Web & Social Media Play Leading Role in Public's Decision to Visit a Museum (STUDY) - 0 views
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Axel Vogelsang on 19 Mar 12Potential museum visitors access information about the organization and decide if they want to visit by using web-based sites such as a museum's website, social media platforms, and peer-review sites over more "traditional" forms of advertising. In fact, when comparing how folks get their information about leisure activities, it's not even close: web and mobile platforms (including social media) are disproportionately influencing your museum's visitation and attendance.