind at number 9. Talks about how Pinterest could become better than Facebook to drive retail traffic

flickr users can opt out of allowinf their images to be pinned. I think its interesting that Pinterest is going ahead and allowing opt-out before too many people get upset about copyright infringements. 

1090 Pinterest Visitors 7610 LinkedIn Searches 7630 Stumbles 2 million Youtube video views

within five days of Feb. 1, when Lionsgate introduced video content to its Pinterest profile, Lionsgate BeFit's YouTube activity doubled, from 200,000 to 400,000 views

Rummage is a visual browsing tool for eBay users that improves the discovery experience through deep integration with popular visual bookmarking site Pinterest that should drive more traffic to seller's listings.

1090 Pinterest Visitors 7610 LinkedIn Searches 7630 Stumbles 2 million Youtube video views - wow

interesting use of pinterest for event

Good pinterest stat