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Growth Hacking: An Alternative Way To Build A Massive Social Presence - 0 views

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    An interesting blog post by Ian Cleary, April 2014, Razor Social, to improve websites for conversions (among other related topics) Tools for driving traffic and converting viewers 1. Landing Page Tools--Lead Pages is a software 2. Analytics software 3. Marketing automation software 4. Competitor research tools 5. Content sharing tools
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On Finding Entrepreneurial Spirit - 0 views

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    "Something successful entrepreneurs should aim to have: Conviction. Being an entrepreneur is not the easy road to success. Sure, you're your own boss-making the conversation in which you ask for a raise far less awkward-but the hours are long, the market always crowded, the naysayers plenty. There will be discouraging news. But the ability to stand behind your decisions is essential. No one else can tell you what you want for your company, and don't let them try. Drive. As an entrepreneur, time is not on your side. The best-laid plans are those that are executed as swiftly as possible. Don't sit on an idea or wait until you've had a chance to "sleep on it." Act now. Innovation. The original brainchild might have been the thing that got you excited enough to take the leap into entrepreneurship. But longevity will depend on continually coming up with new ideas, from products to ways to market them to which audiences to target. Not all of these ideas will be winners. But having them is not optional. Inspiration. You may be your only employee. Or you might have a team that looks to you to engage them, foster their talents, and involve them in the bigger picture. Those employees who feel excited about, and part of, the overall vision will be encouraged to grow alongside you, and work hard for you. Focus. Establish your daily, weekly, quarterly goals and go after them. Connect dots on a daily basis. Avoid distractions, and distracting people. Independence. It's a lonely road, entrepreneurship. Though your goal is to foster community within your company, there will be days when you wish everyone else would be willing to work as hard as you are, to want it as much as you do. But realize that your company's success does mean more to you than it does to anyone else. Be willing to go the road alone on those days when everyone else has seemingly pulled off for lunch. That's what'll make the difference."
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Social Media Marketing Ranks High With Female Entrepreneurs | Fox Small Business Center - 1 views

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    ""Women small business owners are not just more optimistic about their own businesses, they're also more bullish about the prospects for female entrepreneurs who are just starting out," said Billie Dragoo, national board chairwoman of the National Association of Women Business Owners. "With a positive outlook and strong entrepreneurial spirit, women business owners continue to be a driving force of our economy." The research also gauged how female business owners are using social media to help grow their companies. While 85 percent of the women surveyed believe social media is important for building customer relationships, only 67 percent currently use social media to connect with customers. The study found that just 25 percent of female business owners are posting on social media at least once a day, with 23 percent rarely posting at all. When they do use social media, LinkedIn, Facebook and YouTube are the preferred platforms."
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15 Types of Content That Will Drive You More Traffic - 0 views

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    "Content marketing is more than writing blogs. Way more. If you're just getting involved in content marketing, the first thing you need to do is launch your blog and start writing. Then, when your blog is established and purring along, try throwing in a new type of content. I predict that you'll immediately see a difference - fresh traffic, targeted visitors, higher conversion rates, and better SEO."
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Tech Startups See Gold In Aging Boomers - Next Avenue - 0 views

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    Interesting article by Megan Hughes, March 23, 2015 on how inventers are racing to meet the needs of baby boomers with personal behavior tracking/assessment devices (Fitbit and others) to help boomers enjoy good health for as long as possible. Boomers are afraid of losing their independence according to market assessments that drive new tech development for this age group.
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Rachel Happe - How To Drive Even More Engagement. - 0 views

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    A really wonderful look at community engagement--how to measure, make it happen, etc. Rachel Happe, Community Roundtable.
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Why Blog? The Benefits of Blogging for Business - 0 views

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    Great blog post by Corey Erldon on why blogging is good, Hubspot, November 6, 2013.
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There's no app for good teaching | ideas.ted.com - 0 views

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    8 ways to think about tech in ways that actually improve the classroom by Laura Moorhead from ideas.ted.com. Although geared toward k-12, this has some good advice for teachers such as not co-opting the social media most used for personal connections and fun (FB), no app is going to do everything, sharing ones passion and exploration with students is a good thing, and bringing in social learning is key - let the students explore and help each other. The technology and apps should support them to do this, not drive the content.
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Open Educational Resources: What K-12 Officials Need to Know - Marketplace K-12 - Educa... - 0 views

  • use and share open educational materials, which are basically defined as free resources created on a license that allows users to share, revise, and repurpose them as they see fit.
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    blog post by Sean Cavanagh, 6/19/15, EdWeek, with very interesting Prezi with sources for momentum in school districts to adopt Open Educational Resources (OERs) and how long it takes to make the shift. It doesn't save much money--they project $500,000 in savings over a ten year period if the district doesn't regularize and buy textbooks--in districts with $200 million annual budgets; need to do more research on why they choose OER. Do know that two huge OER interests are driving development of these resources but aside from that?
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ChangSchoolTalks 2015: Stephen Downes - YouTube - 0 views

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    Great talk by Stephen Downes about personal learning in a networked world: what it is, what it is not, the difference between collaboration and cooperation, and how trends by younger students are driving change. He poses that there is no one model that is successful - it is up to the learner to devise their own purpose and methods.
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elearn Magazine: Creating Instruction for Ubiquitous Learners: Three paradigm shifts th... - 0 views

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    Article by Timothy Stafford, November 2014, eLearn Magazine. Reports on study of 25 instructional designers who had at least three years of experience in p.i. design and one year of implementing social media into their instructional design platforms. Most interesting to me is the equal weight given to 3 learning theories to drive design and very broad definition of social media (which I agree with). Conclusion "Learning is shifting, but in many ways it is the foundations of learning that are having the most profound effect on contemporary instructional designers. Defining social media, digital literacy and learning, knowing, and expertise are only the tip of the iceberg for the future of learning within digital environments."
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Great Leadership Isn't About You - John Michel - Harvard Business Review - 0 views

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    article by John Michel, August 22, 2014. Like this excerpt: "The lesson Washington's profoundly positive example teaches is that leading people well isn't about driving them, directing them, or coercing them; it is about compelling them to join you in pushing into new territory. It is motivating them to share your enthusiasm for pursuing a shared ideal, objective, cause, or mission. In essence, it is to always conduct yourself in ways that communicates to others that you believe people are always more important than things."
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5 Factors driving Modern Workplace Learning - Modern Workplace Learning Magazine - 0 views

  • 5 – THE EMERGING GIG ECONOMY The emerging Gig Economy means that there is no longer such a thing a job for life.-  in fact, for most individuals this means they are going to have a life of jobs. One estimate is that current students will have more than 10 jobs by the time they are 38. Companies are also going to be seeing a growing contingent workforce (made up of freelancers, independent professionals and temporary contract workers). Research from Ernst and Young shows that two in five organisations expect to increase their use of the contingent workforce by 2020. This means that people are going to be recruited WITH the skills to do a job; not recruited AND THEN trained to do the job. So if employees want to stay in a company they will therefore need to keep their skills up to date themselves. But in fact, supporting individuals to do just this will actually be beneficial to the organisation as it will reduce the costs of recruitment, So this means helping individuals organize and manage their own professional self-development inline with organizational objectives to achieve a  new level of performance.
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    great article on 5 drivers changing modern workplace learning
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The 5 secrets of great nonprofit storytelling - Empower Nonprofits - 0 views

  • Tell the story of one personEngage all 5 sensesBe explicit with emotionsUse structure to create and hold tensionEvoke the emotions that drive action
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    five tips by Jeremy B. Koch on storytelling effectively to engage listeners in your nonprofit
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Fix Your Social Media Strategy by Taking It Back to Basics - 0 views

  • Identify your business objectives and target market. Also cons
  • narrowly define whom you want to listen to and communicate with.
  • Create social media content that drives engagement. What is your target consumer looking for? Social
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    good article on using social media to achieve goals
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Sebastian Thrun and Udacity: Distance learning is unsuccessful for most students. - 0 views

  • The problem, of course, is that those students represent the precise group MOOCs are meant to serve. “MOOCs were supposed to be the device that would bring higher education to the masses,” Jonathan Rees noted. “However, the masses at San Jose State don’t appear to be ready for the commodified, impersonal higher education that MOOCs offer.” Thrun’s cavalier disregard for the SJSU students reveals his true vision of the target audience for MOOCs: students from the posh suburbs, with 10 tablets apiece and no challenges whatsoever—that is, the exact people who already have access to expensive higher education. It is more than galling that Thrun blames students for the failure of a medium that was invented to serve them, instead of blaming the medium that, in the storied history of the “correspondence” course (“TV/VCR repair”!), has never worked. For him, MOOCs don’t fail to educate the less privileged because the massive online model is itself a poor tool. No, apparently students fail MOOCs because those students have the gall to be poor, so let’s give up on them and move on to the corporate world, where we don’t have to be accountable to the hoi polloi anymore, or even have to look at them, because gross.
  • SG_Debug && SG_Debug.pagedebug && window.console && console.log && console.log('[' + (new Date()-SG_Debug.initialTime)/1000 + ']' + ' Bottom of header.jsp'); SlateEducationGetting schooled.Nov. 19 2013 11:43 AM The King of MOOCs Abdicates the Throne 7.3k 1.2k 101 Sebastian Thrun and Udacity’s “pivot” toward corporate training. By Rebecca Schuman &nbsp; Sebastian Thrun speaks during the Digital Life Design conference on Jan. 23, 2012, in Munich. Photo by Johannes Simon/Getty Images requirejs(["jquery"], function($) { if ($(window).width() < 640) { $(".slate_image figure").width("100%"); } }); Sebastian Thrun, godfather of the massive open online course, has quietly spread a plastic tarp on the floor, nudged his most famous educational invention into the center, and is about to pull the trigger. Thrun—former Stanford superprofessor, Silicon Valley demigod, and now CEO of online-course purveyor Udacity—just admitted to Fast Company’s openly smitten Max Chafkin that his company’s courses are often a “lousy product.” Rebecca Schuman Rebecca Schuman is an education columnist for Slate. Follow This is quite a “pivot” from the Sebastian Thrun, who less than two years ago crowed to Wired that the unstemmable tide of free online education would leave a mere 10 purveyors of higher learning in its wake, one of which would be Udacity. However, on the heels of the embarrassing failure of a loudly hyped partnership with San Jose State University, the “lousiness” of the product seems to have become apparent. The failures of massive online education come as no shock to those of us who actually educate students by being in the same room wit
  • nd why the answer is not the MOOC, but the tiny, for-credit, in-person seminar that has neither a sexy acronym nor a potential for huge corporate partnerships.
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    Slate article by Rebecca Schuman, November 19, on why MOOCs a la Udacity do not work except maybe for people who are already privileged, enjoy fast access to the Internet, have good study habits and time management skills, and time to craft their schedules to fit in MOOCs among other assets/strengths.
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Let's Embrace Our Open-Source Overlords: Associations Now - 0 views

  • Open-source software often gets derided for its downsides—maintenance concerns, the need for development resources, concerns about security—but its huge transparency and collaboration benefits typically get missed.
  • (It’s worth noting that you may be using open-source software without realizing it: Most major content management systems, including WordPress and Drupal, are based on open-source code bases. Not that you’d immediately think of them in that context.)
  • Open source tends to follow current standards. The reason Mozilla Firefox gained so much momentum on Microsoft’s Internet Explorer about a decade ago has everything to do with programming strategy. IE, being proprietary and without much competition, didn’t have a reason to keep innovating quickly. Firefox, on the other hand, was in a spot to iterate relatively quickly and drive online development—and when Google Chrome came into the picture, this process moved even faster. This is true of a lot of open-source software. It can ensure you’re working with this year’s model.
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    good article on value of open source software by Ernie Smith, Associaitons Now, June 16, 2015
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Big Data Enables Companies and Researchers to Look into the Future - SPIEGEL ONLINE - 0 views

  • The expression "Big Brother" has become dated. Experts would seem to have reached consensus on the term "Big Data" to describe the new favorite topic of discussion in boardrooms, at conventions like Berlin's re:publica last week, and in a number of new books. Big Data promises both total control and the logical management of our future in all aspects of life.
  • New is the way companies, government agencies and scientists are now beginning to interpret and analyze their data resources. Because storage space costs almost nothing nowadays, computers, which are getting faster and faster, can link and correlate a wide variety of data around the clock. Algorithms are what create order from this chaos. They dig through, discovering previously unknown patterns and promptly revealing new relationships, insights and business models. Though the term Big Data means very little to most people, the power of algorithms is already everywhere. Credit card companies can quickly recognize unusual usage patterns, and hence automatically warn cardholders when large sums are suddenly being charged to their cards in places where they have never been. Energy companies use weather
  • According to official figures, since the Swedish capital Stockholm began using algorithms to manage traffic, drive times through the city's downtown area have been cut in half and emissions reduced by 10 percent. Online merchants have recently started using the analyses to optimize their selling strategies. The widespread phrase "Customers who bought this item also bought …" is only one example of the approach.
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    Beginning of a series on big data, algorithms, and some consequences by Martin Muller, Marcel Rosenbach, and Thomas Schulz in Spiegel Online International, May 17, 2013
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What Nonprofit CEOs and Trustees Do the Best Job Leading on Social Media Channels? | Be... - 0 views

  • Leading on social media requires nonprofit CEOs and their staff, even Trustees, to master basic digital communications skills that allow them to engage directly with stakeholders as themselves, in their own voices.
  • Nonprofit leaders need to cultivate and hone a personal brand that is human, yet professional. &nbsp;To be effective, it should be closely aligned with the organization’s goals, objectives, and audiences.
  • Nonprofit leaders need to use social media to drive conversations online and offline, influence others, and shape perceptions.
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    nice post by Kanter on nonprofit leaders using social media authentically and effectively
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Why Google's Best Leaders Aren't Stanford Grads With Perfect SATs | Inc.com - 0 views

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    article by Walter Chen, Inc. Excerpt: "The most important character trait of a leader isn't where she went to school or her IQ. It's one that you're more likely to associate with a boring person than a Silicon Valley star: predictability. The more predictable you are, day in and day out, the better." The article It isn't as much about predictability as it is leaders establishing clear direction and getting out of the way of employees to work autonomously in making the goals/vision come true. All backed up by big data that has changed Google's hiring practices.
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