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How tracking customers in-store will soon be the norm | Technology | theguardian.com - 0 views

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    "Emma Carr, the deputy director general of Big Brother Watch, believes that the technology ignores customers' privacy, and branded it "disproportionate".

    "This is a clear example of profit trumping privacy," she said. "The use of surveillance technology by shops, in order to provide a better or more personalised service, seems totally disproportionate.""
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