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dr tech

Is your friend getting a cheaper Uber fare than you are? | Arwa Mahdawi | Opinion | The... - 0 views

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    "Personalized pricing, which is also known as price discrimination or price optimization, depending on whether you're an economist or an online marketer, is a growing trend. According to a recent Deloitte and Salesforce report, 40% of brands that currently use AI to personalize the customer experience have used it to tailor pricing and promotions in real time. "
dr tech

Uber knows you're more likely to pay surge prices when your phone is dying - 0 views

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    "Uber knows when your phone battery is running low because its app collects that information in order to switch into power-saving mode. But Chen swears Uber would never use that knowledge to gouge you out of more money. "We absolutely don't use that to kind of like push you a higher surge price, but it's an interesting kind of psychological fact of human behavior," Chen said. Uber's surge pricing uses a proprietary algorithm that accounts for how many users are hailing rides in an area at a given time. Customers are apparently less willing to believe that when the multiplier is a round number like 2.0 or 3.0, which seems more like it could have been arbitrarily made up by a human."
dr tech

Admiral to price car insurance based on Facebook posts | Technology | The Guardian - 0 views

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    "Admiral Insurance will analyse the Facebook accounts of first-time car owners to look for personality traits that are linked to safe driving. For example, individuals who are identified as conscientious and well-organised will score well. Facebook forces Admiral to pull plan to price car insurance based on posts Read more The insurer will examine posts and likes by the Facebook user, although not photos, looking for habits that research shows are linked to these traits. These include writing in short concrete sentences, using lists, and arranging to meet friends at a set time and place, rather than just "tonight"."
dr tech

Hands on with India's £3 smartphone - BBC News - 0 views

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    "Ringing Bells also plans to sell other more expensive handsets - ranging in price up to about $100 (£75) - at a profit. But, with just over a week to go until Freedom 251's launch, critics remain unconvinced. "I find it difficult to believe that any sort of phone can be manufactured for 251 rupees, so it's difficult to see what kind of business model they have," says Pranav Dixit, a tech expert at the news site Factor Daily."
dr tech

Google's 'Pay Per Gaze' and the Future of Connected Advertising - 0 views

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    "While Google has played down the notion of rolling out anything soon (it will take years until Glass builds up enough users to make it worthwhile), marketers can't stop buzzing about the possibility of paying for ads in the physical world based on user engagement and reactions. The patent even details how a device like Google Glass could infer a user's emotional response to an ad - whether they were happy, sad or indifferent - and adjust pricing accordingly."
idonotknowyet

New Chromecast and Chromecast Audio dongles take on games and music (Wired UK) - 0 views

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    Google is never giving up on developing their tech- devices whether its successful or not. Google ought to making a new difference to their old headphones so that they made it suitable for both audio and video consumption.Although they have succeeded in developing such headphones with a cheap price yet they made it only completable with two TV companies
dr tech

8 Skilled Jobs That May Soon Be Replaced by Robots - 0 views

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    "Unskilled manual laborers have felt the pressure of automation for a long time - but, increasingly, they're not alone. The last few years have been a bonanza of advances in artificial intelligence. As our software gets smarter, it can tackle harder problems, which means white-collar and pink-collar workers are at risk as well. Here are eight jobs expected to be automated (partially or entirely) in the coming decades. Call Center Employees call-center Telemarketing used to happen in a crowded call center, with a group of representatives cold-calling hundreds of prospects every day. Of those, maybe a few dozen could be persuaded to buy the product in question. Today, the idea is largely the same, but the methods are far more efficient. Many of today's telemarketers are not human. In some cases, as you've probably experienced, there's nothing but a recording on the other end of the line. It may prompt you to "press '1' for more information," but nothing you say has any impact on the call - and, usually, that's clear to you. But in other cases, you may get a sales call and have no idea that you're actually speaking to a computer. Everything you say gets an appropriate response - the voice may even laugh. How is that possible? Well, in some cases, there is a human being on the other side, and they're just pressing buttons on a keyboard to walk you through a pre-recorded but highly interactive marketing pitch. It's a more practical version of those funny soundboards that used to be all the rage for prank calls. Using soundboard-assisted calling - regardless of what it says about the state of human interaction - has the potential to make individual call center employees far more productive: in some cases, a single worker will run two or even three calls at the same time. In the not too distant future, computers will be able to man the phones by themselves. At the intersection of big data, artificial intelligence, and advanced
dr tech

When Wall Street and Silicon Valley come together - a cautionary tale | Comment is free... - 0 views

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    "Teatreneu's administrators found an ingenious solution: partnering with the advertising agency Cyranos McCann, they fitted the back of every seat with fancy tablets that can analyse facial expressions. Under the new model, visitors enter the club for free but have to pay 30 cents for every laugh recognised by the tablet - with a cap of €24 (or 80 laughs) per show. A mobile app makes it easier to complete the payment; the overall ticket prices have reportedly gone up by €6. As a bonus, you can also share your smiling selfie with friends: the path from funny to viral has never been shorter."
dr tech

Senior machine learning scientist quits Google over plan to launch censored Chinese sea... - 0 views

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    "Jack Poulson was a senior research scientist at Google whose work on machine learning work was used to improve Google's search results; now he's quit the company over its Project Dragonfly, a once-secret plan to launch a censored Chinese search engine; Poulson called the move a "forfeiture of our values." Tech companies find it hard to qualify skilled engineers at any price, and machine learning specialists are especially prize, commanding salaries of $1MM/year or more. "
dr tech

Together we can thwart the big-tech data grab. Here's how | John Harris | Opinion | The... - 0 views

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    "Blockchain technology has also opened the way to new models whereby endless micropayments can be made in return for particular online services or content; and, if people voluntarily allow elements of their data to be used, rewards can flow the other way. Here perhaps lies the key to a system beyond the current, Google-led model, in which services appear to be free but the letting-go of personal data is the actual price."
dr tech

Ban Facial Recognition in Stores - 0 views

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    "Imagine a store showing you targeted advertising based on the products you look at but never buy - or even personalized pricing based on a perception of your income once they've identified you. Or a store scanning the faces of everyone approaching the building, barring anyone with a criminal record from entering. These nightmare scenarios are terrifying precisely because they are so plausible."
dr tech

Germany seizes US$60 million of bitcoin - now, where's the password? - CNA - 0 views

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    "Bitcoin is stored on software known as a digital wallet that is secured through encryption. A password is used as a decryption key to open the wallet and access the bitcoin. When a password is lost the user cannot open the wallet. The fraudster had been sentenced to more than two years in jail for covertly installing software on other computers to harness their power to "mine" or produce bitcoin. When he went behind bars, his bitcoin stash would have been worth a fraction of the current value. The price of bitcoin has surged over the past year, hitting a record high of US$42,000 in January. It was trading at US$37,577 on Friday, according to cryptocurrency and blockchain website Coindesk."
dr tech

Facebook has made it easier than ever to profit off teen girls' insecurity - 0 views

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    "As adolescents and young adults fled Facebook for platforms like Instagram and Snapchat, Facebook knew its long-term survival depended on winning over that demographic. But the savvy business move had a different, less public price tag. Caught up in recommendations from a powerful algorithm designed to keep them engaged, some teen girls found Instagram worsened their body image, according to a new Wall Street Journal investigation. Users even pinned feelings of increased depression, anxiety, and suicidal thinking on the app."
dr tech

Why you and I will pay the price for the next big cybersecurity crisis | John Naughton ... - 0 views

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    "Virtually every company and organisation now has - indeed has to have - an online presence. But many still take only rudimentary cybersecurity precautions and are sitting ducks for hackers. For most of companies, that's a matter for them and their boards of directors - it's their lookout if a ransomware attack makes them insolvent."
dr tech

How a Secret Rent Algorithm Pushes Rents Higher - ProPublica - 0 views

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    "To arrive at a recommended rent, the software deploys an algorithm - a set of mathematical rules - to analyze a trove of data RealPage gathers from clients, including private information on what nearby competitors charge. For tenants, the system upends the practice of negotiating with apartment building staff. RealPage discourages bargaining with renters and has even recommended that landlords in some cases accept a lower occupancy rate in order to raise rents and make more money. One of the algorithm's developers told ProPublica that leasing agents had "too much empathy" compared to computer generated pricing."
dr tech

Big Tech Struggles to Turn AI Hype Into Profits - WSJ - 0 views

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    "Generative artificial-intelligence tools are unproven and expensive to operate, requiring muscular servers with expensive chips that consume lots of power. Microsoft MSFT -0.43%decrease; red down pointing triangle , Google, Adobe and other tech companies investing in AI are experimenting with an array of tactics to make, market and charge for it. Microsoft has lost money on one of its first generative AI products, said a person with knowledge of the figures. It and Google are now launching AI-backed upgrades to their software with higher price tags. Zoom Video Communications ZM 1.79%increase; green up pointing triangle has tried to mitigate costs by sometimes using a simpler AI it developed in-house. Adobe and others are putting caps on monthly usage and charging based on consumption. "A lot of the customers I've talked to are unhappy about the cost that they are seeing for running some of these models," said Adam Selipsky, the chief executive of Amazon.com's cloud division, Amazon Web Services, speaking of the industry broadly. "
dr tech

'Aims': the software for hire that can control 30,000 fake online profiles | Technology... - 0 views

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    "At first glance, the Twitter user "Canaelan" looks ordinary enough. He has tweeted on everything from basketball to Taylor Swift, Tottenham Hotspur football club to the price of a KitKat. The profile shows a friendly-looking blond man with a stubbly beard and glasses who, it indicates, lives in Sheffield. The background: a winking owl. Canaelan is, in fact, a non-human bot linked to a vast army of fake social media profiles controlled by a software designed to spread "propaganda". Advanced Impact Media Solutions, or Aims, which controls more than 30,000 fake social media profiles, can be used to spread disinformation at scale and at speed. It is sold by "Team Jorge", a unit of disinformation operatives based in Israel."
dr tech

Artists may make AI firms pay a high price for their software's 'creativity' | John Nau... - 0 views

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    "ow, legal redress is all very well, but it's usually beyond the resources of working artists. And lawsuits are almost always retrospective, after the damage has been done. It's sometimes better, as in rugby, to "get your retaliation in first". Which is why the most interesting news of the week was that a team of researchers at the University of Chicago have developed a tool to enable artists to fight back against permissionless appropriation of their work by corporations. Appropriately, it's called Nightshade and it "lets artists add invisible changes to the pixels in their art before they upload it online so that if it's scraped into an AI training set, it can cause the resulting model to break in chaotic and unpredictable ways" - dogs become cats, cars become cows, and who knows what else? (Boris Johnson becoming piglet, with added grease perhaps?) It's a new kind of magic. And the good news is that corporations might find it black. Or even deadly."
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