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Miki Wolfe

I'll See You On "Facebook": The Effects of Computer-Mediated Teacher Self-Disclosure on... - 0 views

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    *(substitute every reference of teacher with Library) *some disclosure online translates into more involved participants *when students engaged with teacher online and teacher had some level of self-disclosure on the profile, the students were more motivated and happy *libraries need to have a level of self-disclosure with the posters, without crossing the line into TMI *there needs to be an adjustment for multiple users of a network, so its not confusing or the voices become muddled (our solution, we post and add short signature at end when personal remarks are made)
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    -"Teacher use of Facebook provides a unique perspective to the current CMC literature... it is important to understand how students use and make sense of specific social networks. This understanding can provide useful information for teachers who use virtual social networks to communicate with students. Students may perceive a teacher's use of Facebook as an attempt to foster positive relationships with his or her students, which may have positive effects on important student outcomes. Teachers may violate student expectations of proper behaviors and run the risk of harming their credibility if they utilize Facebook. Despite this potential consequence, teachers may enhance their credibility among students by signifying an understanding of the contemporary student culture." *social networks are where the people are, so it's where libraries need to be. Appropriate use of social networks (etiquette) is important as it signifies understanding. Each network has its own methods and ways of interaction. If you do it right, you can increase your social capital, and the converse is also true.
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    -"Student perceptions of a teacher's credibility and their reports of motivation and affective learning may also be affected by what the teacher discloses on Facebook. The number of photographs and the amount of information provided on the virtual social network may positively or negatively alter student perceptions" -"The decision whether and when to disclose private information is rule-based and determined by a variety of criteria including culture, motivation, individual differences, situations, and gender. Teachers may intentionally or unintentionally utilize these criteria to decide whether or not to disclose in the classroom. Guided by new technology in this student-dominated virtual social network, teachers can purposefully limit the amount of personal information they disclose on their Facebook website (much like face-to-face interaction in the classroom) to be seen in a positive light among their students" *manage the social networks properly in order to gain social capital, and strengthen latent ties into weak ones
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    -"Certain forms of face-to-face self-disclosure can have disastrous effects on teacher credibility; however, the nature of computer-mediated communication allows teachers to determine how they appear on Facebook. In other words, teachers can strategically reveal pictures, quotes, and personal information that present them as competent and trustworthy instructors who have the students' best interests in mind. Scholars should explore how certain forms of mediated self-disclosure, such as photographs, personal beliefs, and relationship status, affects student perceptions of teacher credibility. Future research must also explore if a curvilinear relationship exists in terms of teacher self-disclosure on Facebook. In other words, can teacher self-disclosure reach an exceedingly high level and result in negative student perceptions?" -" In addition, scholars should examine how students' perceptions differ if teachers self-disclose on their university-housed personal websites or Facebook websites." *the area of sharing and the how of sharing is related. But will personal and professional social media accounts, and the level of sharing on each, also be affected?
Miki Wolfe

The Benefits of Facebook "Friends:" Social Capital and College Students' Use of Online ... - 3 views

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    -"information technology may enhance place-based community and facilitate the generation of social capital" (Facebook a place to enhance relationships, not connect with total strangers) *libraries need to take this into account when setting up pages and connecting with people/places -"We use Facebook as a research context in order to determine whether offline social capital can be generated by online tools. The results of our study show that Facebook use among college-age respondents was significantly associated with measures of social capital." *libraries want to accumulate social capital, but have to be aware that it does not always translate in a linear fashion (i.e. I like you online, I will visit in person offline.) -" Bourdieu and Wacquant (1992) define social capital as "the sum of the resources, actual or virtual, that accrue to an individual or a group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintance and recognition" (p. 14). The resources from these relationships can differ in form and function based on the relationships themselves." *social capital= social presence = libraries maintain a sense of space online and offline -"Greater social capital increases commitment to a community and the ability to mobilize collective actions, among other benefits. " *libraries can advocate for the common good, and can be a bridge over the increasing digital divide
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    -"bridging and bonding social capital. The former is linked to what network researchers refer to as "weak ties," which are loose connections between individuals who may provide useful information or new perspectives for one another but typically not emotional support...(also) "maintained social capital," permits us to explore whether online network tools enable individuals to keep in touch with a social network after physically disconnecting from it. *libraries want bridging social capital, but especially maintained social capital.. but how to achieve this?? -"Because online relationships may be supported by technologies like distribution lists, photo directories, and search capabilities, it is possible that new forms of social capital and relationship building will occur in online social network sites. Bridging social capital might be augmented by such sites, which support loose social ties, allowing users to create and maintain larger, diffuse networks of relationships from which they could potentially draw resources" *Flickr, YouTube channels, Storify, FB, blogs, location-based apps -"friendsickness: refers to the distress caused by the loss of connection to old friends when a young person moves away to college" *how can libraries engender the same feelings/retain the relationship when people relocate? *"maintained" social capital will keep online relationships intact even when physical geography separates people *how can libraries "maintain" social capital? *ettiquette of posting/page behavior affects social capital, particularly maintained social capital (users don't have to disconnect, they can just "hide") *how can libraries generate that neighborhood feel online, how can they evoke the friendsickness response in people who relocate or otherwise lose physical contact with the library? The library as an online presence must work to bridge social capital and then maintain social capital
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    social capital akin to "Klout"?
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    -"Facebook might make it easier to convert latent ties into weak ties, in that the site provides personal information about others, makes visible one's connections to a wide range of individuals, and enables students to identify those who might be useful in some capacity (such as the math major in a required calculus class), thus providing the motivation to activate a latent tie. These weak ties may provide additional information and opportunities, which are expressed as dimensions of bridging social capital that speak to interaction with a wide range of people and the more tolerant perspective this might encourage. Facebook seems well-suited to facilitate these experiences, in that detailed profiles highlight both commonalities and differences among participants." *the library can use GIS info and the info gained from the revamped "insights" page to target latent ties, or friends of friends, in order to change those ties into weak ties
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    libraries need to aim for low/weak ties, not strong or close ties, with the community. Weak ties are still acceptable in social media, and are more powerful than latent ties, which in turn are better than none at all.
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    -"The strong linkage between Facebook use and high school connections suggests how SNSs help maintain relations as people move from one offline community to another. It may facilitate the same when students graduate from college, with alumni keeping their school email address and using Facebook to stay in touch with the college community. Such connections could have strong payoffs in terms of jobs, internships, and other opportunities. Colleges may want to explore ways to encourage this sort of usage." *also, libraries!!
Lorri Mon

Who Is an Average Facebook User? - 1 views

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    The average user has 229 friends and is 38 years old; 52% visit Facebook daily (36% daily for Twitter, 7% for Myspace, 6% for Linkedin); In an average day, 26% like another user's content, 22% comment on another users' posts or status, 20% comment on a photo, 15% update their own status
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    ^We both uploaded the same article about 2 hours apart :)
Lorri Mon

Stats of the Day: 50 New Social Media Stats to Kickstart Your Slide Deck | Ad Age Stat ... - 1 views

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    50 social media & Internet stats compiled by Ad Age.  Some examples: Twenty percent of searches on Google each day have never been searched for before; Nearly every large charity and university in America is on Facebook. Less than 60% of the Fortune 500 are.  Facebook, Twitter and YouTube are now considered cornerstones of most social-media strategies in larger companies.
Lorri Mon

Facebook Facts and Figures 2011 Infographic - 1 views

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    Facebook statistics in infographic format
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    -Avg user has 130 friends. -people can interact w/ over 900 million objects on FB (people, pages, events, games, etc) *how to make the library stand out? -Avg user connected to 80 pages, groups or events -20 million apps are installed each day on FB *apps for librry use potentially? Help leverage social capital? -350 million active users are using mobile apps to access FB *integrate library's mobile presence + widgets + FB? -Out of the Top 10 FB pages, 6: musicians, 1: product, 1: service, 1: game, 1: TV show *users gravitate toward celebrities, people they recognize/admire. How can libraries leverage this tendency toward human interaction? Maybe a human face to the library? -Out of Top 10 apps, 5 are FB mobile sites or markup languages for FB. The other 5 are games. *potential for library interactivity? -Top 10 Brands no FB are all immediately recognizable, and have distinctive marketing campaigns
Lorri Mon

Here's How People Look at Your Facebook Profile -- Literally - 0 views

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    Eye tracker study of where people tend to look on a Facebook profile (results highlight importance of profile pictures, job title, and thumbnails of friends)
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    -Profile pics matter *for libraries its about establishing and maintaining a brand *recognition is key, from the profile pic to the thumbnail -LinkedIn is all about the job title *makes sense given the professional emphasis of LinkedIn -friends matter *be careful about who libraries friend, as it goes a long way to establishing social media bona fides (businesses vs gov't orgs, other libraries, brands, etc) -content on top is most important *libraries need to continually update, refresh and monitor their social media pages *spam, obscene or offensive posts need to be removed quickly -SNSs condition people to peruse and evaluate in different methods per each SNS -even though pics are bigger on some SNSs than others, eye movement remains the same -shows that each SNS has its own way of conveying info to users, even when users might not be aware of it -Youtube thumbnails garnered as much attention as the larger pic -Klout scores to the side, with more info got more attention than the larger Klout score number **what all of these means is even unconsciously, people negotiate SNSs differently
Lorri Mon

U.S. Public Libraries and the Use of Web Technologies, 2010 - 0 views

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    p.6 the social networking site Facebook moved from a relative non-factor to near ubiquity in large libraries: for libraries serving communities of at least 500,000 people, the ratio of those with a Facebook presence jumped from barely one in ten in 2008 (11%) to 4 out of 5 (80%) in 2010.
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    -regular library web presence has plateaued, but social media presence is growing exponentially -"the social networking site Facebook moved from a relative non-factor to near ubiquity in large libraries" (2007 to 2011) -discussions have moved from social media to mobile apps *but why?? users access social media using mobile apps too! (shouldn't be an either/or) -"Revisiting the observational data from the first iteration of the study, researchers found that libraries identified as Early Adopters in 2008 saw significantly greater increases in visits and circulation between 2003 and 2008 than their peers who had not been as active in the adoption of these technologies. Regression analysis suggests that, even when controlling for staff and collection expenditures, adoption of web technologies is a predictor of these increases." *if you build it, they will visit!! -although Web 2.0 has brought new changes into the mix, the reality of the library's mission has not overly changed -libraries mostly use RSS feeds and blogs to convey info to patrons *one way information, doesn't reflect a desire to engage patrons -most literature published about Web 2.0 identifies the potential, not the actual *correlate social media presence to visits? -FB, Twitter and Flickr are the most popular social media sites for libraries
Miki Wolfe

Facebook Timeline vs. Old Profiles: How People View Them Differently [STUDY] - 0 views

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    Eye tracking studies on old and new Facebook, MySpace and Twitter profiles reveal the differences in how they are viewed.
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    *profile pic still among the first couple of things noticed (cover pic not as attention-grabbing as one would think) *first couple of wall posts still top eye candy *almost everyone looked at pics, basic info and the first few wall posts *ads not noticed by many *info on lower right hand side is less noticed *in Twitter, tweets still king *each media has different tracking stats, proving people negotiate each media separately, even if its unconscious
Lorri Mon

Klout | The Standard for Influence - 0 views

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    Tool for measuring social media "influence" on Facebook, Twitter, LinkedIn
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    *does this matter for libraries? If users are basing decisions off it, then yes! -"Klout helps you understand your influence and how to leverage it. Benchmark your success, understand who you influence, and discover who to trust in the topics you care about." *another analytics tool
Lorri Mon

Ruth Sara Connell. 2009, Academic Libraries, Facebook and MySpace, and Student Outreac... - 1 views

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    p.31 Of 366 university undergrads surveyed in 2008, 92.3% used Facebook and 41.3% MySpace, only 21 students used neither; 74.9% were willing to 'friend' the library; 79.2% were willing to receive announcements & communications from library via FB/MySpace
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    *students willingness to "friend" the library indicates the potential for weak links exist (presently latent) *how can libraries provide value-added services with social media? People use social networks for short info searches and queries. Libraries can be useful in this respect, particularly if people have already indicated a willingness to include them in their network.
Miki Wolfe

Facebook by the Numbers [INFOGRAPHIC] - 0 views

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    same as infographic posted above, basically -56% of Americans think its irresponsible to friend your boss 83% of women are ignored by their FB friends -avg user spends 7 hrs 46 min/month on FB -FB links about sex are shared 90% more than average -Top liked pages: FB, Eminem, Texas Hold-em Poker, Rihanna, YouTube -Top non-Internet liked brands: Coke, Oreos, Disney, MTV, Starbucks -is FB skewed more Dem? Obama has 23 million likes, nearest Repub (Sarah Palin) has 3.1 m likes
Miki Wolfe

PUT YOUR BEST FACE FORWARD: ADOLESCENT USE OF FACEBOOK AND THE ESTABLISHMENT OF A HYPER... - 0 views

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    -although the FB site exists based on real-world information, the author of this paper states FB creates a "hyper-real" environment where both positive and negative elements are accentuated to an hyper-real extent -"To aid in this "perpetual connectivity," "Facebook" is now a pervasive verb, and the site that was formerly a mirror of "actuality" is now an outlet for virtuality-requiring active user participation." (3) *does FB change how we connect, or do we mold FB to our uses? (this paper focuses on teens) -ideas of semiotics and FB are tantalizing *how to signal profile and commonality among groups *veracity too
Lorri Mon

Infographic: Why Content is King for SEO - 0 views

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    Search engine optimization & social media - Bing uses Facebook Likes as a ranking signal; Google is working on using +1 for ranking; Tweets help Google index content faster; 1 in 5 social media messages includes a link to content
Lorri Mon

How Cellphones Shape the Lives of College Students [INFOGRAPHIC] - 2 views

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    College students and cellphones; 94% text every day, 73% call every day. 57% in survey use smartphones, 97% of smartphone users use them for social networking - 95% of those do Facebook, 47% Twitter - infographic by HackCollege on Mashable.com
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    smartphones and the pervasiveness on connectivity allow the "network" to be mobile *enormous potential for libraries to connect with patrons at their point of need
Miki Wolfe

Who Is an Average Facebook User? - 0 views

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    -average FB user age has increased from 33 to 38 in 2 years *result of SMNs becoming more commonly used among the wider population -26% of people "like" content each day... 15% update status each day *libraries need to take into account stats like this when judging the efficacy of SMN posting -only 8% of FB friends are family, 12% extended family *the majority of FB friends are weak or latent links *SMNs encourage the maintenance of these weaker links by making it easy to stay in contact with people -56% of people update status 1x/week; 15% 1x/day 53% comment on someone's post 1x/week; 22% comment 1x/day *libraries need to shoot for the 1x/week people -52% of people use FB daily 36% of people use Twitter daily 6% of people use LinkedIn daily
Miki Wolfe

Academic Libraries on Facebook: An Analysis of Users' Comments - 2 views

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    -for academic libraries, over 91% of posts had no comments 82% of user participation was through the "like" button most comments are not from the community, but from within the library system -most of the metrics discussed can be analyzed via the FB Insights page **analyze the literature review in more detail!!! -most library comments are complimentary, general or funny Very few actual library comments/reference Qs or suggestions -pics got more likes than status updates -libraries got more likes than comments *easier to click "like" than to comment... updates show in newsfeed! -"continuous updates and posts are not necessarily the most effective way to attract attention to the wall." *the etiquette of posting! Don't clog up a newsfeed with posts
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