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Miki Wolfe

The Benefits of Facebook "Friends:" Social Capital and College Students' Use of Online ... - 3 views

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    -"information technology may enhance place-based community and facilitate the generation of social capital" (Facebook a place to enhance relationships, not connect with total strangers) *libraries need to take this into account when setting up pages and connecting with people/places -"We use Facebook as a research context in order to determine whether offline social capital can be generated by online tools. The results of our study show that Facebook use among college-age respondents was significantly associated with measures of social capital." *libraries want to accumulate social capital, but have to be aware that it does not always translate in a linear fashion (i.e. I like you online, I will visit in person offline.) -" Bourdieu and Wacquant (1992) define social capital as "the sum of the resources, actual or virtual, that accrue to an individual or a group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintance and recognition" (p. 14). The resources from these relationships can differ in form and function based on the relationships themselves." *social capital= social presence = libraries maintain a sense of space online and offline -"Greater social capital increases commitment to a community and the ability to mobilize collective actions, among other benefits. " *libraries can advocate for the common good, and can be a bridge over the increasing digital divide
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    -"bridging and bonding social capital. The former is linked to what network researchers refer to as "weak ties," which are loose connections between individuals who may provide useful information or new perspectives for one another but typically not emotional support...(also) "maintained social capital," permits us to explore whether online network tools enable individuals to keep in touch with a social network after physically disconnecting from it. *libraries want bridging social capital, but especially maintained social capital.. but how to achieve this?? -"Because online relationships may be supported by technologies like distribution lists, photo directories, and search capabilities, it is possible that new forms of social capital and relationship building will occur in online social network sites. Bridging social capital might be augmented by such sites, which support loose social ties, allowing users to create and maintain larger, diffuse networks of relationships from which they could potentially draw resources" *Flickr, YouTube channels, Storify, FB, blogs, location-based apps -"friendsickness: refers to the distress caused by the loss of connection to old friends when a young person moves away to college" *how can libraries engender the same feelings/retain the relationship when people relocate? *"maintained" social capital will keep online relationships intact even when physical geography separates people *how can libraries "maintain" social capital? *ettiquette of posting/page behavior affects social capital, particularly maintained social capital (users don't have to disconnect, they can just "hide") *how can libraries generate that neighborhood feel online, how can they evoke the friendsickness response in people who relocate or otherwise lose physical contact with the library? The library as an online presence must work to bridge social capital and then maintain social capital
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    social capital akin to "Klout"?
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    -"Facebook might make it easier to convert latent ties into weak ties, in that the site provides personal information about others, makes visible one's connections to a wide range of individuals, and enables students to identify those who might be useful in some capacity (such as the math major in a required calculus class), thus providing the motivation to activate a latent tie. These weak ties may provide additional information and opportunities, which are expressed as dimensions of bridging social capital that speak to interaction with a wide range of people and the more tolerant perspective this might encourage. Facebook seems well-suited to facilitate these experiences, in that detailed profiles highlight both commonalities and differences among participants." *the library can use GIS info and the info gained from the revamped "insights" page to target latent ties, or friends of friends, in order to change those ties into weak ties
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    libraries need to aim for low/weak ties, not strong or close ties, with the community. Weak ties are still acceptable in social media, and are more powerful than latent ties, which in turn are better than none at all.
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    -"The strong linkage between Facebook use and high school connections suggests how SNSs help maintain relations as people move from one offline community to another. It may facilitate the same when students graduate from college, with alumni keeping their school email address and using Facebook to stay in touch with the college community. Such connections could have strong payoffs in terms of jobs, internships, and other opportunities. Colleges may want to explore ways to encourage this sort of usage." *also, libraries!!
Lorri Mon

U.S. Public Libraries and the Use of Web Technologies, 2010 - 0 views

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    p.6 the social networking site Facebook moved from a relative non-factor to near ubiquity in large libraries: for libraries serving communities of at least 500,000 people, the ratio of those with a Facebook presence jumped from barely one in ten in 2008 (11%) to 4 out of 5 (80%) in 2010.
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    -regular library web presence has plateaued, but social media presence is growing exponentially -"the social networking site Facebook moved from a relative non-factor to near ubiquity in large libraries" (2007 to 2011) -discussions have moved from social media to mobile apps *but why?? users access social media using mobile apps too! (shouldn't be an either/or) -"Revisiting the observational data from the first iteration of the study, researchers found that libraries identified as Early Adopters in 2008 saw significantly greater increases in visits and circulation between 2003 and 2008 than their peers who had not been as active in the adoption of these technologies. Regression analysis suggests that, even when controlling for staff and collection expenditures, adoption of web technologies is a predictor of these increases." *if you build it, they will visit!! -although Web 2.0 has brought new changes into the mix, the reality of the library's mission has not overly changed -libraries mostly use RSS feeds and blogs to convey info to patrons *one way information, doesn't reflect a desire to engage patrons -most literature published about Web 2.0 identifies the potential, not the actual *correlate social media presence to visits? -FB, Twitter and Flickr are the most popular social media sites for libraries
Lorri Mon

Ruth Sara Connell. 2009, Academic Libraries, Facebook and MySpace, and Student Outreac... - 1 views

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    p.31 Of 366 university undergrads surveyed in 2008, 92.3% used Facebook and 41.3% MySpace, only 21 students used neither; 74.9% were willing to 'friend' the library; 79.2% were willing to receive announcements & communications from library via FB/MySpace
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    *students willingness to "friend" the library indicates the potential for weak links exist (presently latent) *how can libraries provide value-added services with social media? People use social networks for short info searches and queries. Libraries can be useful in this respect, particularly if people have already indicated a willingness to include them in their network.
Lorri Mon

PLA - Foursquare for Libraries | Public Libraries Online - 1 views

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    Foursquare at Topeka-Shawnee County Public Library
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    -easy way to market libraries, and encourage participation *a way to measure the online neighborhood in a physical sense *play games with patrons, connect! -add tags, tips, to-do lists, events and "shout-outs"
Miki Wolfe

Academic Libraries on Facebook: An Analysis of Users' Comments - 2 views

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    -for academic libraries, over 91% of posts had no comments 82% of user participation was through the "like" button most comments are not from the community, but from within the library system -most of the metrics discussed can be analyzed via the FB Insights page **analyze the literature review in more detail!!! -most library comments are complimentary, general or funny Very few actual library comments/reference Qs or suggestions -pics got more likes than status updates -libraries got more likes than comments *easier to click "like" than to comment... updates show in newsfeed! -"continuous updates and posts are not necessarily the most effective way to attract attention to the wall." *the etiquette of posting! Don't clog up a newsfeed with posts
Lorri Mon

Beth Stahr, 2009. SMS library reference service options. LIBRARY HI TECH NEWS Number 3/... - 0 views

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    p.13 24/7 SMS service consortium (2009): Alliance Library System, SJSU, TAP Information Services, Bradley University, South Central Regional Library Council & Altarama Information Systems. Article includes statistics on cell phone usage & texting from 2007 Pew Internet & American Life Project survey ("58 percent of Americans surveyed have sent or received text messages") and 2008 Student Monitor survey ("nearly nine in ten students own a cellular telephone"; "students spend 37.8 percent of their cellphone usage time texting")
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    -utilization of SMS reference services can establish a connection with patrons, and establish the library is receptive to new ideas -limitations to SMS services can be overcome -length: use URL shorteners or multiple texts, or use one text to invite the patron to call for a longer answer -SMS shorthand can be learned/acquired -SMS staffing can be an issue, but can be handled at multiple access points *people's changing perceptions of access and networking make SMS reference more feasible. *users want short pieces of info more frequently, perfect for the SMS format *with the rise of smartphones, URL shortened links can be sent and accessed immediately
Lorri Mon

Libraries Offering SMS Reference Services - Library Success: A Best Practices Wiki - 0 views

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    SMS text messaging services in libraries
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    Google Voice by far the most popular option for libraries. Its features allow email, text and phone reference all frmo one account, at multiple access points. However: http://www.textalibrarian.com/mobileref/why-we-dont-use-the-google-voice-as-an-sms-gateway-its-illegal/ (violates Google Terms of Service, technically) but: http://www.slideshare.net/chadmairn/using-text-messaging-to-enhance-library-services
Lorri Mon

Lee Rainie. The Networked Librarian (Video & Slides) | Pew Research Center's Internet &... - 2 views

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    May 2011: From slides: among those living below the poverty line who use library Internet connections: 61% of 14-24 year olds used it for school; 54% of poor seniors used it for health/wellness. 85% of adults are cell phone owners; in May 2010 76% used cell phones to take a picture, 72% to send or receive text messages; 54% send photo or video via cell phone; in 2010, 24% of cell phone users use apps. 69% of Internet users watch videos online
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    -rise of 'networked individualism' where groups decline as social media rises *SNS allow like-minded individuals to find each other and form support groups, even over long distances -"5th Estate of content contributors" -broadband access allows more people to create and remix content, and share it too -consequences for info ecosystem: volume, vibrance, velocity, (rele)valance *more content can be created, consumed and shared faster... SNSs just heighten that effect -know what users need from the library, and offer it via multiple access points online -cell phones are smartphones are social tools *your network in your pocket
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    -libraries now need to seek out people, rather than being the place where people came for information *librarians can still guide patrons to good info, and help imprint good online practices -libraries can be "nodes" or weak links in social networks *the network in the pocket, and the resource a patron uses when info is needed... weak links accessed only for info purposes are fine -patrons are not literate in the online world, despite what they think! *there's where librarians can take charge
Miki Wolfe

Analyzing the Factors Influencing the Successful Design and Uptake of Interactive Syste... - 0 views

shared by Miki Wolfe on 22 Oct 11 - No Cached
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    -"An interdisciplinary approach that brings together views and expertise from sociology, urban studies, interaction design, and related disciplines will assist with efforts to facilitate urban neighborhood community building, social inclusion, public consultation and debate, fair access to local information and services, urban sustainability, and healthier local economies." (66) *this interdisciplinary approach can work for libraries too! -""portfolio of sociability"" (67) *collection of virtual tools that help to establish and maintain connections (both close, weak and latent) -"The Internet has not substituted but supplemented off-line interaction with online interaction...the Internet as well as mobile communication devices such as mobile phones, laptops, and personal digital assistants (PDA) allow people to maintain social ties in different ways by taking advantage of new features." (67) *people use these devices to strengthen already existing ties, not create new ones, mostly -"Wellman argues that, while people become more accustomed with the features these tools offer, the nature of the social ties that people establish and maintain changes from "door-to-door" and "place-to-place" relationships to "person-to-person" and "role-to-role" relationships. He creates a holistic theoretical framework that builds on the dual nature in the interplay between community and the individual. He describes the emerging qualities of this behavior as networked individualism." (67) *as location becomes less important, networks become more important. People are less attracted to that which is in their geographical area, and more inclined to seek out like-minded people in similar areas of interest
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    *How to create social spaces that enhance people's physical ties to a community? How to create an online space that translates seamlessly into a physical location? What can be created across social networks that highlights the desirability of the public library? (Maybe each SNS needs its own area to shine.. i.e. FB for chat/community; Twitter for link/event sharing; Flickr for photos, etc)
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    -"The act of reappropriation (e.g., from the professional use of a pager to the social use of SMS) implies that there are opportunities to design and develop purpose-built systems from the ground up, which, instead of merely trying to make ends meet, take the unique requirements into account of the social- and place-based context in which they are used. (67) *tech can be re-purposed to market and develop community ties *people used to have to deal with geographical restrictions, and created social networks from geography, not interest or desire. This led, for some people, to an atrophying of interests, due to lack of community. SNSs allow people to find other people with shared interests, and develop them. Libraries can assist in shared communities over SNSs by providing links and resources to a variety of information. -"Place and proximity continue to matter in every socioeconomic context, because there are no Internet applications that can completely substitute real-time, co-located, face-to-face interaction" (68) *engage them online, bring them into the library proper *neighborhood ties still matter, but now they are place-independent. While proximity matters for some interactions, the majority of social ties can be maintained independently of physical location
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    -In the absence of a common enemy, a shared purpose or a pre-existing village-like atmosphere, are there other reasons and motivations for social encounters to occur and for the formation of residential networks in urban neighborhoods? (72) *the idea of urban tribes, still loosely held together by geography but now also united by common interest (people can find each other in large cities) -"The findings of these sociological studies provide essential insights for a new design methodology that can guide the successful development of interactive systems and devices that can stimulate local interaction and animate urban neighborhoods." (73) *bring people to libraries! (even if they just visit online at an eBranch) *in order to be effective, people must participate in the design and implementation of the project. They have to have a voice. *no more one-way channels of broadcasting, there has to be communication and an exchange of ideas between institution and people in order to foster that sense of community *where the author talks about the size, growth and critical mass of the perceived system, he is talking about FB (refers to it as an "urban tribe incubator")
Miki Wolfe

A Familiar Face(book): Profile Elements as Signals in an Online Social Network - 2 views

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    -profile elements vs social influence: what types of info matter? -verifiable info vs facetious profile information -"Walther's Social Information Processing theory posits that online users compensate for the lack of traditional cues in online environments by looking towards other kinds of cues, such as spelling ability" (436) -online profiles contain many signals, but the viewer has to understand them in order for them to function properly *there's also the converse risk of having an inadvertent signal on the profile *there are clues that are meant, and those that are revealed by accident, and those that are subtle have more value to many people -"Signaling theory: the type of information that can be placed in profiles...profile elements act as signals that may prove something about the identity of the user. These signals can be manipulated by senders to communicate personal qualities, or interpreted by receivers to make judgments about the characteristics of other users" (436) *how do we tell about ourselves to others... and how does a library signal info about itself to not only its patrons but its viewers outside the geographical area -"common ground theory: the motivation of filling out profiles, which is to establish common frames of reference that enhance mutual understanding" (436) *libraries need to identify the needs of their primary users, and reflect these in the profile -"Transaction cost theory: certain profile elements may facilitate the production of shared referents" (436)
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    -due to the social connections of the SNS, the info in profiles can be verified or not, in many cases easily *libraries cannot ever afford to be caught out in a falsehood! -some of the pieces of the profile are not relevant for libraries, or can be whimsical on the page (likes, etc.) Now with the additional of pages, many of these elements are not even present -size of network/friends may help subtly verify other elements to viewers of a profile -generic vs specific knowledge presented in order to garner common ground with viewers of a profile (437) -through the transaction cost theory, finding common ground can reduce social networking time
Lorri Mon

Here's How People Look at Your Facebook Profile -- Literally - 0 views

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    Eye tracker study of where people tend to look on a Facebook profile (results highlight importance of profile pictures, job title, and thumbnails of friends)
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    -Profile pics matter *for libraries its about establishing and maintaining a brand *recognition is key, from the profile pic to the thumbnail -LinkedIn is all about the job title *makes sense given the professional emphasis of LinkedIn -friends matter *be careful about who libraries friend, as it goes a long way to establishing social media bona fides (businesses vs gov't orgs, other libraries, brands, etc) -content on top is most important *libraries need to continually update, refresh and monitor their social media pages *spam, obscene or offensive posts need to be removed quickly -SNSs condition people to peruse and evaluate in different methods per each SNS -even though pics are bigger on some SNSs than others, eye movement remains the same -shows that each SNS has its own way of conveying info to users, even when users might not be aware of it -Youtube thumbnails garnered as much attention as the larger pic -Klout scores to the side, with more info got more attention than the larger Klout score number **what all of these means is even unconsciously, people negotiate SNSs differently
Lorri Mon

Lee Rainie. Reading, Writing, & Research in the Digital Age, PEW INTERNET & AMERICAN LI... - 1 views

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    From slides: Teen online activities: 94% do research for school, 81% research entertainment (movies, sports stars, TV shows, music), 57% watched videos, 55% research universities and schools, 48% bought something. Mentioned activities: fan fiction, teen remixed videos, rate the teacher, ebooks / texting, photo-taking and sharing, homework help. Typical number of texts per day: mean 112. median 50 (teen texters). 8% of teens 12-17 on Twitter.
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    -reading as a "social contact sport" *how to make the library meme-worthy for teens -94% of students do research for assignments online (steer them to the library how? Create events around exam time? Market the library's databases and librarians ready to assist, etc. Invest in YA eBooks that can be downloaded to devices -teens share, remix and blog more than then average population -avg teen sends 112 text/day *library SMS services can target teens -teens owning smartphones: 35% *mobile apps, games, video, SMS... all ways to target YA audience for libraries *teens are more likely to cross disciplines in research and writing... nothing is merely itself anymore, everything can be, and is connected to more
Lorri Mon

Facebook Facts and Figures 2011 Infographic - 1 views

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    Facebook statistics in infographic format
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    -Avg user has 130 friends. -people can interact w/ over 900 million objects on FB (people, pages, events, games, etc) *how to make the library stand out? -Avg user connected to 80 pages, groups or events -20 million apps are installed each day on FB *apps for librry use potentially? Help leverage social capital? -350 million active users are using mobile apps to access FB *integrate library's mobile presence + widgets + FB? -Out of the Top 10 FB pages, 6: musicians, 1: product, 1: service, 1: game, 1: TV show *users gravitate toward celebrities, people they recognize/admire. How can libraries leverage this tendency toward human interaction? Maybe a human face to the library? -Out of Top 10 apps, 5 are FB mobile sites or markup languages for FB. The other 5 are games. *potential for library interactivity? -Top 10 Brands no FB are all immediately recognizable, and have distinctive marketing campaigns
Lorri Mon

Sonia Herman (2007) SMS reference: keeping up with your clients. The Electronic Library... - 0 views

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    p.403 SMS reference early adopters: Curtin University of Technology in Western Australia & Southeastern Louisiana University, USA. p.404 unless you are quite concise, librarians may need to learn some texting abbreviations. It is possible to send the response in multiple messages (known as spanning); however, our librarians try very hard to fit a reply into one.It is made very clear that SMS reference should be used for short simple factual questions.
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    -text messaging popular among younger users, perhaps a way to keep users involved with the library? -text message reference can relieve some of the barriers to reference (embarrassment, language, location) *social media reference can do the same!
Lorri Mon

Lee Rainie Broadband adoption | Pew Research Center's Internet & American Life Project ... - 1 views

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    Nov 15, 2010 from slides: 93% of teens 12-17 are using Internet, 79% of adults 18 and over. 66% of homes have broadband; 70% of urban & suburban homes, but only 50% of rural homes. 2/3 of online adults and 3/4 of online teens are content creators. 50% of adults customize digital info flows (RSS feeds, etc.) Less likely to have broadband: high school education or less, senior citizen, rural resident, disabled, Arican-american. 85% of adults own cell phones. 2/3 of adults and 3/4 of teens use the cloud. 34% of Americans used Internet on a cell. 21% of American adults are not online. 1/3 of Americans used library computers in 2009: 40% seeking jobs/careers, 42% used it for education (homework, classes, degree prep) and 37% for health/wellness research on disease, diet, nutrition, doctors. "Those with a chronic disease are especially likely to reach out for support online." "Social media bridges generational gaps and provides a shared space for interaction."
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    *does use of Broadband correlate to use of social networks? (i.e. type and frequency?) *w/ the advent of wide-spread broadband availability, the consumers become the creators *as people can access anytime and anywhere, how does the library remain relevant in the online world? How to be sure the wide variety of library's population is represented in the online experience? *diverse networks more segmented and layered *social media can bridge generation gaps between seniors and younger users
Miki Wolfe

I'll See You On "Facebook": The Effects of Computer-Mediated Teacher Self-Disclosure on... - 0 views

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    *(substitute every reference of teacher with Library) *some disclosure online translates into more involved participants *when students engaged with teacher online and teacher had some level of self-disclosure on the profile, the students were more motivated and happy *libraries need to have a level of self-disclosure with the posters, without crossing the line into TMI *there needs to be an adjustment for multiple users of a network, so its not confusing or the voices become muddled (our solution, we post and add short signature at end when personal remarks are made)
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    -"Teacher use of Facebook provides a unique perspective to the current CMC literature... it is important to understand how students use and make sense of specific social networks. This understanding can provide useful information for teachers who use virtual social networks to communicate with students. Students may perceive a teacher's use of Facebook as an attempt to foster positive relationships with his or her students, which may have positive effects on important student outcomes. Teachers may violate student expectations of proper behaviors and run the risk of harming their credibility if they utilize Facebook. Despite this potential consequence, teachers may enhance their credibility among students by signifying an understanding of the contemporary student culture." *social networks are where the people are, so it's where libraries need to be. Appropriate use of social networks (etiquette) is important as it signifies understanding. Each network has its own methods and ways of interaction. If you do it right, you can increase your social capital, and the converse is also true.
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    -"Student perceptions of a teacher's credibility and their reports of motivation and affective learning may also be affected by what the teacher discloses on Facebook. The number of photographs and the amount of information provided on the virtual social network may positively or negatively alter student perceptions" -"The decision whether and when to disclose private information is rule-based and determined by a variety of criteria including culture, motivation, individual differences, situations, and gender. Teachers may intentionally or unintentionally utilize these criteria to decide whether or not to disclose in the classroom. Guided by new technology in this student-dominated virtual social network, teachers can purposefully limit the amount of personal information they disclose on their Facebook website (much like face-to-face interaction in the classroom) to be seen in a positive light among their students" *manage the social networks properly in order to gain social capital, and strengthen latent ties into weak ones
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    -"Certain forms of face-to-face self-disclosure can have disastrous effects on teacher credibility; however, the nature of computer-mediated communication allows teachers to determine how they appear on Facebook. In other words, teachers can strategically reveal pictures, quotes, and personal information that present them as competent and trustworthy instructors who have the students' best interests in mind. Scholars should explore how certain forms of mediated self-disclosure, such as photographs, personal beliefs, and relationship status, affects student perceptions of teacher credibility. Future research must also explore if a curvilinear relationship exists in terms of teacher self-disclosure on Facebook. In other words, can teacher self-disclosure reach an exceedingly high level and result in negative student perceptions?" -" In addition, scholars should examine how students' perceptions differ if teachers self-disclose on their university-housed personal websites or Facebook websites." *the area of sharing and the how of sharing is related. But will personal and professional social media accounts, and the level of sharing on each, also be affected?
Miki Wolfe

Who Is an Average Facebook User? - 0 views

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    -average FB user age has increased from 33 to 38 in 2 years *result of SMNs becoming more commonly used among the wider population -26% of people "like" content each day... 15% update status each day *libraries need to take into account stats like this when judging the efficacy of SMN posting -only 8% of FB friends are family, 12% extended family *the majority of FB friends are weak or latent links *SMNs encourage the maintenance of these weaker links by making it easy to stay in contact with people -56% of people update status 1x/week; 15% 1x/day 53% comment on someone's post 1x/week; 22% comment 1x/day *libraries need to shoot for the 1x/week people -52% of people use FB daily 36% of people use Twitter daily 6% of people use LinkedIn daily
Lorri Mon

Alexa Pearce, Scott Collard, Kara Whatley, (2010) "SMS reference: myths, markers, and ... - 0 views

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    p.252 No clear distinction between questions that may challenge librarians' comfort levels and those that cannot be answered for truly technical reasons; typically answered in 2-4 hours p256 "reference" questions take longer; p.258 where a "thank you" was received, on average, was three times faster than the response time for no "thank you"; 8% were from users in the library.
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    *SMS reference services perhaps another way to reinforce social media weak links? -SMS services not as quick and pointed as previously expected, but instead could take as much time as any other transaction *But, are they more convenient?? Texting allows response in user's time! -" What all of these differences indicate is that users and librarians both treat SMS as a reference conversation in which both parties are willing to invest texts and time."
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