Group items tagged

Tool for measuring social media "influence" on Facebook, Twitter, LinkedIn

*does this matter for libraries? If users are basing decisions off it, then yes! -"Klout helps you understand your influence and how to leverage it. Benchmark your success, understand who you influence, and discover who to trust in the topics you care about." *another analytics tool

Phone interviews in May 2011 with 2,277 adult internet users ages 18 and older p.2 65% of online adults use social networking sites; p3 Of young adult women ages 18-29 who are online, 89% use social networking sites, 69% on an average day. Highest usage skews toward female and younger, but no significant differences in usage by race, household income, geography and education level.

-in 2005, 8% of adults used SNSs, now the figure is at 65% -most users rate their SNS experiences as positive *great from a social capital standpoint, as they are more likely to keep accounts active, and pursue weak links in newsfeed -"Young adult women ages 18-29 are the power users of social networking", 89% have accts and 69% access them daily *target young adult women with ads on FB, maybe? use GIS data to appeal to interests of that group, and explain what the library can do for them -more adults are using social networks (driving the avg age of the user up considerably from the imagined age) -"As of May 2011, over eight in ten internet users ages 18-29 use social networking sites (83%), compared with seven in ten 30-49 year-olds (70%), half of 50-64 year-olds (51%), and a third of those age 65 and older (33%)." Positive Negative Neutral Notable (top ten) (top ten) (top ten) (mentioned only once) Good Boring Okay Nosey Fun Confusing Fine Omnipresent Great Frustrating Adequate Hog Wash Interesting Time-consuming Family Glitches Convenient Overwhelming Rarely Vulnerable Excellent Addictive All Right Crowded Easy Annoying Communication Stalking Awesome Addicting Seldom Influence Informative Mediocre Facebook Conformity Useful Overrated Infrequent Befuddled *how to work on changing those negative and neutral to positive associations... how to work the library in as a positive association? Infrequent users can be prompted via opt-in participation to log on and complete activities, post. Process needs to be secure, and easy to use for those who are frustrated with the SNS, etc. Address these concerns and you can generate stron

-"An interdisciplinary approach that brings together views and expertise from sociology, urban studies, interaction design, and related disciplines will assist with efforts to facilitate urban neighborhood community building, social inclusion, public consultation and debate, fair access to local information and services, urban sustainability, and healthier local economies." (66) *this interdisciplinary approach can work for libraries too! -""portfolio of sociability"" (67) *collection of virtual tools that help to establish and maintain connections (both close, weak and latent) -"The Internet has not substituted but supplemented off-line interaction with online interaction...the Internet as well as mobile communication devices such as mobile phones, laptops, and personal digital assistants (PDA) allow people to maintain social ties in different ways by taking advantage of new features." (67) *people use these devices to strengthen already existing ties, not create new ones, mostly -"Wellman argues that, while people become more accustomed with the features these tools offer, the nature of the social ties that people establish and maintain changes from "door-to-door" and "place-to-place" relationships to "person-to-person" and "role-to-role" relationships. He creates a holistic theoretical framework that builds on the dual nature in the interplay between community and the individual. He describes the emerging qualities of this behavior as networked individualism." (67) *as location becomes less important, networks become more important. People are less attracted to that which is in their geographical area, and more inclined to seek out like-minded people in similar areas of interest

-"The act of reappropriation (e.g., from the professional use of a pager to the social use of SMS) implies that there are opportunities to design and develop purpose-built systems from the ground up, which, instead of merely trying to make ends meet, take the unique requirements into account of the social- and place-based context in which they are used. (67) *tech can be re-purposed to market and develop community ties *people used to have to deal with geographical restrictions, and created social networks from geography, not interest or desire. This led, for some people, to an atrophying of interests, due to lack of community. SNSs allow people to find other people with shared interests, and develop them. Libraries can assist in shared communities over SNSs by providing links and resources to a variety of information. -"Place and proximity continue to matter in every socioeconomic context, because there are no Internet applications that can completely substitute real-time, co-located, face-to-face interaction" (68) *engage them online, bring them into the library proper *neighborhood ties still matter, but now they are place-independent. While proximity matters for some interactions, the majority of social ties can be maintained independently of physical location

-In the absence of a common enemy, a shared purpose or a pre-existing village-like atmosphere, are there other reasons and motivations for social encounters to occur and for the formation of residential networks in urban neighborhoods? (72) *the idea of urban tribes, still loosely held together by geography but now also united by common interest (people can find each other in large cities) -"The findings of these sociological studies provide essential insights for a new design methodology that can guide the successful development of interactive systems and devices that can stimulate local interaction and animate urban neighborhoods." (73) *bring people to libraries! (even if they just visit online at an eBranch) *in order to be effective, people must participate in the design and implementation of the project. They have to have a voice. *no more one-way channels of broadcasting, there has to be communication and an exchange of ideas between institution and people in order to foster that sense of community *where the author talks about the size, growth and critical mass of the perceived system, he is talking about FB (refers to it as an "urban tribe incubator")

-profile elements vs social influence: what types of info matter? -verifiable info vs facetious profile information -"Walther's Social Information Processing theory posits that online users compensate for the lack of traditional cues in online environments by looking towards other kinds of cues, such as spelling ability" (436) -online profiles contain many signals, but the viewer has to understand them in order for them to function properly *there's also the converse risk of having an inadvertent signal on the profile *there are clues that are meant, and those that are revealed by accident, and those that are subtle have more value to many people -"Signaling theory: the type of information that can be placed in profiles...profile elements act as signals that may prove something about the identity of the user. These signals can be manipulated by senders to communicate personal qualities, or interpreted by receivers to make judgments about the characteristics of other users" (436) *how do we tell about ourselves to others... and how does a library signal info about itself to not only its patrons but its viewers outside the geographical area -"common ground theory: the motivation of filling out profiles, which is to establish common frames of reference that enhance mutual understanding" (436) *libraries need to identify the needs of their primary users, and reflect these in the profile -"Transaction cost theory: certain profile elements may facilitate the production of shared referents" (436)

-due to the social connections of the SNS, the info in profiles can be verified or not, in many cases easily *libraries cannot ever afford to be caught out in a falsehood! -some of the pieces of the profile are not relevant for libraries, or can be whimsical on the page (likes, etc.) Now with the additional of pages, many of these elements are not even present -size of network/friends may help subtly verify other elements to viewers of a profile -generic vs specific knowledge presented in order to garner common ground with viewers of a profile (437) -through the transaction cost theory, finding common ground can reduce social networking time