Users who follow The New Yorker magazine through iPad social reader Flipboard will start noticing advertising as part of the mix. The ads, beginning with a campaign by American Express, are part of a deal with the magazine's publisher, Condé Nast, which will be working with Flipboard on ads for Wired and Bon Appétit and other titles over the course of the year.
Great example of the use of a QR code in combination with a print ad. Reporters Without Borders published four different print ads. People where ask to scan the QR code at the bottom of the ad and place their iPhone on the mouth of the person. Is isn't the mouth of the person on the photo who speak but a journalist speaking about what is happening in Libya, Iran or Russia.
The company released this to journalists to help them with "finding sources, verifying facts, publishing stories, promoting your work and yourself -- and doing all of it faster and faster all the time."
150MM ad blocking users and growing (5% of web users). 36% of web traffic is fake (WSJ) and about 60% of online video ads are non-viewable. Whos's left?