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anonymous

The Surprising Words That Get Content Shared on Social Media - 0 views

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    "Did you know that the words you use within your content could drastically affect how much social media traffic you get? For example, if you want more Facebook traffic, then using words like "when," "tell us," "submit," "deals," and "discounts" can help you get more shares, likes and traffic to your site. On the other hand, if you use the words "contest," "promotion," or "coupon" on Facebook, you'll actually get fewer shares and likes and less traffic."
anonymous

7 Killer Strategies for Unlimited Traffic | BuzzBlogger.com - How to Increase Traffic a... - 1 views

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    "In this article, I'm going to share with you 7 killer traffic strategies for attracting thousands of visitors to your website each and every week. They include: High-Profile Article Marketing Forum Marketing Ebook Syndication Video Marketing Viral Pushes Ad Swaps Paid Advertising"
anonymous

Why Are You Still Skeptical That Pinterest Can Work For You? - Copyblogger - 0 views

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    "Pinterest, with its 70 million users, is driving an avalanche of referral traffic to websites and blogs. Right now, Pinterest drives more referral traffic than Twitter, StumbleUpon, Reddit, YouTube, LinkedIn, and Google+ … combined. And contrary to popular belief, maybe contrary to even your belief, that traffic is converting … because many pinners use the site specifically for product and content discovery. (Get ready for some compelling stats about this in a minute.) This makes Pinterest a powerful tool for ecommerce."
anonymous

15 Types of Content That Will Drive You More Traffic - 0 views

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    "Content marketing is more than writing blogs. Way more. If you're just getting involved in content marketing, the first thing you need to do is launch your blog and start writing. Then, when your blog is established and purring along, try throwing in a new type of content. I predict that you'll immediately see a difference - fresh traffic, targeted visitors, higher conversion rates, and better SEO."
Doris Reeves-Lipscomb

This is the Future of Work...and What It Means for Your Career | Sallie Krawcheck | Lin... - 0 views

  • First, get past the mourning
  • the key traits for success will be curiosity, an open-mindedness, an intellectual flexibility, an interest in understanding others’ perspectives.
  • Secondly, to successfully navigate a world of such change, you have to embrace a certain intellectual discomfort and a willingness to fail.
  • ...1 more annotation...
  • t it’s important to “play in traffic.
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    good essay by Sallie Krawcheck on changing careers, leadership traits, getting in the traffic to understand the industry you are moving into, etc.
Doris Reeves-Lipscomb

Pinterest: Why Your Company Should Take An Interest - The BrainYard - - 0 views

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    Explores value of Pinterest for business, Donston-Miller, March 6, 2012. Pinterest users are heavily women and younger (ages 25-44) Assessment: "Companies are finding themselves challenged to effectively marshal their externally facing social networking efforts, and most are likely focusing on Facebook and Twitter. So, with resources at a premium, should your company be paying attention to upstart social network Pinterest right now? The short answer is yes." Pinterest experiencing huge growth and now drives more traffic to Real Simple website than Facebook does. Caveat: Pinterest user boards overwhelmingly focus on food, fashion, home decor, and hobbies, things that are visual and usually visually appealing. "Pinterest is best used to inspire or remind... looking at capitalizing on Pinterest as a gift registry ...even if your company doesn't make or promote something highly visual ...it probably has something that can be visualized and put into context... data ...house infographics--things like data sets, visualization of data.... even with something like a technology company, there are always ways to visualize information in an engaging way."
Doris Reeves-Lipscomb

Information Diet | Video: Let's Start the Whole News Movement - 0 views

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    video (18 minutes) by Clay Johnson, February 2012, hyping his book The Information Diet. Goes to food analogies again and again--pizza tastes better than broccoli--and abundance of entertainment, affirmation, and fear is secret pact between customer and media producers online. What is it that people want? What we tell them through our clicks and searches is that we want to be right acc: to Johnson. AP story--poll economic worries pose new snag for Obama. On Fox news, it says that Obama has big problem with white women. They changed headline and reduced story by 600 words, taking out everything positive about his work. They know that readers will read something negative about president. "Opinion tastes better than news." How AOL should make its editorial decisions--they want to spend no more than $84 on a piece of content. How they decide: traffic potential (using SEO to find out what people are searching for--no one is searching for Pentagon Papers or broccoli); bottom of list is editorial integrity because it is market inefficiency. Believes that we are living in land of info abundance where we want to be affirmed, not told the truth. SEOs complete the inquiry to present tabloid types of info that attract us and distract us and misinform us. Our clicks lead to poor information diets, a disease. Make a whole news movement, a slow news movement, demand that media change. We as readers need to upgrade. information over-consumption, not overload enable infoveganism--eat food, not too much, real food at bottom of food chain. 2. Use source material--show your work. 3. Let me pay you for ad free experience. 4. Content is not a commodity (for news producers)
anonymous

9 Ways to Make Your First Online Sale From Your Corporate Blog - 0 views

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    "I learned this the hard way with KISSmetrics. When we first started our blog, we were quickly able to get it to over 100,000 visitors a month, but we weren't generating any extra sales from that traffic. In fact, we weren't generating any sales at all. Because of blogging costs, I had no choice but to figure out how to make it a profitable channel. I did the same for a handful of other corporate blogs and learned a few tricks that can help any blog convert visitors into customers. Here are 9 ways you can get your first online sale from your corporate blog:"
anonymous

What Type of Content Gets Shared the Most on Twitter? - 0 views

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    "Have you ever wondered what type of content you should be creating for Twitter? Whether it is blog posts, quotes, memes, there has to be a content type that helps your traffic and branding more than other types of content, right?"
Doris Reeves-Lipscomb

13 Ethical Ways to Increase Your Site's Search Traffic - 0 views

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    Good reminders of what Lyn has been saying about what we need to do with WLS blog
Doris Reeves-Lipscomb

Growth Hacking: An Alternative Way To Build A Massive Social Presence - 0 views

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    An interesting blog post by Ian Cleary, April 2014, Razor Social, to improve websites for conversions (among other related topics) Tools for driving traffic and converting viewers 1. Landing Page Tools--Lead Pages is a software 2. Analytics software 3. Marketing automation software 4. Competitor research tools 5. Content sharing tools
Doris Reeves-Lipscomb

Hey BuzzFeed, Search Traffic is Doing Just Fine - Define Media Group - 0 views

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    Post by Marshall D. Simmonds, February 6, 2014, on why SEO "organic" searches still bring in more site visits than social linkages (Twitter, Facebook, etc.). to a website.
Lisa Levinson

2014 Internet Trends - Kleiner Perkins Caufield Byers - 0 views

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    Full report by Mary Meeker from KPCB May 2014. Chock full of data, graphs, charts of internet use, trends, devices. According to the data, internet growth is slow, smartphones had strong growth but it is slowing, tablets had a 52% early stage rapid growth, and mobile data traffic is a +81% accelerating growth with video the strongest driver. The near future is in tablet and mobile technology, not internet and pc use.
Doris Reeves-Lipscomb

No Blog Traffic? Here's a Simple Strategy to Seduce Readers and Win Clients - Copyblogger - 0 views

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    Copyblogger post by Henneke Duistermaat, July 2014. "Follow these steps: Over the next five days, block 30 minutes for reviewing your blog. On day one, create a profile of your favorite fan. On day two, write down your blog purpose and discover why your fans come to your blog. On day three, think about your favorite fan and write down at least 30 blog topics that he'd love to read. On day four, review your blog promotion strategy. How can you reach more people in the time available to you? Which activities can you cut? How can you experiment? On day five, consider your email strategy. How can you build a closer relationship with the fans on your list?"
Doris Reeves-Lipscomb

Why Blog? The Benefits of Blogging for Business - 0 views

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    Great blog post by Corey Erldon on why blogging is good, Hubspot, November 6, 2013.
Doris Reeves-Lipscomb

Anatomy of a Winning LinkedIn Publisher Post - Career Pivot - 0 views

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    blog post by Marc Miller, November 5, 2014, on how LinkedIn Publisher Post expands the number of viewers for blog posts. One of his blog posts published on LinkedIn was picked up and used by LinkedIn Pulse Channel Careers Next Level which generated 14,000 views and drove a lot of traffic to his website.
Doris Reeves-Lipscomb

Big Data Enables Companies and Researchers to Look into the Future - SPIEGEL ONLINE - 0 views

  • The expression "Big Brother" has become dated. Experts would seem to have reached consensus on the term "Big Data" to describe the new favorite topic of discussion in boardrooms, at conventions like Berlin's re:publica last week, and in a number of new books. Big Data promises both total control and the logical management of our future in all aspects of life.
  • New is the way companies, government agencies and scientists are now beginning to interpret and analyze their data resources. Because storage space costs almost nothing nowadays, computers, which are getting faster and faster, can link and correlate a wide variety of data around the clock. Algorithms are what create order from this chaos. They dig through, discovering previously unknown patterns and promptly revealing new relationships, insights and business models. Though the term Big Data means very little to most people, the power of algorithms is already everywhere. Credit card companies can quickly recognize unusual usage patterns, and hence automatically warn cardholders when large sums are suddenly being charged to their cards in places where they have never been. Energy companies use weather
  • According to official figures, since the Swedish capital Stockholm began using algorithms to manage traffic, drive times through the city's downtown area have been cut in half and emissions reduced by 10 percent. Online merchants have recently started using the analyses to optimize their selling strategies. The widespread phrase "Customers who bought this item also bought …" is only one example of the approach.
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    Beginning of a series on big data, algorithms, and some consequences by Martin Muller, Marcel Rosenbach, and Thomas Schulz in Spiegel Online International, May 17, 2013
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