Group items tagged

Eye tracker study of where people tend to look on a Facebook profile (results highlight importance of profile pictures, job title, and thumbnails of friends)

-Profile pics matter *for libraries its about establishing and maintaining a brand *recognition is key, from the profile pic to the thumbnail -LinkedIn is all about the job title *makes sense given the professional emphasis of LinkedIn -friends matter *be careful about who libraries friend, as it goes a long way to establishing social media bona fides (businesses vs gov't orgs, other libraries, brands, etc) -content on top is most important *libraries need to continually update, refresh and monitor their social media pages *spam, obscene or offensive posts need to be removed quickly -SNSs condition people to peruse and evaluate in different methods per each SNS -even though pics are bigger on some SNSs than others, eye movement remains the same -shows that each SNS has its own way of conveying info to users, even when users might not be aware of it -Youtube thumbnails garnered as much attention as the larger pic -Klout scores to the side, with more info got more attention than the larger Klout score number **what all of these means is even unconsciously, people negotiate SNSs differently

Tool for measuring social media "influence" on Facebook, Twitter, LinkedIn

*does this matter for libraries? If users are basing decisions off it, then yes! -"Klout helps you understand your influence and how to leverage it. Benchmark your success, understand who you influence, and discover who to trust in the topics you care about." *another analytics tool

-Opt-in marketing is permission marketing (ways for users to monitor and control spam) *gives people a sense of control over social media! *permissions/subscription access on FB, for example *simple, easy and user-friendly (requires a one-click only) *marketing is marketing, however its defined -opt-ins give privileged access to consumers *(can create a channel for feedback and reward) -" with digital permission marketing, you can have your cake and eat it too. Just as consumers communicate with each other via social and mobile media, so should brands and consumers"