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weekly 8.26

Interesting perspective: consumers could begin purchasing games knowing they're buying the platform/creative assets and that they will have to make micropayments for shorter-form content. Already being done with DLCs on major titles, but it could alter the way people think about the games they purchase.

Last, but certainly not least, is how HLS provides the publisher with a unique opportunity when it comes to in-stream ad insertion. Recall how HLS is a stream of ten-second segments of video; those segments can be created in such a way that a video ad can be injected into the content stream so that it plays out seamlessly for the viewer. The viewing experience is basically identical to watching a commercial on broadcast TV.

The company is an ad-matching service that's based on the idea that people will sit through Web video ads to get a reward like a coupon or discount from the brand.  Founded in 2009, AdGenesis is announcing today that it has linked up with newspaper insert Parade, which it hopes will be the first of many publishers to white-label the service. The way it works: The consumer signs up for the service on Parade.com, where it's called Parade Video Rewards. When she meets the criteria of a participating advertiser based on buying habits she's shared, she gets an e-mail containing a link to the video ad (typically a 15- or 30-second ad) on the host's site. Once she verifies that she's watched the ad, she gets a reward, at which point the advertiser is also charged. The partner site gets traffic and a cut of the ad revenue.

"Apple won't give publishers the names, addresses and billing information for iPad readers, but Zinio does.

Outbrain, a New York-based starteup, is a content recommendation engine that steers web readers to other stories within the site or to other sites that are relevant to the article they're reading, but the business is built on paid distribution, where big publishers such as Slate, USA Today and Conde Nast, which have all been using Outbrain's technology, pay to have articles show up on another site. As an example, Slate might pay to have a link to one of its articles appear under a USA Today story as long as the content is relevant.

This concept hits on so many high level ideas: branded entertainment, tablet advertising, video commerce, curation, etc. It will be interesting to see how it performs.

Blog post by the girl that's made all the money from selling her e-book on Kindle and bypassing the traditional publishing model.

A recent study published by AVG, an Internet security company, found that 92 percent of American children have an online presence by the time they are 2. One third of mothers in the United States said that they had posted pictures of their newborns online, and 34 percent of American mothers had posted sonograms of their babies in the womb. According to the AVG study, American mothers are more likely to post pictures of their children online than mothers in any other country.

Hellooooooooo iPad. Case study on effectiveness of iPad ads for Sports Illustrated vs. its print ads. 

In line with our ideas about video-sharing following the same path as photo-sharing - casualization 

Amazon is blocking access to its database by Lendle, which connects people that want to share their ebooks with others.