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dr tech

Is your friend getting a cheaper Uber fare than you are? | Arwa Mahdawi | Opinion | The... - 0 views

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    "Personalized pricing, which is also known as price discrimination or price optimization, depending on whether you're an economist or an online marketer, is a growing trend. According to a recent Deloitte and Salesforce report, 40% of brands that currently use AI to personalize the customer experience have used it to tailor pricing and promotions in real time. "
dr tech

'We're just rentals': Uber drivers ask where they fit in a self-driving future | Techno... - 0 views

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    "Ingram, a 60-year-old Uber driver in Pittsburgh, Pennsylvania, had just learned that Uber would be deploying autonomous cars to accept fares in her city within weeks. The announcement on Thursday morning sent shockwaves through the community of about 4,000 drivers that serve Pennsylvania's second largest city. "
dr tech

Uber knows you're more likely to pay surge prices when your phone is dying - 0 views

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    "Uber knows when your phone battery is running low because its app collects that information in order to switch into power-saving mode. But Chen swears Uber would never use that knowledge to gouge you out of more money. "We absolutely don't use that to kind of like push you a higher surge price, but it's an interesting kind of psychological fact of human behavior," Chen said. Uber's surge pricing uses a proprietary algorithm that accounts for how many users are hailing rides in an area at a given time. Customers are apparently less willing to believe that when the multiplier is a round number like 2.0 or 3.0, which seems more like it could have been arbitrarily made up by a human."
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