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6.8 million visits since Google Pages launched on G+ on 10/12/2011 as of 11/20/2011 (5.1 million prior to that); 63% of users are male

-majority of Google Plus users are between 25-34 and male *how does this correlate to early tech adopter numbers? -only 17% of users considered "active"

Search engine optimization & social media - Bing uses Facebook Likes as a ranking signal; Google is working on using +1 for ranking; Tweets help Google index content faster; 1 in 5 social media messages includes a link to content

50 social media & Internet stats compiled by Ad Age.  Some examples: Twenty percent of searches on Google each day have never been searched for before; Nearly every large charity and university in America is on Facebook. Less than 60% of the Fortune 500 are.  Facebook, Twitter and YouTube are now considered cornerstones of most social-media strategies in larger companies.

SMS text messaging services in libraries

Google Voice by far the most popular option for libraries. Its features allow email, text and phone reference all frmo one account, at multiple access points. However: http://www.textalibrarian.com/mobileref/why-we-dont-use-the-google-voice-as-an-sms-gateway-its-illegal/ (violates Google Terms of Service, technically) but: http://www.slideshare.net/chadmairn/using-text-messaging-to-enhance-library-services

-1. Strategy: measure objectives and potential for insight *Google Analytics *know what your organization has and needs before making social media plans -2. Define success: metrics or goal to achieve *what is a successful campaign/media effort? -3. Identify resources, training and potential obstacles *who can help? What might impede progress? How can these things be avoided/surmounted? -4. Identify tools based on these needs *what exists to help with this? -PR is not a transaction but a relationship. *SMNs help people connect with each other. SMNs can also help brands connect with potential users. -people act and share differently on various social media (FB vs Twitter vs other platforms)

**before SNSs -p348. possible uses on Internet to form social bonds *suppositions answered in many ways by the rise of the SNSs -p349 results of the HomeNet study showed Internet interrupted social relationships. However, there are a number of arguments against that occurrence -p377 Internet can both help and hinder people, depending in large part on existing personality characteristics -p377 People allow online and offline worlds to overlap *particularly with the rise of the SNSs

**written before the rise of the SNSs -social capital can be seen as both social contact and civil engagement (113) *both of which can and do occur on SNSs -Putnam argues there is a general decline in American social capital (evidenced by less social activity, less family dinners, etc.) However he is only looking at one specific form of social capital, and the online environment has supplemented if not supplanted some of these areas (Putnam v Fischer debate) *in the past five years, social networks have sprung up that have strengthened ties in communities, and allowed those separated by geography to remain close -has urbanity killed the social vibrant pastoral communities of yore? No... just need to change the criteria a bit to account for the numerous ways people communicate nowdays -with industrialization came the age of the individual (114) -"community-multiplying nature of the Internet" (117) -people seek out others with common interests to share ideas *social capital is strengthened *need to be careful the social networks are not self-perpetuating, or they can become unhealthy

-"what patterns of connectivity emerge among group members because of the ties they maintain and the media they use" (127)

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