Group items tagged

Eye tracker study of where people tend to look on a Facebook profile (results highlight importance of profile pictures, job title, and thumbnails of friends)

-Profile pics matter *for libraries its about establishing and maintaining a brand *recognition is key, from the profile pic to the thumbnail -LinkedIn is all about the job title *makes sense given the professional emphasis of LinkedIn -friends matter *be careful about who libraries friend, as it goes a long way to establishing social media bona fides (businesses vs gov't orgs, other libraries, brands, etc) -content on top is most important *libraries need to continually update, refresh and monitor their social media pages *spam, obscene or offensive posts need to be removed quickly -SNSs condition people to peruse and evaluate in different methods per each SNS -even though pics are bigger on some SNSs than others, eye movement remains the same -shows that each SNS has its own way of conveying info to users, even when users might not be aware of it -Youtube thumbnails garnered as much attention as the larger pic -Klout scores to the side, with more info got more attention than the larger Klout score number **what all of these means is even unconsciously, people negotiate SNSs differently

Eye tracking studies on old and new Facebook, MySpace and Twitter profiles reveal the differences in how they are viewed.

*profile pic still among the first couple of things noticed (cover pic not as attention-grabbing as one would think) *first couple of wall posts still top eye candy *almost everyone looked at pics, basic info and the first few wall posts *ads not noticed by many *info on lower right hand side is less noticed *in Twitter, tweets still king *each media has different tracking stats, proving people negotiate each media separately, even if its unconscious