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Seit 1998 wird mit der JIM-Studie im jährlichen Turnus eine Basisstudie zum Umgang von 12- bis 19-Jährigen mit Medien und Information durchgeführt. Neben einer aktuellen Standortbestimmung sollen die Daten zur Erarbeitung von Strategien und Ansatzpunkte für neue Konzepte in den Bereichen Bildung, Kultur und Arbeit dienen.

Last month, the Irvine Foundation put out a new report, Getting In On the Act, about participatory arts practice and new frameworks for audience engagement. Authors Alan Brown and Jennifer Novak-Leonard pack a lot into 40 pages--an argument for the rise of active arts engagement, a framework for thinking about ways to actively involve audiences, and lots of case studies. It is framed as a kind of study guide; pop-outs provide questions that tease out opportunities and tensions in the narrative. This report is not an end-all; it is the opening for a conversation.

Immer wieder wird versucht, den Wert eines Fans zu ermitteln, von Vitrue wurde kürzlich ein Wert von 3.60 $ ermittelt, gemessen an der meiner Meinung nach völlig falschen Sichtweise der Anzeigenleistung in Facebook (siehe dazu meinen Blogbeitrag "Facebook: der Wert eines Fans beträgt 3.60$ - Bullshit"). Syncapse.com veröffentlichte kürzlich eine Studie, welchen den Wert eines Fans auf 136.38$ im Jahr beziffert. Der Ansatz von Syncapse.com gefällt mir wesentlich besser, allerdings bezweifle ich die Aussagekraft einer 25minütigen Online-Befragung von rund 4′000 Teilnehmern (aus Nordamerika) über 20 Marken für eine derartige Aussage.

Eine Studie untersucht den Einsatz von Twitter rund um Events

Seit vergangenem Jahr findet Social Media zunehmend Beachtung in der Kommunikation von Kultureinrichtungen. Diese Feststellung war Anlass im Zeitraum Februar bis Juni 2010 die Studie zum Thema "Das Social-Media-Engagement deutscher Museen und Orchester" durchzuführen.

Die „digitalen Außenseiter" sind in Deutschland in der Überzahl. Laut der zweiten Ausgabe der Studie „Die digitale Gesellschaft - sechs Nutzertypen im Vergleich" beläuft sich die Zahl der Deutschen, die noch nicht fest im Sattel der neuen Medien sitzen auf zwei Drittel. Auch wenn gemäß der Studie der Initiative D21 der Anteil der kompetenten Internetnutzer binnen eines Jahres von 26 auf 37 Prozent stieg, ist das Ergebnis ernüchternd

The purpose of this exploratory study was to advance understanding of how American museums are currently using social media. More specifically the study used an online survey to question museum practitioner's on current social media practices by looking at tools used, purposes, importance, effectiveness, measurement, satisfaction and success. The following is a bullet point summary of the findings.

Potential museum visitors access information about the organization and decide if they want to visit by using web-based sites such as a museum's website, social media platforms, and peer-review sites over more "traditional" forms of advertising. In fact, when comparing how folks get their information about leisure activities, it's not even close: web and mobile platforms (including social media) are disproportionately influencing your museum's visitation and attendance.

Im Schnitt nutzen deutsche Orchester und Museen lediglich zwei Social-Media-Tools bzw. Communities, um mit ihren Stakeholdern zu kommunizieren.

Students developed a set of prototype smartphone apps for the Museum of Modern Art, based on a field study of museum visitors.

Students developed a set of prototype smartphone apps for the Museum of Modern Art, based on a field study of museum visitors. After synthesizing their research findings and developing a set of personas, the students began prototyping and testing their product concepts. Finally, they presented their concepts to a panel of representatives from the Museum of Modern Art. These presentations reflect the research and design methods used throughout the process.

The main aim of the study was to analyse the 2.0 environment, which had been set up six months before, and put forward actions to improve it. > Of all the networks analysed, the blog is the key: it serves as a tool for dissemination, a discussion space and a means of creating content.

Case study: updating the wiki article: From February to April 2011 the Indianapolis Museum of Art (IMA) requested that a Wikipedian-in-Residence take the lead in revamping the museum's Wikipedia article. The goal of this project was to avoid issues with conflict of interest while still providing the museum with a thorough, accurate, and up to date article."

Together, we're compiling all you need to go from zero to social media super star. Find resources for nonprofit practitioners just starting out with social media integration. Here you'll find case studies, worksheets, and links to guide the development of your first social media plan. Start here to plan your strategy, navigate culture, build capacity, keep your team learning, and put those tactics into practice.

I recently read an interesting study by my friend Kate Ehrlich at IBM and her colleague Sadat Shami, It is titled, Microblogging Inside and Outside the Workplace and looks at how corporate employees use microblogging tools. This effort conducted a content analysis comparing over 5,000 posts between March and June 2009 from individuals who were using an internal proprietary tool and Twitter simultaneously.  Within these 5,000 plus posts, 58% were done with twitter and 42% were done with the internal tool so there is a reasonable balance for the comparison.

Social Media have become standard in journalists' workflows but complement traditional working tools. ... Results also show that Social Media are not replacing traditional channels but complement them. Almost 70% of journalists in all three countries state that they use traditional tools such as press releases, PRs and corporate websites as often today as they did three years ago.

This new book brings together papers given at a recent major conference jointly organised by the Center for Mobile Communication Studies at Rutgers University (the world's first academic unit to focus solely on social aspects of mobile communication) and Liberty Science Center (the New Jersey-New York City region's largest education resource).

Eine Facebook-Fanseite oder auch eine Gruppe ist schnell eingerichtet, Veranstaltungen, Konzerte, Ausstellungen sind fix angelegt und ein Stimmungsfoto ist schnell hochgeladen. Doch reicht das, um mit diesem Kanal erfolgreich Marketing zu betreiben?

Eine McKinsey Studie zeigt, dass Firmen, die Web 2.0 Technologien intensiv nutzen, grössere Marktanteile und bessere Margen haben.

Students developed a set of prototype smartphone apps for the Museum of Modern Art, based on a field study of museum visitors. After synthesizing their research findings and developing a set of personas, the students began prototyping and testing their product concepts. Finally, they presented their concepts to a panel of representatives from the Museum of Modern Art. These presentations reflect the research and design methods used throughout the process.

Cultural Heritage and the Semantic Web British Museum & UCL Study Day - Jan 13th The World Wide Web is an essential part of the Museum's toolkit for publishing information, engaging visitors and communicating across the globe. However, museum web sites and information systems are still largely silos that make it difficult for us to realize the benefits of bringing data together. The growing momentum of the Semantic Web movement means a greater investment in the technology and tools needed to convert its potential into practical opportunities that museums can utilise. Und: "A museum object is more like an illustration, or witness of the past, than information in its own right. Cultural historical research means understanding 'possible pasts', the facts, events, material, social and psychological influences and motivations. It lives from understanding contexts, by pulling together bits and pieces of related facts from disparate resources, which can typically not be classified under subjects in an obvious way. It lives from taking into account all known facts."