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"They found that despite the 40% "ad-tech" premium charged by behavioral ad companies, the ads only added about 4% the media companies that published them, meaning that behavioral advertising is a losing proposition. "

"Facebook is keeping true to its "be terrible" motto by paying The Daily Telegraph to run a series of sponsored articles praising Facebook."

"Data collection is a prerequisite to delivering targeted ads, so their use will inherently stir up privacy concerns. Ad companies are incentivized to collect and share as much data as they can, with safeguarding this information only a secondary issue at best. Breaches are a concern largely because of the potential fallout to a company's brand."

"The single biggest known British political advertiser on Facebook is a mysterious pro-Brexit campaign group pushing for a no-deal exit from the EU. The revelation about Britain's Future, which has never disclosed the source of its funding or organisational structure, has raised concerns about the influence of "dark money" in British politics."

"no dearth of posts related to vaccines, the top 50 Facebook pages ranked by the number of public posts they made about vaccines generated nearly half (46 percent) of the top 10,000 posts for or against vaccinations, as well as 38 percent of the total likes on those posts, from January 2016 to February of this year."

"Westfield's Smartscreen network was developed by the French software firm Quividi back in 2015. Their discreet cameras capture blurry images of shoppers and apply statistical analysis to identify audience demographics. And once the billboards have your attention they hit record, sharing your reaction with advertisers. Quividi says their billboards can distinguish shoppers' gender with 90% precision, five categories of mood from "very happy to very unhappy" and customers' age within a five-year bracket."

"Facebook enables advertisers to promote content to nearly 900,000 people interested in "vaccine controversies", the Guardian has found. Other groups of people that advertisers can pay to reach on Facebook include those interested in "Dr Tenpenny on Vaccines", which refers to anti-vaccine activist Sherri Tenpenny, and "informed consent", which is language that anti-vaccine propagandists have adopted to fight vaccination laws."

"Mobile advertising was the great hope for newspapers and magazines, replacing revenues lost in the switch to digital from print. Earlier this year the influential analyst Mary Meeker, of the venture capitalists Kleiner Perkins, had pegged it as a $25bn opportunity in the US alone. Now the hoped-for revenues are in peril, and publishers - and people who care about free, independent news - are rightly worried."

"The universities admissions service, Ucas, broke data protection rules when it signed up teenagers to receive adverts about mobile phones, energy drinks and other products, the information commissioner has ruled."

In the United States, a vicious battle has begun between the leading companies in the 3G market. Their vicious advertising campaigns have no sign of stopping. So what will this do to sales?

The war continues as AT&T has lost their first legal battle again Verison for their advertisements: http://news.cnet.com/8301-30686_3-10401094-266.html?tag=newsEditorsPicksArea.0

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