HyperLinkedDIS

-SNSs change the meaning and perception of popularity *popular people maintain/increase popularity while less-popular have a chance to create new identities -perception of attractiveness still matters re profile pic and albums *libraries need to be conscious of brand and marketing. Create a unified brand which is easily recognizable across the SNSs. *visual aspects of the profile are just as key as content. In a world dominated by SNSs, appearance matters -SNSs have also changed people's method and expectations of communication

-for academic libraries, over 91% of posts had no comments 82% of user participation was through the "like" button most comments are not from the community, but from within the library system -most of the metrics discussed can be analyzed via the FB Insights page **analyze the literature review in more detail!!! -most library comments are complimentary, general or funny Very few actual library comments/reference Qs or suggestions -pics got more likes than status updates -libraries got more likes than comments *easier to click "like" than to comment... updates show in newsfeed! -"continuous updates and posts are not necessarily the most effective way to attract attention to the wall." *the etiquette of posting! Don't clog up a newsfeed with posts

Eye tracking studies on old and new Facebook, MySpace and Twitter profiles reveal the differences in how they are viewed.

*profile pic still among the first couple of things noticed (cover pic not as attention-grabbing as one would think) *first couple of wall posts still top eye candy *almost everyone looked at pics, basic info and the first few wall posts *ads not noticed by many *info on lower right hand side is less noticed *in Twitter, tweets still king *each media has different tracking stats, proving people negotiate each media separately, even if its unconscious

1. Own your voice, don't share it *locate and identify key words and phrases to appeal to patrons, don't copy or imitate 2. Resolve to be relevant -five need states: utility, entertainment, information, rewards and recognition *online pyramid of needs? How does it compare to Maslow? 3. Context is King, and Content is Queen -value = creativity + technology *relevant content + context is essential to connect with consumers 4. The Data is smarter, are you? *change the way the data is measured 5. They's changed the channel *98% of 18-24 yr olds use social media *use social media in new ways to catch consumers, and enhance brand prestige/awareness

look elsewhere for text

-"what patterns of connectivity emerge among group members because of the ties they maintain and the media they use" (127)

no longer online. Search more

-although the FB site exists based on real-world information, the author of this paper states FB creates a "hyper-real" environment where both positive and negative elements are accentuated to an hyper-real extent -"To aid in this "perpetual connectivity," "Facebook" is now a pervasive verb, and the site that was formerly a mirror of "actuality" is now an outlet for virtuality-requiring active user participation." (3) *does FB change how we connect, or do we mold FB to our uses? (this paper focuses on teens) -ideas of semiotics and FB are tantalizing *how to signal profile and commonality among groups *veracity too

**before SNSs -p348. possible uses on Internet to form social bonds *suppositions answered in many ways by the rise of the SNSs -p349 results of the HomeNet study showed Internet interrupted social relationships. However, there are a number of arguments against that occurrence -p377 Internet can both help and hinder people, depending in large part on existing personality characteristics -p377 People allow online and offline worlds to overlap *particularly with the rise of the SNSs

Tool for measuring social media "influence" on Facebook, Twitter, LinkedIn

*does this matter for libraries? If users are basing decisions off it, then yes! -"Klout helps you understand your influence and how to leverage it. Benchmark your success, understand who you influence, and discover who to trust in the topics you care about." *another analytics tool