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Do you 'throw away' too many referrals? A producer I was working with was ecstatic one hot summer day because he had just obtained 10 referrals from a client. I was excited too and the producer was going to begin working those new referrals right away. Well, in tracking the success of those 10 referrals, only one got written. Is that good or just normal? Let's just say, both of us felt it should have been better. So, analyzing what took place led to the following results: * 2 were not reachable; the producer never connected with the decision-maker. * 2 were messy businesses that the producer realized would be declined if submitted * 3 had strong to severe loss issues * 1 failed to provide all the needed information * 1 was presented, but not sold * 1 was sold Could this one out of 10 scenario have been prevented? That is what we took it upon ourselves to evaluate. The first evaluation made was really there were only three the producer was either able to, or wanted to, quote. So, of that group, he was really one for three. But, what about the rest of the referrals - the ones not quoted? Preventable? In our analysis, many of those were preventable so that you wouldn't end up with 70 percent being "thrown away." The two that the producer was unable to reach were determined to be a problem based on the "introduction" he got from his client to those two prospects. (Note: You do ask to be introduced, don't you, when you obtain a referral?) The person calling their customer (our prospect) from the business was not someone known to them and thus, the call carried little weight. It was not a powerful introduction; it wasn't even a lukewarm introduction, so it was not surprising the producer couldn't get an appointment following that call. The five that were either messy businesses or had heavy losses weren't quality businesses. Was that the luck of the draw and he just accepted that when he asked for referrals, or could

Obtaining loss runs for a prospective client can be a time consuming and costly process but, thanks to the recommendation of Iroquois Member Agent Mark Pierce of the Colonial Insurance Agency in Montgomery, AL we now have an efficient and cost-effective solution for you.

Sometimes insurance agency owners get frustrated by what appear to be unexplainable acts on the part of prospects, customers or employees. Why don't more young business owners buy from us? Why did that longtime client leave us? Why did that producer quit? If you have ever experienced that kind of frustration you may be suffering from failure to assess your WIIFMs (What's In It For Me) from the perspectives of others.

Trust in Iroquois' insurance agency judgment led a longtime member agent to a very happy client and a new and important carrier relationship. Click on the image for the whole story.

In most agencies, holding customers accountable seems to be one of the bigger frustrations. Have you ever thought or said "why is it always our fault when a customer has a loss that is not covered? They knew that they didn't have that coverage." For agents serious about minimizing the potential of their agency facing an E&O claim, achieving a high level of customer accountability is a great goal to strive for. To achieve this goal may require some hard work and some new initiatives. Documentation is a key but documentation is more than just words in the system. Any agency will be hard pressed to hold their customers accountable without a file that is well documented. However, documentation by itself will not get it done. Agents need to fully understand that when an E&O claim happens, the E&O carrier will look to secure the actual file in question (paper or electronic) to see what it looks like and what it contains. Solid documentation that is handled promptly, is accurate and professional will make the E&O carrier's job much easier. Conversely, a file with sketchy documentation could prove to be a problem in an E&O matter. Effective handling of client interactions is very important. Every day, customers are asking questions, modifying coverages, etc. The questions (and the answers provided) should be fully documented in the agency management system. In addition, requests to delete or decline coverage or to modify coverage in some manner should be documented as well. But documentation only in the system may not be enough. The agency should have a procedure for confirming / memorializing the discussion. Without this, mistakes can occur. Possibly, what the agency heard is not what the customer requested or possibly what the customer advised is not what they really meant. Let's take the scenario that the agency has provided a personal lines umbrella proposal and the customer calls to advise your agency that they are not going to purchase this coverage. W

Iroquois adds Agency Revolution as preferred vendor partner The Iroquois Group® has added Agency Revolution as a preferred vendor for marketing automation for their member agencies. "We're committed to support the growth and profitability of our member agencies," said David Ward, Managing Partner of The Iroquois Group. "We all know the insurance consumer has changed, and we think Agency Revolution's latest marketing automation software can help our agencies bridge the gap with today's consumer." Michael Jans, Founder and CEO of Agency Revolution said, "The Iroquois Group is one of the great insurance organizations in the United States today. We're honored to be selected by them and thrilled to be working with their member agencies." Agency Revolution's latest platform, AR Connect™, is designed to automate communications with clients/prospects and streamline internal workflows, while helping the agency engage with their customers. It integrates with most industry management systems, such as AMS360, Applied TAM, QQ Catalyst, Hawksoft and more. Their software has been awarded the esteemed 5 Star Best of the Best Award by Insurance Business America. About The Iroquois Group: The Iroquois Group® is one of the oldest and largest networks of independent agencies, with more than 2,200 members in 41 states. Members of all sizes join Iroquois for assistance in increasing their revenue, profits and agency value. About Agency Revolution: Agency Revolution is the leading provider of marketing automation and communications technology for independent agents and brokers in the US and Canada. For 20 years, AR has leveraged its expertise in marketing, insurance, and technology to help today's Independent Agent AUTOMATE, ENGAGE, and GROW their agencies. Agency Revolution 888.208.9239 grow@agencyrevolution.com www.agencyrevolution.com David Ward The Iroquois Group 843-568-5543 dward@iroquoisgroup.com

Iroquois is pleased to partner with Sports & Fitness Insurance Corporation (SFIC) to provide insurance for the fitness industry. Focusing on fitness since 1985, SFIC is a Program Administrator for Liberty Mutual and has developed the expertise and in-depth knowledge to ensure that your fitness clients are completely covered.

We help people protect their loved ones by providing life insurance policies that are affordable and easy to understand. We provide life insurance policies for people and families so they can enjoy peace of mind and financial security. We are committed to helping our clients lead long, healthy and happy lives.

We offer ease of mind to our clients and their loved ones. We do this by offering the best life insurance and accident insurance that are affordable and accessible. Life Insurance in UK is committed to providing outstanding customer service and will always work tirelessly to exceed your expectations.

Do you have any idea how to start an insurance company? Check out the best ways to launch an insurance business so you can gain clients and make money. To learn more, read on.