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Ivy Chang

7 Predictions For Online Video In 2012 - SocialTimes.com - 0 views

socialtimes.com/or-online-video-in-2012_b87078

2012 predictions online video ugc social tv

shared by Ivy Chang on 04 Jan 12 - No Cached
  • Ivy Chang on 04 Jan 12
     
    1. online video will become a must for brands and businesses 2. we'll see a shift from UGC to professional content 3. we'll sit through more online video ads than ever 4. online video will become more social 5. producing quality content will be easier than ever 6. people will start taking copyright seriously 7. online video WON'T kill TV
Simeon Spearman

P&G Increases Online Branded Content - PSFK - 0 views

www.psfk.com/...es-online-branded-content.html

brand entertainment social ugc

shared by Simeon Spearman on 24 May 11 - No Cached
  • Simeon Spearman on 24 May 11
     
    P&G's LifeGoesStrong.com as an alternative path to branded content than soap operas.
John Rich

Extreme exposure: Inside GoPro's burgeoning media empire - 0 views

www.engadget.com/...gopro-media-business

OTT Iot media entertainment UGC

shared by John Rich on 30 May 14 - No Cached
  • John Rich on 30 May 14
     
    Hmm, could every brand that makes something that can create or view content become a OTT player?
Simeon Spearman

7 Hilarious Translations Of Twin Baby Boys Having A Conversation - SocialTimes.com - 0 views

socialtimes.com/-baby-boys-translations_b54896

online video weekly

shared by Simeon Spearman on 01 Apr 11 - No Cached
  • Simeon Spearman on 01 Apr 11
     
    I know this isn't linked to a campaign, but the idea of "caption contests" etc for UGC could be a path toward crowdsourcing advertising copywriting. 
  • Simeon Spearman on 04 Apr 11
     
    Crowdsourcing, writing, insight; Rorschach advertising - let the audience define the meaning of the content
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