Eye tracker study of where people tend to look on a Facebook profile (results highlight importance of profile pictures, job title, and thumbnails of friends)
50 social media & Internet stats compiled by Ad Age. Some examples: Twenty percent of searches on Google each day have never been searched for before; Nearly every large charity and university in America is on Facebook. Less than 60% of the Fortune 500 are. Facebook, Twitter and YouTube are now considered cornerstones of most social-media strategies in larger companies.
Social media in the workplace - 2/3 of college students ask about social media policies during job interviews; 56% will not accept a job that bans social media/or will circumvent the policy; 1/3 prioritize social media freedom, device flexibility and mobility over salary; 4/5 of college students want to choose the device for their jobs; 71% of college students believe corporate devices should be used for social media & personal use; 69% of workers in 2011 believed it was unnecessary to be in an office
Women text more than men; Black and Hispanic people text more than whites; lower income households text the most; those with less than high school education text more
The average user has 229 friends and is 38 years old; 52% visit Facebook daily (36% daily for Twitter, 7% for Myspace, 6% for Linkedin); In an average day, 26% like another user's content, 22% comment on another users' posts or status, 20% comment on a photo, 15% update their own status
Economic and Statistics Administration: 68 percent of households used broadband Internet access service; almost one third are not accessing broadband at home. Rural, low income minorities' access lagged behind other groups.
Search engine optimization & social media - Bing uses Facebook Likes as a ranking signal; Google is working on using +1 for ranking; Tweets help Google index content faster; 1 in 5 social media messages includes a link to content
College students and cellphones; 94% text every day, 73% call every day. 57% in survey use smartphones, 97% of smartphone users use them for social networking - 95% of those do Facebook, 47% Twitter - infographic by HackCollege on Mashable.com
Nov 15, 2010 from slides: 93% of teens 12-17 are using Internet, 79% of adults 18 and over. 66% of homes have broadband; 70% of urban & suburban homes, but only 50% of rural homes. 2/3 of online adults and 3/4 of online teens are content creators. 50% of adults customize digital info flows (RSS feeds, etc.) Less likely to have broadband: high school education or less, senior citizen, rural resident, disabled, Arican-american. 85% of adults own cell phones. 2/3 of adults and 3/4 of teens use the cloud. 34% of Americans used Internet on a cell. 21% of American adults are not online. 1/3 of Americans used library computers in 2009: 40% seeking jobs/careers, 42% used it for education (homework, classes, degree prep) and 37% for health/wellness research on disease, diet, nutrition, doctors. "Those with a chronic disease are especially likely to reach out for support online." "Social media bridges generational gaps and provides a shared space for interaction."
From slides: Teen online activities: 94% do research for school, 81% research entertainment (movies, sports stars, TV shows, music), 57% watched videos, 55% research universities and schools, 48% bought something. Mentioned activities: fan fiction, teen remixed videos, rate the teacher, ebooks / texting, photo-taking and sharing, homework help. Typical number of texts per day: mean 112. median 50 (teen texters). 8% of teens 12-17 on Twitter.
May 2011: From slides: among those living below the poverty line who use library Internet connections: 61% of 14-24 year olds used it for school; 54% of poor seniors used it for health/wellness. 85% of adults are cell phone owners; in May 2010 76% used cell phones to take a picture, 72% to send or receive text messages; 54% send photo or video via cell phone; in 2010, 24% of cell phone users use apps. 69% of Internet users watch videos online