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dr tech

Billboards are using sensors to identify, target and track individuals / Boing Boing - 0 views

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    "I can't believe this has to be said (again), but cyberpunk was meant as a warning, not a business plan. It turns out that you need very few identifiers to make a guess about who a person standing in front of a billboard is, especially when you can suck data out of their phones. Throw in data about how long you stand in front of a billboard and you've got metrics that advertisers can use to tune their campaigns."
dr tech

How tracking customers in-store will soon be the norm | Technology | theguardian.com - 0 views

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    "Emma Carr, the deputy director general of Big Brother Watch, believes that the technology ignores customers' privacy, and branded it "disproportionate". "This is a clear example of profit trumping privacy," she said. "The use of surveillance technology by shops, in order to provide a better or more personalised service, seems totally disproportionate.""
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