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"Uber knows when your phone battery is running low because its app collects that information in order to switch into power-saving mode. But Chen swears Uber would never use that knowledge to gouge you out of more money. "We absolutely don't use that to kind of like push you a higher surge price, but it's an interesting kind of psychological fact of human behavior," Chen said. Uber's surge pricing uses a proprietary algorithm that accounts for how many users are hailing rides in an area at a given time. Customers are apparently less willing to believe that when the multiplier is a round number like 2.0 or 3.0, which seems more like it could have been arbitrarily made up by a human."

"Personalized pricing, which is also known as price discrimination or price optimization, depending on whether you're an economist or an online marketer, is a growing trend. According to a recent Deloitte and Salesforce report, 40% of brands that currently use AI to personalize the customer experience have used it to tailor pricing and promotions in real time. "

"Bitcoin is stored on software known as a digital wallet that is secured through encryption. A password is used as a decryption key to open the wallet and access the bitcoin. When a password is lost the user cannot open the wallet. The fraudster had been sentenced to more than two years in jail for covertly installing software on other computers to harness their power to "mine" or produce bitcoin. When he went behind bars, his bitcoin stash would have been worth a fraction of the current value. The price of bitcoin has surged over the past year, hitting a record high of US$42,000 in January. It was trading at US$37,577 on Friday, according to cryptocurrency and blockchain website Coindesk."