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Fascinating article on Baylor research on how internal social networking sites supported and managed within the workplace helps newcomers (younger people usually) to connect and learn from each other, interact directly with more senior people, and inadvertently cause problems for middle managers who did not want to mentor new hires and who did not necessarily have the social/technology proficiencies to participate in the SNS, Science Daily, 1/29/2013. Their conclusions showed that a "company can improve morale and reduce turnover." Researchers are Hope Koch, Baylor, Dorothy Leidner, Ph.D., Ferguson Professor of Information Systems at Baylor; and Ester Gonzalez from Washington State University. Excerpt: he study centered on a financial institution's efforts to reduce IT employee turnover by starting a social and work-related online networking site. Under the supervision of executives, the IT new hires developed and managed the site's content. Since most new hires had moved hundreds of miles to start their new jobs with the institution, they initially used the social pages as an introduction to the community. After a year or so with the organization, the more senior new hires began using the system to acclimate and mentor incoming new hires. All study respondents worked in the institution's IT department and included new hires, middle managers and executives. With less than three years of experience, most new hires and interns were men between 21 and 27 years old. The middle managers and executives were baby boomers or members of generation X. The internal social networking site helped the new hires build social capital in several ways, according to Koch. "It gave them access to people who could provide useful information and new perspectives and allowed them to meet more senior new hires and executives. These relationships set the new hires at ease during work meetings, helped them understand where to go for help and increased their commitment to the financial

five tips by Jeremy B. Koch on storytelling effectively to engage listeners in your nonprofit