Malls Pitched at Hispanics Taking Off | The Big Tent - Advertising Age - 9 views
-
Lina Goens on 10 Sep 13Not only is this a great way to reach a greater target market but also bring to light the culture of hispanics to those who aren't familiar with it. I wonder how many more will be built and if there could be "too much of a good thing", but it seems to be doing well for now. It seems to be implying and mostly Mexican traditions so it would be interesting to go and see what other cultures are incorporated.
- ...3 more comments...
-
meganbos on 11 Sep 13I lived in Mexico for an extended period of time when I was in high school and the hispanic culture thrives around the "plaza culture". In Mexico, being together and out of the house is part of their culture- walking at night, dancing, or just hanging out in the plaza is where most of their social life occurs. Cities and towns are build around their plazas. In the United States we do not maintain this aspect, our plaza would be comparable to sitting on our couch watching TV after work- where instead they go out into the community. Altering the setup and store hours encourages and brings the Hispanics back to their roots but also can provide the neighbor hood with some education in diversity and really great foods and products that they may not have been aware of before.
-
Sarah Wesp on 12 Sep 13Not only is it a great way for the Hispanic population to connect and revisit their roots like others had said, but what a great way for people from different backgrounds/cultures to have the opportunity to shop at a Hispanic market without having to travel out of the country. I think this is wonderful!